Senior Manager, Corporate Affairs, Influencer Strategy

Job description

Career CategoryCorporate ServicesJob DescriptionJoin Amgen’s Mission of Serving Patients At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do. Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. Amgen is advancing a broad and deep pipeline of medicines to treat cancer, heart disease, inflammatory conditions, rare diseases, and obesity and obesity-related conditions. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives. Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career. Senior Manager, Corporate Affairs, Influencer Strategy What you will do Let’s do this. Let’s change the world. Amgen is seeking a strategic, creative and highly collaborative Senior Manager, Influencer Strategy to help build and lead an enterprise approach to influencer engagement. This role will develop programs that responsibly engage credible external voices, including creators, patient advocates, health professionals and other trusted third parties, to advance Amgen’s corporate reputation, scientific leadership and patient-centered storytelling. Sitting at the intersection of earned media, social and digital engagement and reporting to the Executive Director, External Engagement, the Senior Manager will shape influencer strategy across priority enterprise narratives, identify opportunities for creator partnerships to extend priority narratives, increase cultural relevance and reach audiences through voices they trust. This individual will work closely with Corporate Affairs, Advocacy, Law, Regulatory, Compliance and Agency partners – pairing strong cultural fluency and relationship-building skills with sound judgment in a highly regulated environment. The successful candidate will work independently and proactively identify opportunities to advance Amgen’s priority narratives and external engagement goals. In this role, you will need to: · Develop and execute an enterprise influencer strategy aligned with Amgen’s corporate affairs, reputation and business priorities. · Identify, assess and cultivate relationships with credible influencers, creators, patient advocates, health professionals and other third-party voices relevant to priority audiences and narratives to authentically amplify external engagement initiatives. · Advise senior stakeholders on influencer opportunities, emerging trends, reputational considerations and recommended courses of action. · Partner with media relations, social, digital, advocacy and product communications teams to integrate creator engagement into broader communications strategies. · Establish clear engagement standards, scalable processes, playbooks and governance models for influencer engagement across the enterprise that support transparency, business priority alignment, appropriate disclosure and compliance with applicable laws, regulations and company policies. · Leverage creator discovery, social listening, media intelligence and analytics tools to inform sourcing, program design and reporting. · Help shape event strategies that bring together media and influential third-party voices to increase the visibility and impact of Amgen’s priority stories. · Maintain a strong understanding of digital culture, emerging platforms, creator trends and audience behavior to identify new opportunities and potential risks. · Translate campaign performance data into clear insights and recommendations that improve future strategies and investments. What we expect of you We are all different, yet we all use our unique contributions to serve patients. The professional we seek is an individual with these qualifications. Basic Qualifications: Doctorate degree and 2 years of experience in social media, digital communications, marketing, corporate communications, or related field OR Master’s degree and 4 years of experience in social media, digital communications, marketing, corporate communications, or related field OR Bachelor’s degree and 6 years of experience in social media, digital communications, marketing, corporate communications, or related field OR Associate’s degree and 10 years of experience in social media, digital communications, marketing, corporate communications, or related field OR High school diploma / GED and 12 years of experience in social media, digital communications, marketing, corporate communications, or related field Preferred Qualifications: · 8+ years of experience developing creator or influencer programs within biotechnology, pharmaceuticals, another highly regulated industry or a leading communications agency. · Demonstrated ability to build trusted external relationships and manage complex partnerships from strategy through execution. · Highly self-directed and proactive, with demonstrated ability to independently identify opportunities, develop recommendations and drive complex workstreams forward. · Strong knowledge of creator discovery platforms, social analytics tools, media intelligence platforms and campaign measurement methodologies. · Experience with creator contracts, compensation models, content licensing, usage rights and disclosure requirements. · Exceptional writing skills, including the ability to develop clear, compelling and precise creative briefs. · Sound strategic judgment and the ability to balance innovation, opportunity and reputational risk. · Proven ability to manage agencies, budgets and multiple workstreams in a fast-paced environment. · Excellent communication, collaboration and presentation skills, including the ability to influence senior stakeholders. What you can expect of us As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, we’ll support your journey every step of the way. The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications. In addition to the base salary, Amgen offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities that may include: · A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts · A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan · Stock-based long-term incentives · Award-winning time-off plans · Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies Apply now and make a lasting impact with the Amgen team. careers.amgen.com In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information. Application deadline A