Corporate Affairs, Social Media Strategy, Associate Director

Job description

Career CategoryCorporate ServicesJob DescriptionJoin Amgen’s Mission of Serving PatientsAt Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do. Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. Amgen is advancing a broad and deep pipeline of medicines to treat cancer, heart disease, inflammatory conditions, rare diseases, and obesity and obesity-related conditions. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives. Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career. Corporate Affairs, Social Media Strategy, Associate Director What you will doLet’s do this. Let’s change the world. In this vital role you will be a strategic, audience-first and digitally fluent Associate Director, Social Media to help lead the evolution of Amgen’s corporate social media strategy and presence. This role will help define how Amgen shows up across its corporate social channels, building trust, strengthening reputation and engaging priority audiences through compelling, social-first storytelling that supports enterprise business and communications priorities. Reporting to the Senior Director, Social & Digital Media within the External Engagement team, the Associate Director will lead the ongoing development and execution of Amgen’s corporate social media strategy, channel roadmap, operating model, distribution approach and measurement framework. The role will translate enterprise priorities into clear channel, editorial and engagement strategies; use audience intelligence, social listening, competitive and cultural insights, and performance data to drive decisions; and continually evolve Amgen’s approach as platforms, technology and online behaviors change. The Associate Director will partner closely across Corporate Affairs and with Law, Regulatory, Compliance, Privacy, Security, agency and technology partners. This individual will bring strong strategic judgment and a deep understanding of the opportunities and responsibilities of social media in a highly regulated, reputation-sensitive environment, ensuring Amgen’s approach is innovative, audience-relevant and appropriately governed. Responsibilities Lead Amgen’s corporate social media strategy, channel roadmap, and operating model. Advise on audience behavior, platform trends, digital culture, AI, and reputational risks. Translate audience insights into effective content, channel, and engagement strategies. Drive social-first storytelling, content strategy, and paid/organic distribution. Integrate social media into enterprise communications, executive thought leadership, and major corporate initiatives. Lead the employee social ambassador program and strengthen cross-channel audience engagement. Establish social media policies, governance, and compliance standards. Oversee channel operations, community management, moderation, and risk escalation. Support issues management and crisis communications through social insights and rapid response. Lead social listening, competitive intelligence, and audience insights. Measure performance and optimize strategy using data-driven recommendations. Drive responsible adoption of AI and emerging technologies for social media and communications. Build social media capabilities through training, coaching, and best practices. Manage agency, platform, and technology partners, including budgets and performance. Lead complex cross-functional initiatives across Corporate Affairs and global stakeholders. What we expect of youWe are all different, yet we all use our unique contributions to serve patients. The professional we seek has these qualifications. Basic Qualifications: Doctorate degree and 3 years of social media, digital communications, marketing, corporate communications, or related field experience OR Master’s degree and 5 years social media, digital communications, marketing, corporate communications, or related field experience OR Bachelor’s degree and 7 years of social media, digital communications, marketing, corporate communications, or related field experience OR Associate’s degree and 12 years of social media, digital communications, marketing, corporate communications, or related field experience OR High school diploma / GED and 14 years of social media, digital communications, marketing, corporate communications, or related field experience Preferred Qualifications: 3 years of managerial experience directly managing people and/or leadership experience leading teams, projects, programs or directing the allocation of resources Progressive experience in corporate social media, digital communications or integrated communications, including experience leading complex social media programs and initiatives in biotechnology, pharmaceuticals, healthcare or another highly regulated, reputation-sensitive industry. Demonstrated experience developing and executing enterprise or global social media strategy, governance and channel operations for a large, matrixed organization. Proven ability to translate business, reputation and communications priorities into audience-first, platform-native social strategies and compelling editorial approaches. Strong understanding of organic and paid social media, including major social platforms, audience targeting and segmentation, distribution and amplification strategies, community management, brand safety, accessibility and evolving platform requirements. Experience partnering with Legal, Regulatory, Compliance, Privacy and Security teams to establish social media policies, review workflows, risk controls and escalation protocols. Demonstrated experience using social listening, audience intelligence, competitive intelligence and cultural insights to identify trends, understand stakeholder perspectives, assess reputation signals and inform strategic decisions. Experience developing measurement frameworks and translating complex performance data into clear insights and recommendations for senior stakeholders. Experience leading or supporting employee advocacy and executive social media or thought leadership programs. Understanding of the evolving creator and influencer ecosystem and experience partnering with influencer strategy or related teams to integrate trusted external voices into broader communications strategies. Demonstrated issues and crisis communications experience, including real-time monitoring, escalation and coordination in rapidly evolving online environments. Working knowledge of SEO, generative engine optimization (GEO) and evolving digital discovery behaviors, with an understanding of how social media, search, web content and AI-powered platforms interact to shape how audiences discover, understand and engage with corporate information. Demonstrated ability to responsibly apply artificial intelligence and emerging technologies to improve social intelligence, content workflows, operational efficiency and performance, with appropriate attention to governance, accuracy and risk. Demonstrated ability to build organizational capability and lead through influence, including establishing best practices, coaching colleagues and creating tools and guidance that strengthen social media expertise across a matrixed organization. Experience managing agencies, technology partners, budgets and multiple complex workstreams. Exceptional writing, editing, p