Director, Marketing Analytics

Job description

Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI. What is The Role We are looking for a Director, Marketing Analytics to translate our marketing intelligence strategy into operational excellence and commercial impact. You will lead a multidisciplinary analytics team across data engineering, analytics engineering, visualization, and data science workflows. Sitting at the intersection of marketing strategy, revenue operations, and data engineering, you will serve as a trusted partner to Sales, RevOps, Finance, Product-Led Growth (PLG), and Enterprise Data. You will build our marketing intelligence system. This will focus on three key areas. First, you will optimize how we allocate capital. You will use solid ROI and incrementality frameworks for this. Second, you will identify growth insights by finding predictive buyer and expansion signals. Finally, you will promote data clarity. This involves ensuring we have a well-governed, transparent single source of truth. Grounded in open, explainable attribution models, you will streamline organization-wide decision-making and help fuel long-term growth across the entire customer lifecycle. What You Will Be Doing Capital Allocation & Attribution: Operationalize open, explainable multi-touch attribution (MTA) and ROI frameworks that measure full-funnel contribution and ensure global budgets are allocated efficiently . Customer Journeys & Predictive Signals: <span data-offset-k