
Director, US Oncology Marketing, Breast Cancer Strategy Lead
Merck Careers · USA - Pennsylvania - North Wales (Upper Gwynedd)
Job description
Job Description NOTICE FOR INTERNAL APPLICANTS: Please review the Global Job Posting and Employee Placement Policy to learn more about what you need to consider before applying for a role. It is important for employees to self-assess that they meet the criteria before moving forward in the application process. Job Description: Our Oncology team is dedicated to delivering breakthrough innovations that extend and improve the lives of cancer patients worldwide. Our focus is on innovation and launch excellence, translating breakthrough science into innovative medicines that help people with cancer across the globe. We are currently recruiting for a Director, US Oncology Marketing, Breast Cancer Strategy Lead for the US Oncology sac-TMT Breast Cancer Team. This position is responsible for leading U.S. Health Care Provider (HCP) marketing strategy, launch planning, commercialization readiness, and Product Owner responsibilities for sac-TMT in breast cancer. As a key member of the sac-TMT Marketing Leadership Team, this role will translate emerging clinical data, customer insights, competitive intelligence, and global strategies into a differentiated U.S. commercial plan that supports launch readiness and long-term franchise growth. The Director will serve as the commercial Product Owner for HCP customer engagement, translating brand and launch strategy into prioritized, compliant omnichannel experiences. The role will own the HCP product vision, outcome roadmap, and backlog; lead Customer Agile Team execution; and make trade-off decisions to maximize customer and business impact. The role will advance our company's marketing capabilities through Agile, test-and-learn, and continuous-optimization practices while partnering across U.S., Global, and alliance stakeholders to deliver business objectives. As marketing roles across the US Oncology organization continue to evolve and broaden, this position is designed to be a flexible leadership role that may focus on various aspects of oncology commercialization over time based on business needs and portfolio evolution. Key Responsibilities HCP Strategy and Commercial Leadership Lead the development of U.S. HCP strategy, positioning, messaging, and launch plans for sac-TMT in breast cancer. Translate emerging clinical data, customer insights, market research, analytics, and competitive intelligence into actionable commercial strategies and recommendations. Lead launch readiness planning, including milestone development, risk assessment, scenario planning, and executional readiness. Guide the development of HCP promotional campaigns, disease education initiatives, congress strategies, scientific engagement resources, and customer engagement plans. Monitor the evolving breast cancer treatment landscape, clinical programs, treatment guidelines, and competitive activity to inform strategic decision-making. Support portfolio prioritization, investment decisions, and long-range franchise strategy. Partner with Global Marketing to ensure U.S. customer needs, market dynamics, and commercial priorities are reflected in global strategy and launch planning. Product Ownership, Agile Marketing, and Omnichannel Engagement Serve as the commercial Product Owner for HCP customer engagement, owning the product vision, outcome roadmap, and prioritized omnichannel backlog aligned with brand strategy, customer needs, and business objectives. Lead Customer Agile Team planning and execution, setting priorities, making trade-offs, removing barriers, and focusing resources on the highest-impact opportunities. Translate commercial strategy and customer insights into clear engagement plans, executional priorities, and measurable outcomes. Define success measures, monitor performance, and apply test-and-learn approaches to continuously optimize personal and non-personal HCP engagement. Champion Agile marketing practices and advance our companys Marketing capabilities and ways of working across the sac-TMT franchise. Cross-Functional and Organizational Leadership Lead complex cross-functional teams and build alignment across Global Marketing, Medical Affairs, Market Access, Analytics, Commercial Operations, Regulatory, Legal, Finance, Field Sales, agency, and alliance stakeholders. Facilitate resource allocation and strategic trade-off decisions across priorities while managing risks and critical milestones. Guide the development of promotional materials through Legal, Regulatory, and Medical review processes. Communicate strategies, priorities, performance, and recommendations clearly to senior leaders while fostering a collaborative, customer-focused, data-driven, and outcomes-oriented culture. Education Minimum Requirement Required: Bachelor’s degree Preferred: Advanced degree, such as an MBA, PharmD, PhD, MPH, or equivalent Required Experience and Skills Minimum eight years of marketing experience within the pharmaceutical, biotechnology, or healthcare industry, including at least five years of oncology marketing experience. Demonstrated experience leading commercial strategy, product launch planning, or major business initiatives. Demonstrated, hands-on experience building OMM capabilities through CATs or a directly comparable enterprise Agile marketing model, including operating norms, governance, test-and-learn practices, performance measurement, and omnichannel engagement. Proven experience working directly within a Customer Agile Team and serving in a Product Owner or equivalent decision-making role, with accountability for product vision, outcome roadmaps, backlog prioritization, strategic trade-offs, and customer and business outcomes. Experience translating brand strategy, customer insights, market research, and analytics into engagement roadmaps, operational priorities, measurable outcomes, and continuous optimization. Demonstrated ability to lead complex cross-functional initiatives, drive alignment across matrix organizations, and communicate effectively with senior leaders. Experience developing promotional materials and navigating Legal, Regulatory, and Medical review processes while managing multiple priorities and critical business milestones. Preferred Experience and Skills U.S. Oncology marketing experience. Oncology launch experience. Breast cancer oncology experience. Alliance partnership experience. U.S. and Global marketing experience. Experience with antibody-drug conjugates or other targeted oncology therapies. Required Skills: Business Decisions, Business Decisions, Business Writing, Collaborative Leadership, Competitive Intelligence (CI), Cross-Functional Project Management, Customer Centricity, Customer Engagement, Data Analysis, Decision Making, Digital Marketing Campaigns, Direct Marketing, Executive Presence, Financial Acumen, Healthcare Marketing, Healthcare Personnel (HCP) Marketing, Innovation, Market Access, Market Orientation, Market Research, Oncology Marketing, Partnership Management, People Leadership, Product Rollouts, Sales Intelligence {+ 9 more} Preferred Skills: Current Employees apply HERE Current Contingent Workers apply HERE US and Puerto Rico Residents Only: Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process. As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities. For more information about personal rights under the U.S. Equal Opportunity
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