Senior Brand Manager – Stella Artois

Job description

Seniority Level: Mid-Senior Level #DreamBig Senior Brand Manager – Stella Artois Shape the future of one of the world’s most iconic beer brands Are you a passionate marketer who combines strategic thinking, commercial acumen and creative leadership? Do you enjoy turning global brand strategies into impactful local plans while working with teams and stakeholders across markets? As Senior Brand Manager for Stella Artois Belgium, you will play a key role in shaping the growth of one of AB InBev’s most iconic global brands. Based in Leuven, Belgium, you will lead the development and execution of the Stella Artois brand plan in Belgium, while also taking ownership of strategic projects across the European Zone. Reporting to the Stella Artois Marketing Director, you will work across functions, markets and agencies to bring the brand strategy to life – from consumer campaigns and perfect serve initiatives to innovation, media and commercial activation. This is a role with high visibility, significant ownership and the opportunity to make an impact both locally and across Europe. Who we are Brewing the world’s most loved beers and building brands consumers love, AB InBev is where ownership, ambition, and action thrive. Our portfolio of iconic brands includes global classics like Stella Artois, Bud, and Corona, and well-known favorites such as Jupiler, Leffe, and Hoegaarden. We empower you to dream big, lead change, and create a long-lasting legacy. We value relentless problem-solvers who take accountability, embrace challenges, and turn bold goals into results through resilience and hard work. That’s Who We Are: Come and OWN IT. What you’ll do Lead the brand strategy Develop and execute a 360° brand plan for Stella Artois in Belgium, translating brand strategy into impactful communication, trade and commercial plans. Drive the 1-Year Plan and ensure brand priorities are aligned with business objectives and senior stakeholders. Monitor brand performance and lead regular performance reviews, using insights to identify opportunities and drive growth. Bring the brand to life Lead the deployment of global Stella Artois platforms in Belgium, including ‘A Taste Worth More’, ‘Perfect Serve’ and the global tennis platform. Partner with creative and PR agencies to develop high-impact campaigns and communications that resonate with consumers. Provide clear creative direction and challenge ideas to ensure work delivers against the brand strategy and target audience. Drive innovation and commercial impact Lead innovation, renovation and packaging projects, including NPDs and on-pack promotions. Work closely with Supply, Innovation, RFFS and Sales teams to bring projects from idea to execution. Partner with the media team and external media agencies to maximise impact through the right channels, audiences and media mix. Lead beyond Belgium Take ownership of selected Zone Europe projects, working across markets to develop and implement initiatives that can scale beyond Belgium. Collaborate with colleagues across European markets and be prepared to travel when needed. Build strong relationships with senior stakeholders at both Business Unit and Zone level. Own the business Manage the brand budget, forecasting and purchase order processes. Balance strategic ambition with strong commercial and financial discipline. Continuously look for opportunities to improve the effectiveness and impact of the brand plan. Who you are You are an experienced marketer who combines strategic thinking with a strong commercial mindset and knows how to turn ideas into results. You bring: Proven experience in FMCG marketing, ideally within a fast-paced, consumer-focused environment. A strong understanding of consumers, customers, brands and commercial business drivers. Excellent strategic and project management skills, with a track record of delivering results. Strong creative judgement and the ability to recognise and develop ideas that can make a real impact. Experience leading cross-functional teams and external agency partners. Excellent communication, influencing and stakeholder management skills, with the confidence to work with senior stakeholders. A proactive, entrepreneurial mindset and the ability to take ownership and make things happen independently. The ability to work effectively in a fast-moving environment, manage competing priorities and deliver under tight deadlines. A collaborative approach and the ability to build strong relationships across functions, teams and markets. Strong business performance and a track record of delivering against ambitious objectives. What makes this role interesting This is an opportunity to shape the growth of one of the world’s most iconic beer brands, combining local ownership in Belgium with projects and exposure across Europe. You’ll work closely with senior stakeholders and cross-functional teams across Marketing, Sales, Innovation, Supply and Media, while partnering with leading external agencies. Based in Leuven, the role offers high visibility, real ownership and the opportunity to turn your ideas into impactful brand initiatives across Belgium and the wider European Zone. Next to our competitive base salary, we put our people first by providing on-top benefits Competitive Bonus. A Flexible Rewards system - (smartphone, bike lease, internet at home, Extra pension Plan, etc.). Quarterly vouchers to taste our delicious beers. Compensation & seniority days in addition to legal holidays (40 Days total). Meal vouchers, allowances, gift per company policy. A unique Parental leave. Competitive Life insurance, disability & medical plan. Learning & Development opportunities (LinkedIn Learning/ Workday Learning/Mentoring). Multiple Physical & Mental Wellbeing support Initiatives. Build your career with us We recruit for mindset, ambition, and cultural fit. Unique culture We are proud to be part of something bigger than ourselves and are passionate about building upon our company’s long legacy. We believe in collaboration and candor, which results in a dynamic culture with open communication. Brands everyone loves We are part of the collective, global history of beer. We are the proud makers of more than 500 iconic brands, from beloved international classics to local favorites. Growth opportunities Our people grow at the pace of their talent. We empower our people to learn, expand their perspectives, and unlock career growth. In an environment where commitment to excellence pays off, our people are able to deepen their impact and create a long-lasting legacy. #LI-ABI ZoneEUR