Senior Product Manager, GTM Strategist

Job description

About Us At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. At Cloudflare, we’re not looking for people who wait for a polished roadmap; we’re looking for the builders who see the cracks in the Internet that everyone else has simply learned to live with. We value candidates who have the instinct to spot a "normalized" problem and the AI-native curiosity to create a solution using the latest tools. Our culture is built on iteration, leveraging AI to ship faster today to make it better tomorrow, while ensuring that every improvement, no matter how small, is shared across the team to lift everyone up. If you’re the type of person who values curiosity over bureaucracy, and that AI is a partner in solving tough problems to keep the Internet moving forward, you’ll fit right in. Available Locations: Austin or London (Hybrid) About the Role More than 50% of Internet traffic is automated. Knowing who's human, who's an agent, and who's a malicious actor is core to Cloudflare's strategy, and one of the primary values we sell to our Customers. We're building the products that answer "can we trust this traffic?" and our story is differentiated, but the demand is outpacing the number of experts who can tell our story. This role will drive the solution to this challenge. We think of this as the next generation of product marketing, built for a technical product and rebuilt as a part of the Product team. At Cloudflare, PMs are the first sellers, and own their own launches, content, and enablement. This role, like the rest of the team, will be both deep in R&D as well as in the field driving real Customer conversations, feeling firsthand what lands, and turning that into the enablement, materials, and programs the entire field runs on. Your credibility comes from carrying the pitch yourself. You will work directly with the Director of Product and across the PMs who lead each product line. As a member of the product team, your work in the field shapes the strategy and the narrative. You own how far and how fast that story travels, and how well the field can carry it on its own. What you'll do Own the field's ability to win. Build the enablement that lets any account team lead a conversation about agents, bots, attackers, or fraud, end to end. This includes training, playbooks, battlecards, demo environments, proof-of-concept guides, competitive intelligence, and certification. You are measured by how capable you make the entire field, and by how much you free up product experts to build rather than sell. Carry the pitch as a member of the Product team. Join and drive real Customer calls. This keeps your enablement grounded in what actually works. You will stand up and orchestrate a bench of field subject-matter experts who scale this well beyond one person. Amplify our story. Our space is presented through some of the most engaging material in the company, closer to an interactive application than a slide deck. You will extend and evolve that into assets the field can run on its own, and produce new material of the same caliber. Who you are You are deep enough on the technology to earn a room's trust. You can explain, or learn how to explain, how browser automation differs from a headless browser or a credential-stuffing run, where TLS fingerprinting and JavaScript challenges and ML scoring fit into a layered defense, and, most importantly, where security, user experience, and privacy actually trade off against each other. You are deep enough on the technology to earn a room's trust. You may not know our exact stack or space, yet, but you can already reason about things like how browser automa