US Senior Marketing Manager, Diagnostics

Job description

As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide. We are the people who give possibilities purpose BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. Job DescriptionAbout the role: We are seeking a Senior Marketing Manager, to support the growth of our Identification and Antimicrobial Susceptibility Testing (IDAST) portfolio in the United States. This role will be responsible for executing marketing strategies, supporting product launches, and collaborating closely with commercial, global marketing, and cross-functional teams to drive adoption of our IDAST solutions, including the BD Phoenix™ Automated Microbiology System. The ideal candidate combines strong marketing fundamentals with a passion for healthcare and diagnostics, bringing the ability to translate customer insights into effective marketing programs that support business growth. Key Responsibilities Product Marketing Support the development and execution of annual marketing plans for the US IDAST portfolio. Assist in driving market adoption and commercial success of the IDAST portfolio Support the development and execution of pricing and commercial strategies that drive market adoption, profitability, and growth of the US IDAST portfolio. Support the development of value propositions, messaging, and positioning tailored to laboratory and healthcare customers. Monitor local market trends, customer needs, and competitive activities to identify growth opportunities. Commercial & Customer Engagement Partner with Sales Operations and commercial leadership to identify and prioritize target accounts, developing strategies that increase adoption of the IDAST portfolio through instrument upgrades, competitive conversions, and new customer acquisition. Participate in customer visits, industry conferences, and professional meetings to gather market insights and strengthen customer relationships. Provide marketing support for key accounts, regional activities, and national initiatives. Marketing Programs & Execution Support the execution of product launch campaigns, educational programs, webinars, and promotional activities. Collaborate with digital marketing and communications teams to create compelling content and campaigns. Track marketing performance metrics and provide recommendations for continuous improvement. Cross-Functional Collaboration Work closely with Global Marketing, Sales, Medical Affairs, Clinical Affairs, Operations, and Customer Service teams to ensure alignment and successful execution of business objectives. Partner with global marketing teams to adapt globally developed sales enablement tools, presentations, customer-facing materials, and marketing resources for the U.S. market, ensuring local relevance, consistent messaging, and effective commercial execution. Partner with the Commercial Training team to develop and deliver product training that effectively communicates product features, customer benefits, and competitive positioning, ensuring field teams are equipped to support commercial objectives. Qualifications Required Education & Experience Bachelor's degree in Marketing, Business, Life Sciences, Microbiology, or a related field. Minimum of 5 years of experience in marketing, product management, sales, or commercial roles within life sciences, diagnostics, medical devices, or healthcare.t. Experience developing value propositions, messaging, and positioning Experience engaging directly with customers through customer visits, industry conferences, and professional meetings to gather market insights, understand customer needs, to identify growth opportunities. Experience in supporting the development and execution of pricing and commercial strategies Experience collaborating with sales teams and supporting commercial initiatives. Ability to analyze market data and translate insights into actionable recommendations. Demonstrated ability to manage multiple projects and priorities in a fast-paced environment Strong written, verbal, and presentation communication skills. Must reside in the United States and be able to travel approximately 30%. Preferred Qualifications Experience in microbiology, infectious diseases, tuberculosis diagnostics, or laboratory medicine. Knowledge of diagnostic laboratories, public health institutions, and healthcare systems. Experience supporting product launches within healthcare, diagnostics, or life sciences. MBA or Master's degree in a related field. Skills & Competencies Customer-focused mindset Strong organizational and project management skills Effective communication and presentation abilities Analytical thinking and problem-solving capability Collaboration and teamwork Learning agility and adaptability Ability to influence without direct authority Business and Market Acumen MBA, Master or PHD IDAST Knowledge (desired) Why Waters? At Waters, our employees are united by a shared purpose: delivering innovations that enable scientific discovery, improve patient outcomes, and help create a healthier world. We foster an inclusive environment where employees are empowered to grow professionally, contribute meaningful ideas, and make a lasting impact. Join a company where your contributions matter and where innovation, collaboration, and customer success drive everything we do. Waters Corporation is an Equal Opportunity Employer. We are committed to fostering a diverse and inclusive workplace and make employment decisions based on qualifications, merit, and business needs. At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting. For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law. Why Join Us?To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At B