Digital Campaigns & eCRM Specialist— United Kingdom, Hemel Hempstead, Henkel Consumer Brands

Job description

About this PositionAt Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. Join our global community of pioneers and play a key role in shaping customer engagement through data-driven insights and eCRM excellence. Within Henkel Consumer Brands and our Professional Hair business, you'll help execute campaigns across paid media and eCRM channels, turning data and insights into actions that drive engagement, customer acquisition and growth. Grow your expertise in a dynamic, future-focused environment where innovation, collaboration, and continuous learning are at the heart of everything we do. What you´ll do Execute digital campaigns across paid media and eCRM channels, (including Meta, TikTok, Google). Track campaign performance against commercial KPIs including ROAS, CPA, revenue and customer acquisition targets. Work closely with agency partners and internal stakeholders to implement campaign plans and ensure effective cross-channel execution. Produce regular performance reporting, translating data into actionable insights, recommendations and next best actions. Support audience segmentation and targeting strategies to improve campaign effectiveness across paid and owned channels. Ensure all creative assets, messaging and copy remain on-brand and aligned with campaign objectives.