Sr Manager, Strategic Events EMEA — 12-Month Fixed-Term Contract (Maternity Cover)

Job description

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. Contract: 12-month fixed term, starting January 2026 with a handover period before the start of leave. About the Role We're looking for an experienced events leader to step into a 12-month fixed-term maternity cover as Sr Manager, Strategic Events EMEA. In this role, you'll drive and execute Snowflake's PAN-EMEA events strategy, lead a team of six (including four direct reports), and you’ll own planning for the next fiscal year. You'll keep EMEA closely aligned with the Global Strategic Events function and work in close partnership with EMEA Field Marketing, Product Marketing (PMM), Demand Generation, Partner Marketing, Communications, and other regional marketing teams. Together you’ll deliver cohesive, high-impact event experiences that fuel pipeline and deepen customer engagement. This is a hands-on leadership role — you'll be accountable for the performance and development of your team, the planning and reporting rigour behind our Snowflake-owned event series, and the strategic oversight of our highest-profile third-party sponsorships across the region. Your job is to make sure the portfolio as a whole delivers for the business. You’ll get end-to-end exposure to some of the most visible event investments in enterprise tech, including Davos, Cannes Lions, and Mobile World Congress, alongside Snowflake’s own flagship programmes across the EMEA region. What You'll Do - Own PAN-EMEA events strategy and planning: Drive the comprehensive events plan — spanning Snowflake-led events, third-party sponsorships, and partner events — ensuring tight alignment with regional pipeline goals, the Global Strategic Events roadmap, and broader EMEA marketing priorities. - Lead and develop a team of six: Manage four direct reports and a wider team of six event professionals. Set clear objectives, run development plans and performance conversations, foster a culture of excellence and accountability, and ensure the team delivers consistently at a high level throughout the contract period. You’ll also hire for open roles as needed. - Plan and report on Snowflake-owned flagship events: Have oversight of and accountability for key Snowflake-led programmes including World Tour and the Data for Breakfast series, as well as EMEA presence at global tentpole events such as Summit. - Steer strategic third-party sponsorships: Ensure planning, global alignment, and performance oversight for Snowflake's largest third-party event investments — including Davos, Mobile World Congress (MWC), Cannes Lions, Gartner, and SAP conferences. Individual event planning and execution sits with dedicated team members; your role is to steer strategic alignment, cross-functional coordination, and performance management across the portfolio. - Shape executive programming: Make sure our highest-profile moments, from the Davos storefront to sponsorship hospitality, deliver meaningful C-level engagement with strategic accounts through executive meetings, roundtables, and dinners. - Drive measurable pipeline impact: Partner with Field Marketing, Sales, SDR, and Partner teams to ensure every event delivers qualified meetings, pipeline contribution, and opportunity acceleration. - Manage budget and operations: Own accountability for the overall EMEA events budget, covering forecasting, spend management, and ROI analysis across the portfolio. Individual event budgets and vendor/agency relationships are managed by team members; your role is to maintain visibility, enforce financial discipline, and report consolidated performance to leadership. - Collaborate cross-functionally: Act as the connective tissue between Global Strategic Events and EMEA marketing functions — including PMM, Demand Generation, Partner Marketing, Brand, and Content — to ensure consistent messaging and seamless execution. - Innovate: Bring fresh ideas and formats that differentiate Snowflake in the market and keep the events programme ahead of the curve. What We're Looking For - 10+ years in B2B event or field marketing, with 3+ years in leadership roles managing teams and large-scale event portfolios. - Proven track record delivering strategic events that drive pipeline and revenue in enterprise technology or SaaS. - Strong people leader with experience managing dis