Global marketing specialist _ Color— Japan, Shinagawa, Henkel Consumer Brands

Job description

About this PositionThe Global Marketing Specialist will rive sustainable growth of the Professional for Global Professional division to gain market leadership in hair color market in JP/CN/APAC. They will become one of core members to grow the hair color brand with innovative NPD pipeline and customer-centric 360 marketing plan to maximize on/offline engagement with hair stylist and end-consumers across Asia. Will have close collaboration and communication with internal/external stakeholders, partners, agencies, country teams. Think big and be brave to join the exciting journey of innovation & change in the diverse, multi-national Shiseido Professional Business Unit. What you´ll do Manage selected Hair color project independently using marketing skill & knowledge. Manage NPD plans/insight/targeting/concept/production/COG control/pricing. Make a clear USP, unique product story and Communication story. Manage developing new and existing marketing/communication activity/on-line and off-line tools to enhance customer journey touch points. Track progress of project KPIs for HQ and country. Close collaboration and communication with internal/external stakeholders, partners, agencies, country teams.