Marketing Performance & GEO Consultant

Job description

Marketing Performance & GEO Consultant CL9 Song AI & Data Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: https://www.accenture.com/gb-en/about/accenture-song-index The Data & AI team: The Data and AI revolution is changing everything. It’s everywhere – transforming how we work and play. Join Accenture and help transform leading organisations and communities around the world. Accenture Data and AI is driving these exciting changes and bringing them to life across 40 industries in more than 120 countries. The sheer scale of our capabilities and client engagements and the way we collaborate with the ecosystem, operate and deliver value provides an unparalleled opportunity to grow and advance. Accenture’s Data and AI practice covers the range of Data and AI skills, from Strategy, Data Science, Data Architecture, AI Engineering and Visual Insights. When combined with Accenture’s broader Strategy and Consulting practice, we are able to bring together the unique ability to drive end to end business change through the application of Data and AI. You'll learn, grow and advance in an innovative culture that thrives on shared success, diverse ways of thinking and enables boundaryless opportunities that can drive your career in new and exciting ways. If you’re looking for a challenging career working in a vibrant environment with access to training and a global network of experts, this could be the role for you. As part of our global team, you'll be working with cutting-edge technologies and will have the opportunity to develop a wide range of new skills on the job. As a Marketing Performance & GEO Consultant, you will: Bring a strong background in digital marketing performance, search and analytics, with the ability to help large organisations improve visibility, engagement and commercial outcomes across traditional search engines, AI-powered search and wider digital channels. During client projects, you will be hands-on in assessing marketing and Generative Engine Optimisation (GEO) maturity, defining integrated GEO and SEO strategies, analysing performance, shaping content and technical recommendations, and supporting test-and-learn programmes. You will connect brand visibility and customer discovery to measurable outcomes, helping clients build a sustainable optimisation capability for an AI-first search landscape. Key Responsibilities: · Design integrated marketing performance, SEO and GEO strategies aligned to client growth objectives, customer needs and priority journeys. · Assess current marketing performance and AI-search readiness across content, technical, off-page, local, data, measurement, technology, governance and ways of working. · Establish performance baselines across traditional search and generative engines, including brand presence, citation visibility, share of voice, referral traffic, engagement, conversion and commercial value. · Create representative prompt sets and query taxonomies based on customer intent, products, services, topics and journey stages, and use them to identify visibility gaps and competitor opportunities. · Conduct GEO and SEO audits covering content quality and structure, semantic relevance, entity clarity, authority signals, structured data, crawlability, accessibility and technical readiness. · Translate audit findings into prioritised recommendations, implementation roadmaps, pilot definitions and ongoing optimisation backlogs. · Develop content recommendations that make accurate, authoritative information easier for customers, search engines and AI systems to discover, understand and reuse. · Partner with technical teams to shape recommendations for site architecture, metadata, structured data, internal linking, indexation, performance and agent-readable experiences. · Design and execute controlled GEO, SEO and marketing performance tests, defining hypotheses, success metrics, measurement approaches and learning agendas. · Analyse marketing, search, website and AI-visibility data to identify performance drivers, journey friction and opportunities for improved acquisition and conversion. · Build dashboards and reporting cadences that connect visibility and traffic metrics to engagement, conversion, revenue, ROI and other client outcomes. · Integrate GEO insight with paid media, organic search, content, PR, social, CRO and campaign planning to improve end-to-end marketing performance. · Define governance, operating models and cross-agency ways of working that embed GEO alongside established SEO, content and digital optimisation processes. · Use AI-enabled tools responsibly to accelerate research, analysis, content evaluation, opportunity generation and performance reporting while maintaining human oversight and quality control. · Monitor changes in generative search, search-engine behaviour and measurement capabilities, translating developments into practical implications for clients. Collaboration and Communication: · Act as a trusted adviser to marketing, digital and brand leaders, explaining how changes in customer discovery affect visibility, traffic, experience and commercial performance. · Work closely with SEO, content, PR, social, paid media, CRO, UX, analytics, product, technology, data, legal and brand teams to coordinate recommendations and delivery. · Facilitate discovery sessions, prompt and intent workshops, audit playbacks, prioritisation sessions and test-readouts with business and technical stakeholders. · Translate complex search, analytics and AI concepts into clear actions and investment choices for senior and non-technical audiences. · Coordinate cross-functional and cross-agency delivery, clarifying ownership, dependencies, governance and measurement requirements. · Constructively challenge assumptions, communicate evidence limitations and distinguish proven findings from emerging practices in a transparent way. · Create playbooks, training and handover materials that enable client teams to operate and continuously improve their marketing performance and GEO capability. We are looking for experience in the following skills: · Strong relevant experience in digital marketing performance, SEO, content strategy, or a closely related consulting or industry role. · Strong understanding of organic search, customer intent, content optimisation, technical SEO and how these foundations extend into Generative Engine Optimisation. · Experience assessing and improving digital performance across acquisition, engagement, conversion and customer journeys. · Experience conducting SEO, content, website or digital maturity audits and converting findings into prioritised, actionable roadmaps. · Practical experience with web analytics and search tools such as Google Analytics 4, Adobe Analytics, Google Search Console, Bing Webmaster Tools, SEMrush, BrightEdge, Ahrefs or Screaming Frog. · Experience using GEO or AI-visibility monitoring approaches to analyse prompts, brand presence, citations, competitor visibility and referral performance is highly desirable. · Ability to define measurement frameworks, KPI hierarchies, benchmarks and dashboards that link marketing activity to customer and commercial outcomes. · Experience designing and evaluating tests across content, landing pages, search journeys