Manager - SEO

Job description

Management Level: 7 -Manager - SEO Location: Hyderabad Must have skills: SEO Strategy, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), Organic Growth, Cross-Functional Collaboration Good to have skills: Education Industry SEO, Content Strategy, Technical SEO, Analytics & Performance Tracking, Agency Management Experience: 12-15 years of experience is required Educational Qualification: Graduate (Marketing, Business Administration, or related fields preferred) Job Overview The Manager - SEO is responsible for designing and executing a holistic SEO, AEO, and GEO strategy to drive organic growth, enhance search visibility, and scale lead generation for LearnVantage programs across India and new markets. This role involves leading search initiatives for an expanding portfolio of certificate and degree programs in collaboration with premier institutions like IIMs and IITs. It requires partnering with content, product, analytics, and agency teams to strengthen AI discoverability and maximize business impact. Key Responsibilities: Lead and execute the overall SEO, AEO, and GEO strategy for LearnVantage programs, driving organic growth across India and new international markets. Strengthen AI discoverability and search visibility by optimizing content for modern search intent, answer engines, and generative AI platforms. Partner closely with content, product, analytics, and external agency teams to align organic initiatives with broader business objectives. Drive organic lead generation and maximize business impact to support our expanding academic portfolio. Track and analyze organic performance metrics, providing actionable insights to continually refine and scale search strategies. Required Experience, Skills and Qualifications: 12 to 15 years of proven experience in driving successful search engine optimization and digital growth strategies. Strong command over traditional SEO alongside emerging focus areas like AEO and GEO. Prior experience handling education, tech, or digital program portfolios, with collaborations involving academic institutions being a strong plus. Excellent cross-functional collaboration, analytical thinking, and strategic execution capabilities. About Us Backed by a $1 billion investment over three years, Accenture launched its LearnVantage business in March 2024, providing comprehensive learning and training services to help organizations reskill and upskill their people and achieve greater business results in the AI economy. Powered by an AI-native platform, Accenture LearnVantage offers learning strategy and design, personalized learning experiences, learning managed services and certifications, all supported by a robust partner network and access to more than 2,000 mentors around the world. For more information, please visit www.accenture.com/learnvantage About Accenture Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.Visit us at www.accenture.com Equal Employment Opportunity Statement We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.