Budapest Cluster Marketing Lead

Job description

Join the professional team of Gedeon Richter Plc., a leading pharmaceutical company in Hungary and the region! We do not base our success on the great deeds of lonely heroes. At Richter, we believe in active co-operation - within and outside the teams. We know how to collaborate effectively and respectfully with professionals of different fields, disciplines, and organisational units. Gedeon Richter is looking for a committed and experienced professional for the position Cluster Marketing Lead Join us This is much more than traditional brand management. The role brings together portfolio strategy, launch excellence, market access, evidence-based decision making and cross-functional leadership , while acting as a strategic partner to global teams. Responsibilities Lead the strategic direction and performance of the assigned innovation portfolio across the North-Eastern European cluster. Translate global Business Unit and brand priorities into clear cluster and country-level strategies and execution plans. Drive portfolio growth, market share and return on marketing investment, while optimizing cluster-level marketing resources. Act as a strategic partner to Global Brand, Marketing and Market Access teams, bringing strong local market, customer, clinical and access insights into global decision-making. Contribute to global brand strategy, indication and patient population prioritization, evidence generation, lifecycle management and launch strategy. Lead launch excellence across the cluster, coordinating country readiness, pre-launch activities and localization of global launch strategies. Ensure strong cross-functional orchestration between Marketing, Medical Affairs and Market Access throughout pre-launch, launch and post-launch phases. Lead the pillar brand-planning cycle and regularly review portfolio and launch performance with relevant global, cluster and country stakeholders. Shape market access and HTA readiness in partnership with Market Access/Commercial Excellence, including value strategy, payer engagement and pricing objectives within the global framework. Ensure clinical, real-world and health-economic evidence is effectively incorporated into portfolio and value strategies. Provide functional leadership and strategic direction to Brand Managers across cluster countries. Develop marketing capabilities across the organization, particularly in innovation launches, evidence-based marketing and stakeholder ecosystem management. Build strong relationships with senior internal stakeholders as well as KOLs, scientific societies, patient organizations, payers and other relevant external partners. Provide the Cluster Head and Global BU Marketing leadership with portfolio performance updates, strategic risks and resource recommendations. Foster a culture of strategic boldness, curiosity, cross-functional collaboration, accountability and executional excellence. Ensure full compliance with applicable regulations, internal policies, scientific exchange standards and pharmaceutical promotional codes. Requirements University degree in Life Sciences, Pharmacy, Medicine, Health Economics, Business or another relevant field; MBA, MPH, MSc or PhD is an advantage. 10+ years of relevant pharmaceutical or biopharmaceutical industry experience, with strong exposure to strategic marketing, portfolio management and brand leadership. Strong experience with innovative medicines and/or specialty pharmaceutical portfolios. Proven track record in product launches and lifecycle management, ideally across multiple countries or within a regional/cluster structure. Strong understanding of the interaction between Marketing, Medical Affairs and Market Access in the commercialization of innovative medicines. Solid knowledge of market access, HTA, pricing, value communication and evidence requirements. Demonstrated ability to translate global strategy into locally relevant, commercially effective execution. Strong strategic and commercial mindset combined with the ability to drive execution and measurable portfolio performance. Excellent stakeholder management and influencing skills, with the ability to operate effectively in a complex global matrix environment. Experience in leading, coaching and developing marketing professionals, either through direct or functional leadership. Strong financial and business acumen, including portfolio prioritization, resource allocation and ROI-based decision-making. Ability to navigate uncertainty, challenge existing approaches and shape strategies through strong market insights. Excellent cross-functional leadership and collaboration skills. Fluent English; strong knowledge of the cluster lead country's language is preferred. Willingness to travel internationally as required. What we offer Home office opportunity (2 days/week) Flexible working hours Car or car allowance is provided Annual bonus Training and development opportunities Challenging, responsible professional work Long-term employment in an innovative and secure workplace The Richter community is looking forward to your application. Apply now » Apply Now Start apply with LinkedIn Please wait... Find similar jobs: Cookie consent management Cookie Consent Manager When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. Because we respect your right to privacy, you can choose not to allow some types of cookies. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer. 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