Global Diagnostics Head of Imagyst Medical Platforms and Integration, Medical Affairs

Job description

Global Diagnostics Head of Imagyst Medical Platforms and Integration, Medical Affairs Location: US Remote, NJ preferred The Veterinary Medical Affairs Platform team under the Global Diagnostics Medical Affairs Commercial division is composed of a group of talented diagnostics medical experts, who partner with product and marketing brand managers to develop strategies for the brands they support, lead technical projects/research, participate in KOL development, and are the medical leads in reviewing educational and advertising/promotional materials for the line of existing and new marketed products/services. The team members are responsible for delivering medically driven innovation for the Vetscan Imagyst platform in addition to on-market medical messaging and support. The team members have a high level of technical and business expertise in specific diagnostic areas, and therefore are utilized strategically in the field to provide education to customers and support of the sales force. This role is highly collaborative, working in a matrixed environment with numerous internal and external stakeholders across multiple geographies with a focus on the Zoetis Diagnostics Portfolio including on-market and new indications for the Vetscan Imagyst platform and integration of medical messaging across the diagnostic portfolio as well as the therapeutic portfolio with an emphasis on key stakeholder engagement and medical conference education. This role oversees a team that conducts product launches and education and includes the management of medical leads and managers helping to develop and support the diagnostic portfolio. KEY RESPONSIBILITIES Management of Imagyst Medical Platforms and Integration Team o Lead and facilitate a team of Imagyst medical platform leads responsible for: • Medical input for lifecycle maintenance and development of Imagyst testing platforms • Ensure medical affairs collaboration across all virtual lab products and services for medical education and marketing efforts. • On-market and in development research support and study design • Maintain quality and monitor clinical performance of Imagyst diagnostic indications • Create support materials for veterinary and sales support for new product launches • Provide strategic input into product management, global commercial development, research and development, and marketing teams to support technical/medical and business gaps and needs for aligned brands • Work with medical and marketing leadership within Global Medical Affairs team to develop tactics and strategy to foster collaboration across the diagnostic portfolio and Zoetis brands to support a continuum of care portfolio Strategic Marketing Brand Support o Provide diagnostic medical expertise to the marketing teams, L&D and other groups within Zoetis o Gain an understanding of the brand objectives and proactively work with the team on the strategic development and implementation of marketing plans, and product responses to competitors o Co-lead planning and execution of marketing programs and other product focused workgroups, including key opinion leaders and internal stakeholders. o As a leader within the Medical Affairs Team: • Co-lead with the marketing brand and product managers on strategies to support future innovative product launches • Work with a cross-functional team to evaluate new business development opportunities • Proactively identify solutions to meet unmet needs to the brand team/business and lead the necessary change • Provide insight to the respective brand teams where conflicts and synergies exist across the Zoetis portfolio External Customers and Field Force Support o Lead key customer activities and meetings based on brand strategy plans (e.g. lead on advisory board meetings, KOL development and engagement, customer education/training meetings on aligned products) Collaborative Partnerships With Key Opinion Leaders (KOL) o Work across Zoetis to collaboratively support projects which will build KOL alliances and provide additional opportunities for KOL development o Identify, develop and engage top KOLs and develop a plan on how to continually engage these KOLs in studies, advisory boards or speaking opportunities dependent on marketing priorities and budget o Lead efforts in organizing and executing meetings with speakers/KOLs (e.g. advisory boards, speaker bureaus), dependent on marketing budget o Lead the efforts in developing and maintaining relationships with KOLs that are strategic influencers. Collaborate with Veterinary Professional Services teams to identify new leaders as well as help support these relationships from the field level. Imagyst Development o Oversee medical validation studies for new algorithms and product development as well as new product launches o Establish basic instrument requirements and lab quality benchmarks for instrument evaluation and validation studies o Align and collaborate with Diagnostic Innovation Team to help identify technical/medical and business gaps and needs for assigned products and suggest both enhancements to on-market and novel innovation ideas. o Establish liaison relationships with key animal health organizations critical to the product/diagnostic area supported and to promote and enhance the image of Zoetis o Identify future trends and marketplace dynamics and work across functional teams to develop a data generation/study plan [Phase IV (studies to support marketed products), Phase III studies (new claims), Outcomes Research] to address these needs o Work with internal R&D and/or KOLs on development, submission, and execution of study proposals as well as keeping projects on track Internal Customers: Partnerships and Training/Education o Advise and assist Learning and Development and medical education teams with both strategic focus and technical content of training programs and materials to assure consistency and clarity of key marketing messages and the medical appropriateness of product usage o Identify needs for new and enhanced technical presentations and assume a leadership role in their development o Participate in cross functional product teams (CFPT). Organizational Effectiveness o Demonstrate the ability to lead and successfully guide implementation and execution of initiatives with minimal oversight through effective understanding and ability to function within the organizational structure. o Demonstrate ongoing and strong relationships with assigned brand teams and other key stakeholders, including but not limited to: product management, Corporate/Strategic Accounts, Outcomes Research, Commercial Development and Lifecycle Innovation, Regulatory Affairs, Technical Support, VMRD, Veterinary Professional Services. o Proficient at project management, creation of technical content, ability to act decisively, meet project deadlines, ability to manage conflict effectively. o Lead and facilitate multi-disciplinary groups; advise and influence management at all levels of Zoetis on technical issues. o Effectively participate and demonstrate leadership in project teams, assuming the role of medical lead. • Zoetis Values and Leader Behaviors: o Demonstrate strong leadership behaviors within Veterinary Professional Services and Zoetis o Lead by example, actions are aligned with Zoetis mission and values o Interface with other departments and suggest useful and effective actions to improve overall Zoetis performance o Constantly seek ways to improve Zoetis and take leadership in identifying continuous improvement initiatives Required Education/Experience • Doctor of Veterinary Medicine degree or equivalent required • Minimum of 5 years of prior industry experience required • Minimum 5 years of team leadership and management experience required • Diplomate of College of Veterinary Clinical Pathology or other specialty and/or extensive diagnostic method validation experience or research experience strongly recommended • AI, Diagnostic and/or resear