SAO PAULO COMMERCIAL HEAD BRAZIL

Job description

The Team Manager – Commercial – Sales – B2C (Business-to-Consumer) is responsible for leading direct-to-consumer sales strategies and execution within the pharmaceutical business. This role focuses on expanding the company’s retail presence, driving OTC (over-the-counter) product performance, enabling e-commerce and digital sales channels, and engaging directly with end consumers through both online and offline platforms. The primary objective is to optimize the consumer journey—from awareness and acquisition to conversion and retention—while ensuring compliance with regulatory standards. The role combines elements of sales, marketing activation, retail distribution, and consumer behavior analysis to grow the brand and revenue in the B2C segment. Academic Stream 0 Work experience (in months) 0 Job Responsibility and key Decisions Sales Planning Execution Develop and implement sales strategies to grow revenue through consumerfacing channels, including OTC and wellness portfolios. Channel Development Expand and manage relationships with modern trade, retail pharmacy chains, epharmacies, and digital marketplaces. Retail Activation Brand Visibility Oversee instore execution of campaigns, visual merchandising, pointofsale displays, and sampling initiatives. Digital Channel Coordination Collaborate with digital teams to manage ecommerce listings, optimize product pages, pricing, and performance campaigns. Team Leadership Performance Management Lead a team of field executives or B2C sales reps monitor targets, provide coaching, and track KPIs. Consumer Feedback Insight Collection Gather and analyze consumer feedback from retail counters, digital reviews, and customer service data to refine positioning. Campaign Performance Tracking Track campaign performance online and offline, channel sales, stock movement, and profitability metrics. Promotional Planning Design and implement consumer offers, discounts, bundling, and loyalty programs in collaboration with the marketing team. Compliance Quality Assurance Ensure all consumerfacing materials and promotions meet regulatory and ethical standards. DecisionMaking Responsibilities Decide on product launch timelines, price positioning in B2C channels, marketing investments at retail points, and budget allocations for trade incentives or digital campaigns. Apply now Safe Harbour Cookie Policy Privacy Policy Terms of Use © 2026, Biocon. All Rights Reserved