Senior Marketing Specialist

Job description

We are looking for dedicated and talented people who tackle ever-changing challenges, customer needs, and questions from colleagues with clever concepts and creativity. We embrace change and work with curious minds re-inventing the future of work. Join us and let us focus together on what’s truly important: making lives better with new ideas and the latest technology around the world. Why you’ll love working for Siemens! Freedom and a healthy work- life balance– Embrace our flexible work environment with flex hours, telecommuting and digital workspaces. Solve the world’s most significant problems – Be part of exciting and innovative projects. Engaging, challenging, and fast evolving, cutting edge technological environment. Opportunities to advance your career and mentorship programs on a local and global scale. Competitive total rewards package. Profit sharing available. Rewarding vacation entitlement with the opportunity to buy and sell your vacation depending on your lifestyle. Contribute to our social responsibility initiatives focused on access to education, access to technology and sustaining communities and make a positive impact on the community. Participate in our celebrations, social events and offsite business events. Opportunities to contribute your innovative ideas and get paid for them! Employee perks and discounts. Diversity and inclusivity focused. Siemens is proud to be an eight-time award winner of Canada’s Top 100 Employers, Canada’s Greenest Employers 2026 and Canada’s Top Employers for Young People 2026. What will you do? Are you a strategic marketing professional with exceptional creative thinking and collaborative leadership skills? We're seeking a visionary Senior Marketing Specialist to spearhead innovative marketing strategies that drive business growth and sales excellence in our electrical products sector. This senior role requires a dynamic individual contributor who can think holistically about organizational strategy while being hands-on to ensure seamless execution and team coordination. Collaborate with key stakeholders to develop comprehensive annual marketing strategies and manage related budgets to drive business objectives for the electrical products business Plan, develop, and implement creative marketing strategies and plans, including digital campaigns, email marketing, advertising, lead generation, and event management. Responsible for the creation of marketing collateral and coordinate with external vendors to manage marketing videos, social media assets and campaigns, brochures, case studies, and other vital sales tools. Coordinate the marketing efforts across the business unit, ensuring alignment with other marketing communications colleagues. Foster collaboration with other business units, corporate functions, and external partners on marketing communications activities to ensure message consistency and strategic alignment. Partner with product management on developing comprehensive product launch and phase-out strategies Manage marketing relationships with external distributors for point-of-sale marketing activities Drive communication efforts with internal and external audiences to enhance engagement and brand presence Enhance digital presence through strategic web and digital marketing initiatives Oversee management of product sample and sales demos, and trade show assets Travel up to 20% of time as required What will you need to succeed? Post-secondary degree in Communications, Marketing, Business, or related field with significant relevant experience 5-8 years of proven success in marketing and communications, with strong B2B marketing experience focused on distribution channels. Strategic thinking capabilities with ability to analyze broader organizational context and drive cross-collaborative success in a matrixed environment Proficiency in Microsoft Office applications, Adobe Acrobat tools, AI productivity tools, and social media platforms Exceptional project and time management skills with ability to multi-task and prioritize in fast-paced environments Strong analytical and problem-solving abilities with meticulous attention to detail Outstanding written and verbal communication skills Collaborative team player who is flexible, resourceful, and maintains high ethical standards Preferred Qualifications Bilingual proficiency in English and French Advanced digital marketing certifications Experience in electrical products or technical B2B industries Design and video editing experience Salary is commensurate with experience, and ranges between $ 80,000 CAD - $ 95,000 CAD, excluding bonus and benefits. In addition to base salary, this role includes eligibility for an annual discretionary bonus of 10% base salary, based on Company performance metrics. About us. We share our ideas and champion the people behind them. Siemens Canada is a leading technology company focused on industry, infrastructure, mobility and healthcare. The company’s purpose is to create technology with purpose, transforming the everyday, for everyone, since 1912 in Canada. By combining the real and the digital worlds, Siemens empowers customers to accelerate their digital and sustainability transformations, making factories more efficient, cities more liveable, and transportation more sustainable. A leader in industrial AI, Siemens leverages its deep domain know-how to apply AI – including generative AI – to real-world applications, making AI accessible and impactful for customers across diverse industries. Siemens also owns a majority stake in the publicly listed company Siemens Healthineers, a leading global medical technology provider pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably. In fiscal 2025, which ended September 30, 2025, Siemens Canada generated revenues of approx. $2.3 billion CAD. The company has approximately 4,600 employees from coast-to-coast and 38 office and production facilities across Canada. To learn more about Siemens Canada, visit our website at www.siemens.ca While we appreciate all applications we receive, we advise that only candidates under consideration will be contacted. Siemens is committed to creating a diverse environment and is proud to be an equal opportunity employer. Upon request, Siemens Canada will provide reasonable accommodation for disabilities to support participation of candidates in all aspects of the recruitment process. All qualified applicants will receive consideration for employment. By submitting personal information to Siemens Canada Limited or its affiliates, service providers and agents, you consent to our collection, use and disclosure of such information for the purposes described in our Privacy Notice available at www.siemens.ca . Siemens s’engage à créer un environnement diversifié et est fière d’être un employeur souscrivant au principe de l’égalité d’accès à l’emploi. Sur demande, Siemens Canada prendra des mesures d’accommodement raisonnables pour les personnes handicapées, dans le but de soutenir la participation des candidats dans tous les aspects du processus de recrutement. Tous les candidats qualifiés seront pris en considération pour ce poste. En transmettant des renseignements personnels à Siemens Canada limitée ou à ses sociétés affiliées, à ses fournisseurs de services ou à ses agents, vous nous autorisez à recueillir, à utiliser et à divulguer ces renseignements aux fins prévues dans notre Déclaration de protection de la confidentialité, que vous pouvez consulter au www.siemens.ca . Apply Share Email WeChat WhatsApp X Facebook | Copy link Go back to top