HubSpot AEO HubSpot AEO

Job description

BETA Answer Engine Optimization Software HubSpot's AEO software tracks your brand across ChatGPT, Gemini, and Perplexity — and tells you exactly what to fix. Start your free trial of HubSpot's AEO software Buy now for $50/month Includes 25 prompts — buy more anytime. WHY AEO MATTERS See it in action AI search is changing how buyers find you. Buyers are asking AI before they ever visit your website. They're getting recommendations from ChatGPT, Gemini, and Perplexity instead of traditional search. Answer engine optimization helps you show up. AI is already recommending your competitors. Buyers ask. AI answers with names. If yours isn't one of them, you're out before you even knew you were in the running. See where you're missing. Get recommendations to fix it. AEO doesn't just show you the gap, it tells you what content to create or update to close it, right inside HubSpot. HOW HUBSPOT AEO WORKS AEO software that covers every step, from visibility to action. We grew leads from AI by 1,850%. Here's how it works. Monitor your AI brand visibility and competitor share of voice. You might be the top answer in ChatGPT. Or you might not show up at all. Continuously monitor your brand visibility score across ChatGPT, Gemini, and Perplexity to see how often you appear in AI answers. Share of voice measures what percentage of AI mentions in your category go to you versus competitors. Together, they tell you how you show up and where you stack up. Learn more about AI share of voice Track the AI search prompts that matter to your business. Prompt tracking measures how your brand shows up in AI answers for the prompts you select. Monitor performance across every prompt to see exactly where you appear, where you don't, and how that changes over time. Most tools leave you guessing which questions to track. HubSpot suggests prompts based on your company, competitors, and industry so you're starting from context, not vibes. Learn more about AI prompt tracking See which pages and domains drive AI visibility. Citation analysis shows you which domains, pages, and content types are showing up in AI answers for your brand and competitors. When you can see what AI is citing or linking to, you stop guessing and start building content that earns a spot in AI answers. Learn more about AI visibility Act fast with HubSpot AEO recommendations. Insights without action are just a dashboard. HubSpot turns visibility data into clear, prioritized recommendations so you know when to create a new page, fix a technical gap, publish a video, or reach out to third-party sites. Each one tells you what to do and why. 2-MINUTE PRODUCT TOUR Take a tour. A quick walkthrough of HubSpot AEO, from your visibility score to a clear action plan. CUSTOMER PROOF See all case studies Why marketers choose HubSpot AEO AEO doesn't require manual setup; it's automatically structured and easy to visualize. The insights are clear, digestible, and immediately usable. John Mothershead Director of Member Success Youth on Course Since implementing [HubSpot] AEO, Fresha’s visibility in AI search engines has increased significantly. We're now seeing more traffic than ever before. Elliott Braund VP Revenue Operations Fresha For AEO, I didn’t want hallucinated outputs or API data based only on LLM training data. I wanted grounded data with real web search behind it, and that’s what we found. Valeriia Frolova Senior Data Scientist Docebo HubSpot AEO Software Pricing Included features Multi-engine coverage (ChatGPT, Gemini, Perplexity) Brand visibility and sentiment analysis Competitor share of voice and citation analysis Prompt tracking & suggestions Prioritized AEO recommendations HubSpot AEO $50/month $45/month if you pay annually. Buy now For more detailed information on product packaging and the limits that apply, please see our pricing page . Price shown in USD and subject to applicable tax. Your CRM data makes AEO smarter. Get more from AEO with Marketing Hub Pro and Enterprise. Your CRM data is already connected, so recommendations are even more specific. Plus, content creation tools are built in. Get a demo of HubSpot's AEO tool See how AEO works in Marketing Hub Learn more about AEO software. Free guides, videos, and research to help you get started. AEO Guide Explore HubSpot's fast read on AEO: What it is, why it matters now, and how to get started. Get the guide How HubSpot Became the #1 CRM in AI Search See the three-pillar AEO strategy HubSpot used to grow leads from AI by 1,850% and how to replicate it.L Read the case study See How HubSpot Stacks Up See how HubSpot stacks up against Profound, Otterly, SE Ranking, and Semrush. Compare AEO tools Frequently Asked Questions About HubSpot AEO AEO stands for answer engine optimization. It's the practice of improving how your brand appears in AI answers on platforms like ChatGPT, Gemini, Perplexity, and more. As more buyers turn to answer engines to research solutions, showing up accurately and prominently in those responses is becoming just as important as ranking in traditional search. As an emerging discipline, AEO goes by many names, including AI search optimization, AI SEO, generative engine optimization (GEO), AI visibility optimization, LLM optimization (LLMO), and AI answer optimization. Yes. You can track 25 prompts in ChatGPT, Perplexity, and Gemini for free. No credit card required. After your trial, continue tracking for $50/month — same 25 prompts, same three engines, no interruption to your data. Learn more on our pricing page. Prompts are the questions or queries people ask AI search. In the AEO tool, you can track specific prompts relevant to your business to see how often your brand and competitors appear in answers. Prompt tracking helps you monitor how often your brand is mentioned — and in what context — for questions that matter to your potential buyers. Start with the free 25 prompts during the trial. Most teams expand their prompt set over time to track more of the prompts that matter to their business. You can purchase additional prompts at any time — there’s no limit to how many you can add. No. AEO tracks how your brand appears in AI answers regardless of where your website is hosted. Answer engine: An AI tool that responds to questions with direct answers rather than a list of links. ChatGPT, Gemini, and Perplexity are answer engines. Brand visibility score: How often your brand appears in AI answers across your tracked prompts, expressed as a percentage. Competitor visibility: Measures how often each tracked brand appears in AI-generated answers over time. It’s calculated as a brand’s visibility divided by the total number of answers analyzed. Share of voice: How often your brand is mentioned compared to competitors across the same prompts. Sentiment analysis: Whether AI is describing your brand positively, negatively, or neutrally when it mentions you, measured on a scale from -100 to +100. AI search: A common term for the same channel AEO addresses. You may also see generative engine optimization (GEO), AI visibility optimization, or LLM optimization — these all refer to the same emerging discipline. HubSpot's AEO tool gives you four things: a visibility score, prompt tracking, citation analysis, and prioritized recommendations. The main dashboard shows your brand visibility score, shows how that score trends over time across ChatGPT, Gemini, and Perplexity, and includes a competitive landscape with share of voice metrics. Prompt tracking shows you how visible your business is at the individual prompt level and the exact response ChatGPT, Gemini, and/or Perplexity returned. You can filter by answer engine, buyer's journey phase, product/service relevance, and more. Citations analysis breaks down which domains and content types are driving AI mentions for your brand and your competitors. Source types include owned content, competitor domains, social platforms, user-generated content, and more. Recommendations turn all of that data