Marketing - Marketing Manager (6 month contract), Singapore

Job description

Bloomberg is a global leader in business and financial information, news and insight, and we use innovative technology to deliver trusted data and bring transparency to the financial markets. Our customers around the globe rely on us for the information and tools they need to make critical investment decisions and remain connected across all sides of the financial community. And, to ensure the best experience for our 26,000+ employees across more than 150 locations around the world, we provide the spaces and systems that allow our teams to work together with agility, productivity and collaboration, no matter where they are. The Bloomberg Financial Solutions department is at the forefront of ensuring success for our customers and employees alike. Our team comprises several key pillars: sales, service, operations, culture and brand. As a department, we are united by a common goal: We create meaningful relationships with clients by understanding their needs and delivering exceptional end-to-end support from sales and implementation, through their ongoing relationship with Bloomberg. Bloomberg is committed to improving the communities, cities and countries in which we work, and we support various initiatives including hiring and developing local talent. So, you'll need to have legal authorisation to work full-time in Singapore, without Bloomberg sponsoring your work authorization, to be considered for this role. ​ Our Team Bloomberg Marketing partners with forward-looking business leaders to seize and create opportunities and to drive difference. We use data to understand markets and audiences, and creative ideas to build stories and brands. We create campaigns that capture attention and drive a reaction. We move fast, and our core approach is integrated and pioneering. What's the role: The APAC Marketing team is seeking a proven and highly motivated individual that will define, develop, and execute marketing strategies and plans to build awareness, generate qualified leads, nurture prospect and existing client relationships to drive commercial impact for Bloomberg's products and solutions across the South East Asia region – by leveraging an integrated marketing approach including events and digital campaigns. You will work with business partners (Sales, Products, Market Specialists, etc), internal marketing partners (content, digital, creative, events teams) and external agencies across the region and globally to manage and execute the marketing programs to the highest standards. As a regional marketing manager, you will partner closely with other marketing managers in APAC and globally, ensuring we are sharing best practices, optimizing campaigns, and driving a similar narrative aligned to the global marketing strategy while catering to local/regional nuances. You must be comfortable working in a fast-paced environment, be able to manage a high volume of projects, demonstrate financial services knowledge and a passion for our brand. We’ll trust you to: Partner with Sales, Product and Marketing stakeholders to identify regional marketing priorities and translate business goals into effective marketing strategies and plans Develop and execute integrated marketing campaigns across Southeast Asia, leveraging channels including digital, content and events to build awareness, generate demand and deepen client engagement Apply an understanding of regional and market nuances to tailor global marketing strategies for Southeast Asian audiences Manage campaigns from planning through execution, including timelines, budgets, agency and internal partner coordination, and performance tracking Measure campaign effectiveness against defined KPIs and use insights to optimize marketing investment and future activity Manage multiple concurrent projects and priorities in a fast-paced, matrixed environment Champion the Bloomberg brand and ensure marketing activities are consistent with our global brand and marketing strategy You’ll need to have: 5+ years of recent B2B marketing experience, including experience developing and executing integrated marketing campaigns across multiple channels such as digital, events and content Experience marketing to institutional financial services audiences, with an understanding of sell-side and buy-side financial institutions, and relevant professional audiences including traders, analysts and portfolio managers Demonstrated experience managing regional marketing programs across APAC, with direct marketing coverage of at least 2 Southeast Asian markets Demonstrated end-to-end ownership of marketing campaigns, including strategy and planning, execution, stakeholder management, budget management and measurement against defined KPIs Strong stakeholder management experience, with demonstrated ability to work across Sales, Product and Marketing teams in a matrixed organisation Strong project management skills with experience managing multiple concurrent campaigns and priorities Fluency in written and spoken English Demonstrated continuous career growth within an organisation University degree or equivalent We’d love to see: A commercial mindset and curiosity about how marketing can support business growth A creative approach to identifying new ways to engage audiences and improve campaign performance The confidence to challenge existing approaches, test new ideas and use results to inform future activity If this sounds like you: Apply if you think we're a good match. We'll get in touch to let you know what the next steps are, but in the meantime feel free to have a look at this: https://www.bloomberg.com/professional Discover what makes Bloomberg unique - watch our podcast series for an inside look at our culture, values, and the people behind our success. Apply Now Back to Job Search Apply Now Save this Job