Regional Marketing Manager France and Canada CDD 12 mois (d/f/m)

Job description

Bring more to life. Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology? At Leica Biosystems, one of Danaher’s 15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate for tangible impact. You’ll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life. At Leica Biosystems, we’re not just shaping the future of cancer diagnostics — we’re transforming lives. Our mission of “Advancing Cancer Diagnostics, Improving Lives” is the driving force behind everything we do. As a global leader with the most comprehensive portfolio spanning from biopsy to diagnosis, we empower clinicians with innovative, reliable solutions so they can give patients timely, accurate answers when they need them most. When you join Leica Biosystems, you’re not just taking a job; you’re becoming part of a passionate team that knows every moment matters when it comes to cancer. You’ll help develop diagnostic solutions that turn anxiety into answers, and aid the acceleration of next-generation, life-changing therapies. Surrounded by a diverse and collaborative global community, you’ll be inspired each day to stretch, grow, and make an impact. Learn about the Danaher Business System which makes everything possible. The Regional Marketing Manager, France and Canada (One-Year Contract) is responsible for driving regional growth across France and Canada through a well-defined marketing strategy. Operating across two direct markets, this role develops and executes tactical field marketing plans based on market analysis, customer insights, and current trends, while partnering with commercial and cross-functional teams to align plans with business targets and deliver measurable impact. This one-year contract position reports to the Director, EMEA & Canada Marketing and is part of the EMEA & Canada Regional Marketing Team. The successful candidate will be remotely based in France and will support the direct markets of France and Canada. In this role, you will have the opportunity to: · Develop and execute field marketing plans that drive growth across France and Canada, aligning the needs of both direct markets with regional and global business objectives. · Conduct market research and analyze local trends, customer segments, and competitive positioning in France and Canada to identify growth opportunities and shape bottom-up regional strategy. · Translate market data into actionable insights using MEKKO charts, market models, and other analytical tools to support decision-making. · Collaborate with Sales, Commercial, Business Units, Commercial Development, and Marketing Communications to align strategies and execute campaigns, demonstrations, educational events, trade shows, customer symposiums, and thought leadership initiatives across France and Canada. · Support regional new-product launch execution through the DBS Launch Excellence process, working closely with Sales Enablement functions on planning, KPI measurement, and post-launch analysis. The essential requirements of the job include: · Relevant experience in field marketing or product marketing, preferably within healthcare, medical technology, life sciences, or diagnostics. · Proven regional marketing experience in France and Canada, or in comparable international direct-market environments, is required. · Demonstrated experience working with direct commercial teams and executing marketing plans in direct markets is required. · Demonstrated experience in market analysis, strategy development, and execution of integrated marketing campaigns across multiple countries with differing market dynamics. · Fluency in French and English, with strong written and verbal communication skills, is required. Travel, Motor Vehicle Record & Physical/Environment Requirements: Ability to travel regularly within France and to Canada and, when required, to other EMEA locations for customer visits, internal meetings, product launches, and industry events. A valid driver’s license and acceptable driving record may be required depending on assigned activities It would be a plus if you also possess previous experience in: Experience in the medical devices or diagnostics sector; knowledge of anatomical pathology is an advantage.Experience with market analytics, MEKKO charts, market modelling, Salesforce, or Power BI. Leica Biosystems, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info. At Leica Biosystems, we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This one-year contract position is based remotely in France, allowing you to work from your home in France. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Leica Biosystems can provide. This job is also eligible for bonus/incentive pay. #LI-VF1 #LI-REMOTE Donnez plus de sens à la vie. Vous souhaitez développer votre potentiel et avoir un impact concret dans les sciences de la vie, le diagnostic et les biotechnologies ? Chez Leica Biosystems, l’une des plus de 15 sociétés du groupe Danaher, notre travail contribue à sauver des vies. Nous partageons tous une même ambition : innover pour faire une réelle différence. Vous évoluerez dans un environnement inclusif, où votre personnalité, vos idées et votre point de vue sont valorisés. Grâce au Danaher Business System, notre système d’amélioration continue, vous contribuerez à transformer les idées en résultats concrets, en innovant au rythme de la vie. Chez Leica Biosystems, nous ne nous contentons pas de façonner l’avenir du diagnostic du cancer : nous contribuons à transformer des vies. Notre mission, « Faire progresser le diagnostic du cancer pour améliorer la vie des patients », est au cœur de toutes nos actions. Leader mondial, nous proposons l’un des portefeuilles de solutions les plus complets, couvrant l’ensemble du parcours, de la biopsie au diagnostic. Nous accompagnons les professionnels de santé avec des solutions innovantes et fiables, pour leur permettre d'apporter aux patients des réponses précises, au bon moment. Rejoindre Leica Biosystems, c’est bien plus qu’occuper un poste. C’est intégrer une équipe passionnée, convaincue que chaque instant compte dans la lutte contre le cancer. Vous contribuerez au développement de solutions diagnostiques qui apportent des réponses aux patients et favorisent l’émergence de nouvelles thérapies capables de changer des vies. Au sein d’une communauté internationale, diverse et collaborative, vous aurez chaque jour l’occasion d’apprendre, de vous dépasser et de faire la différence. Découvrez le Danaher Business System, notre système d’amélioration continue qui nous permet de concrétiser nos ambitions. Le ou la Responsable Marketing Régional France et Canada - CDD 12 mois - a pour mission de soutenir la croissance de nos activités sur ces deux marchés en élaborant et en déployant une stratégie marketing adaptée aux enjeux locaux. En étroite collaboration avec les équipes commerciales et les différentes fonctions de l’entreprise, vous définirez et mettrez en œuvre des plans marketing opérationnels fondés sur l’analyse des marchés, la connaissance des clients et l’évolution des tendances. Votre objectif sera d’aligner les initiatives marketing sur les priorit