Ridgefield, CT Asset Lead Apecotrep Unit

Job description

The base salary range for this position is $262,400 to $393,600. The position may be eligible for a role-specific discretionary bonus, relocation assistance, and/or other compensation elements. We continuously review market data and may adjust salary ranges as needed in the future. Actual compensation will be based on job-related factors such as skills, experience, qualifications, and other factors permitted by law. Benefits include medical, dental, and vision coverage, retirement savings opportunities, paid time off, paid holidays, disability and life insurance benefits, and other company-sponsored benefits. For additional information regarding our benefits and Total Rewards offerings, please click here . Description As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development, and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in several ways to foster a healthy working environment, meaningful work, mobility, networking, and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees. The Asset Lead is a dual-hatted role that's accountable for leading and driving the successful product launch and commercial brand strategy for a pipeline or current product. As part of the Asset Lead responsibilities, the incumbent will leverage their experience to set the strategic vision for a successful US launch by providing strategic oversight of the overall cross-functional (Medicine, Marketing and Value & Access) launch readiness efforts. This includes steering the ambition (financial forecasts), establishing appropriate cross-functional shared metrics, ensuring that resources (budgets and staff) required for a successful launch are secured within the appropriate functional budgets. The incumbent will be responsible for communicating and representing the collective launch strategies and plans at all levels of the organization. The incumbent possesses broad multi-functional expertise, including deep US marketplace acumen, solid understanding of both the US regulatory and drug development environment, and the US legal and compliance landscape. As part of the Commercial Marketing responsibilities, the position holder will ensure effective and optimal management of the asset having sufficient scope and complexity. The incumbent will oversee the development and implementation of marketing, selling, managed markets and lifecycle management strategies and initiatives. This role will manage and provide leadership and direction for a brand's multiple disciplines through managers and shape and integrate functional strategies. Both hats require the incumbent to leverage exceptional advocacy, communication, and negotiation skills to co-create strategies with the global Asset & Brand teams, ensuring that US-specific considerations are prioritized. This role will engage with the most senior US and global TA Leadership to proactively raise and mitigate strategic issues, as well as advocate for US needs in the broader launch and development plans. The position holder will inspire the collective launch and brand team to consider the patient first and foremost and drives holistic, innovative solutions that serve the unique needs of patients. This role is based on-site at our Ridgefield, CT location with hybrid flexibility of 2-3 days per week on-site. Duties & Responsibilities Asset Leadership: Accountable for all aspects of US launch strategy and planning from Proof of Clinical Principle (PoCP) to Launch. Owns overall success of launch in the US. Accountable for driving alignment across Marketing, Value & Access and Medicine leads on overall US launch strategy which shall inform all tactics/deliverables which Marketing, Value & Access and Medicine shall be accountable for delivering against Leads strategic launch decision-making for deliverables requiring cross-functional collaboration. Leveraging their deep multi-functional knowledge, accountable for driving alignment across the functional asset leads on launch strategy and its priorities. Commercial Marketing Leadership: Ensures effective and optimal management of the Asset P&L to meet/exceed corporate expectations. Ensures that department goals are aligned with Management’s priorities, while meeting/exceeding corporate expectations. Provides overall strategic direction to extended asset team, guiding the development of core objectives, strategies, and tactical plans to ensure attainment of annual goals. Deploys department resources to ensure that financial and operational objectives are met, while ensuring that corporate standards of excellence, company policies, compliance and ethical business practices are upheld by members of the Department. Develops annual objectives and budgets. Global Collaboration: Launch Co-creates launch strategy with the global asset team that accounts for US market specificities. Primary contact for Global Leadership questions regarding the Medicine, Marketing, and Value & Asset strategy for the asset. Works with Global and local teams to prepare for all launch scenarios and, in partnership with the Launch Manager, ensure that the respective teams execute on those. Commercial Marketing: Ensures effective/collaborative partnership with Corporate Marketing on strategic initiatives, including positioning, brand personality and message platform, Phase IV, and LCM to achieve alignment and maximize global promotional effectiveness. Team Leadership: Inspires and challenges the extended asset team to design innovative approaches to launch preparation with the goal to improve patient care. Actively solicits team expertise and input in the development and execution of launch strategies. Serves as a challenge partner for launch sub teams workstreams, to the extend appropriate, to ensure alignment with overarching strategy. Manages critical interfaces across Marketing, Value & Access, and Medicine (and other functions as needed) to ensure cohesive execution. Responsible for smart risk taking and smart risk management, ensuring inclusion of legal and E&C representatives in decision making. Lead (recruits, hires, coaches, develops, motivates, manages, and monitors performance) Launch Manager and Brand Marketers for the designated asset. Sets job expectations, provides regular feedback, conducts timely Mag Plan reviews, identifies performance challenges, creates action plans, and monitors the effectiveness of those action plans. Completes Career Planning and competency assessment to ensure professional development of department members. Responsible for compliantly navigating potential conflicts of interest when wearing a double hat to ensure that the differences between assigned functional role and the asset lead role are fairly and transparently considered and understood by the asset team and are escalated to the TALT, as may be appropriate. Duties & Responsibilities (continued) Planning : Launch Accountable for strategic business planning related to the asset (e.g. IAP). Leads discussions with launch excellence colleagues at the strategic level during business planning cycles leading to long term forecast (LTF). Off-cycle, accountable for leading strategic discussions with the cross-functional asset leads to escalate budget requests to respective functional leadership. Leads decision escalation process as needed (e.g. re-allocation of budget between the cross-functional asset leads shall be escalated). May aggregate budget for reporting purposes to Global and Local senior leadership. During the business planning cycle leading to the LTF, the cross-functional asset leads, led by the Asset leader shall align on key invest