Insights Lead, Brand & Consumer Analytics

Job description

The Insights Lead, Brand & Consumer Analytics will play a critical role in transforming data into actionable business insights across Brand and Consumer-focused initiatives. This role expands the capabilities of the existing Analytics team, complementing the current onshore leads responsible for Commercial & Digital Commerce (.com) analytics and Marketing Mix Modeling (MMM) & Forecasting. As a strategic thought partner, this individual will lead deep-dive analyses that uncover opportunities, identify drivers of performance, and translate complex findings into clear business recommendations. They will develop trusted relationships with key client stakeholders across Marketing, IT, Sales, and Finance, while also collaborating closely with internal Accenture teams supporting brand and consumer marketing initiatives. The successful candidate will connect insights across Brand, Consumer, MMM, Commercial, and Digital Commerce workstreams to deliver a holistic view of business performance. A key expectation of this role is the ability to move beyond reporting what happened to articulating why it happened, what it means for the business, and what actions should be taken next. Key Responsibilities Lead advanced analytics and insight generation for Brand and Consumer initiatives. Develop compelling, data-driven narratives that influence decision-making and business strategy. Translate complex analytical findings into actionable recommendations for executive and stakeholder audiences. Partner with client and internal teams to identify opportunities, solve business challenges, and drive measurable outcomes. Integrate insights across multiple analytics workstreams, including MMM, forecasting, commercial performance, and digital commerce. Elevate the quality, consistency, and business relevance of analytical deliverables and executive communications. Basic Qualifications Minimum 10+ years' experience in analytics roles of increasing responsibility in media agency, and/or consulting organizations. Experience should include:Strong client relationship management and stakeholder engagement skills, with the ability to build credibility and trust at multiple organizational levels. Demonstrated expertise in data storytelling, executive presentations, and insight communication. Advanced analytical and problem-solving capabilities, including knowledge of statistical methodologies and hypothesis-driven analysis. Hands-on experience with data extraction, manipulation, and analysis using SQL and Python. Ability to synthesize large, complex datasets into concise business insights and strategic recommendations. Strong executive presence and communication skills, with experience presenting to senior leadership audiences. Experience across a variety of industries is important and B2B experience is a plus Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below. We anticipate this job posting will be posted until 11/26/2026. Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off. See more information on our benefits here: U.S. Employee Benefits | Accenture Role Location Annual Salary Range California $132,500 to $338,300 Colorado $132,500 to $292,200 Connecticut $132,500 to $292,200 District of Columbia $141,100 to $311,200 Illinois $122,700 to $292,200 Maine $112,900 to $249,000 Maryland $132,500 to $292,200 Massachusetts $132,500 to $311,200 Minnesota $132,500 to $292,200 New York $122,700 to $338,300 New Jersey $141,100 to $338,300 Ohio $122,700 to $270,600 Virginia $122,700 to $311,200 Washington $141,100 to $311,200 About Accenture Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.Visit us at www.accenture.com What We Believe We have an unwavering commitment to diversity with the aim that every one of our people has a full sense of belonging within our organization. As a business imperative, every person at Accenture has the responsibility to create and sustain an inclusive environment. Inclusion and diversity are fundamental to our culture and core values. Our rich diversity makes us more innovative and more creative, which helps us better serve our clients and our communities. Read more here Requesting An Accommodation Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired. If you would like to be considered for employment opportunities with Accenture and have accommodation needs such as for a disability or religious observance, please call us toll free at 1 (877) 889-9009 or send us an email or speak with your recruiter. Equal Employment Opportunity Statement We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities. For details, view a copy of the Accenture Equal Opportunity Statement Accenture is an EEO and Affirmative Action Employer of Veterans/Individuals with Disabilities. Accenture is committed to providing veteran employment opportunities to our service men and women. Other Employment Statements Applicants for employment in the US must have work authorization tha