Bridgewater Senior Brand Manager (Aesthetic Med_ Device) (Remote) NJ

Job description

Senior Brand Manager (Aesthetic Med. Device) (Remote) Job Location: Bridgewater, USA | EastBrunswick, USA | Edison, USA | Woodbridge, USA Job Requisition ID: 15794 Join our global diversified pharmaceutical company enriching lives through our relentless drive to deliver better health outcomes to our patients. We are all in it together to make a difference. Be a part of a culture that doesn't just wait for change but actively creates it—where your skills and values drive our collective progress and impact. The Senior Brand Manager, North America (U.S. & Canada), plays a pivotal role in shaping the strategy and performance of one of Solta Medical’s flagship brands—driving growth, engagement, and market leadership within the premium aesthetics category. This leader will translate insights into execution—balancing creativity with business discipline to deliver measurable growth and market impact. Balancing strategic vision with hands-on leadership, this individual will develop and implement integrated marketing programs that strengthen brand equity, accelerate growth, and enhance customer engagement across channels. Success in this role requires passion, curiosity, collaboration, and commercial acumen—the ability to translate insight into impact while inspiring cross-functional teams to deliver measurable results. This role s erves as the business leader for the Thermage franchise in North America, accountable for revenue growth, market share expansion, customer adoption, utilization growth, and profitability. They are responsible for driving franchise performance through close partnership with Sales Leadership, identifying opportunities to accelerate system placements, consumable utilization, customer retention, and recurring revenue. Finally, they are expected to l ead quarterly business reviews, developing recommendations and corrective actions to achieve growth objectives. Accountabilities Brand Strategy & Leadership Establish , align, and execute the ​ North America ​ commercial strategy for ​ Thermage , including positioning, messaging, and customer segmentation across consumer and professional audiences Develop and manage annual brand plans, programs and integrated campaigns that achieve growth and profitability objectives Translate brand strategy into actionable annual plans, KPIs, and measurement frameworks Monitor the competitive landscape and translate ​ field, KOL, and market ​ insights into ​ differentiated ​ ​ ​ brand and go-to-market strategies Serve as the key liaison between marketing, sales, and executive leadership to communicate performance and identify opportunities Develop and execute strategies to maximize installed- base productivity, customer utilization, and treatment adoption Monitor system performance, utilization trends, and customer engagement metrics to identify opportunities for growth and retention Partner with Sales, Commercial Excellence, and Customer Success teams to improve customer lifetime value and expand recurring revenue streams Product Strategy & Lifecycle Management Lead product lifecycle strategy from launch through maturity and end-of-life, balancing market needs, profitability, and portfolio fit Partner with Global Marketing ​ , ​ ​ R&D ​ , and Clinical ​ to inform innovation ​ , evidence-generation priorities, ​ and go-to-market readiness Represent the voice of the North American customer in global innovation planning, influencing future product roadmaps, indications, clinical evidence generation, and technology investments. Build business cases and commercialization recommendations for new products, services, and strategic growth initiatives Marketing Execution & Innovation Lead the development and execution of innovative, insight-driven ​ integrated ​ marketing programs ​ across consumer and professional audiences ​ —including ​ direct-to-consumer ​ advertising, ​ digital and social, ​ PR, events, and trade show initiatives—that elevate brand desirability and drive engagement . Manage agency partners and internal stakeholders to ensure creative excellence and consistent brand storytelling, while demonstrating hands-on executional acumen ​ to deliver with speed and efficiency ​ ​ Influence agency and partner outcomes through clear briefs, disciplined project management, and post-launch evaluation. Create sales tools and marketing assets to support customer acquisition, retention, and loyalty Use analytics and customer insights to measure ​ omnichannel ​ campaign performance ​ , ​ optimize ROI within and across channels ​ , ​ and inform strategic decisions Cross-Functional Collaboration & Field Engagement Own end-to-end commercialization plans that translate insights into measurable revenue growth Collaborate with Key Opinion Leaders (KOLs) and customers to gather insights, co-create programs, and advance brand advocacy ​ , including speaker programs, peer-to-peer education, and clinical content ​ ​ Lead brand presence at key congresses, symposia, and customer events to strengthen relationships and visibility Conduct regular field travel to engage directly with customers and sales teams, ensuring strong market understanding and brand alignment Acts as a strategic leader capable of influencing executives, cross-functional partners, and global stakeholders without direct authority Demonstrates the ability to simplify complex business challenges into actionable strategies and clear recommendations Coaches and develops others, fostering collaboration, accountability, and high-performance execution Develop and execute a comprehensive KOL engagement strategy to strengthen advocacy, clinical leadership, speaker development, and market influence. Build relationships with industry thought leaders and key customers to shape market perception and accelerate adoption Leverage field and KOL insights to shape competitive differentiation ​ Financial & Operational Excellence Own brand P&L performance and partner with Finance to model pricing scenarios, promotional ROI, and margin optimization Evaluate product mix and portfolio contribution to ensure sustainable growth. Align marketing investments with business objectives, ensuring efficient allocation of resources and accountability for results Manage brand budgets and vendor agreements to ensure fiscal responsibility and ​ ​ allocation ​ of investment to the highest-return programs ​ ​ ​ Track, measure, and report on key performance indicators to inform continuous improvement. Leverage commercial, market, customer, and financial data to identify trends, assess business performance, and recommend strategic actions Develop forecasts, demand assumptions, and growth models to support business planning and resource allocation Qualifications & Work Context Bachelor’s degree required; MBA preferred Minimum 8 years of marketing experience in medical devices, aesthetics, or life sciences Proven success developing and executing brand plans, product launches, and marketing programs in complex, cross-functional organizations Demonstrated experience in product lifecycle management and cross-functional commercialization (R&D, Regulatory, Clinical) Demonstrated experience managing all aspects of the marketing mix—product, price, place, and promotion Strong financial acumen with experience managing A&P budgets and vendor contracts Excellent communication, leadership, and project management skills with the ability to influence across functions and levels Strong knowledge of digital marketing, omnichannel engagement, and analytics Ability to think strategically and execute with operational excellence in a matrixed environment. Experience collaborating across commercial, clinical, and creative functions to achieve business alignment A self-starter who thrives in a fast-paced, dynamic environment, demonstrates agility in managing multiple priorities ​ ​ ​ ​ ​​ ​ W ​ illing to travel up to 35% (including occasional weekends) Leadership Attributes Demonstrates ​ intellectual ​ curiosity, acc