Singapore Manager, Sports Marketing Singapore Sing

Job description

Purpose & Overall Relevance for the Organization: adidas collaborates with top athletes, teams, events, and cultural icons to shape the future of sports and culture worldwide. At the heart of these partnerships is the Sports & Culture Marketing (Brand Partnerships) team, which drives a powerful global portfolio. As adidas expands its Brand Partnerships in Southeast Asia, particularly in the Singapore, the team is looking for a dynamic Sports & Culture Marketing professional to lead and execute a bold strategy. This role will oversee the implementation of Global, EM, and SEA Sponsorships (SpoMA) and Entertainment & Influencer Marketing (EIM) strategies in the Singapore. The focus: maximizing brand impact, enhancing key brand moments, and increasing Share of Search through strategic partner activations. Key Responsibilities: Brand Partner Strategy & Management Develop and execute Singapore’s Brand Partner strategy in alignment with Global, EM and SEA priorities, overseeing the Sports Marketing (SpoMA) and Entertainment Influencer Marketing (EIM) portfolios, including budget allocation, contracts, partner relationships and activations. Create a clear partner selection and evaluation framework to identify the right partners based on aligned pillars for each category, brand/ category relevance, audience reach and business priorities. Lead contract negotiations with athletes, KOLs and brand partners. Maintain close contact with key sports agencies or clubs; as well key athletes and influencers. Ensure all Partner contract negotiations and operations comply with the Global Brand Partner Marketing Policy and are in line with local budget guidelines. Develop and execute an invest & divest strategy based on ROI insights, providing quarterly reports. Key Partner Management and End to End Management Manage key partner relationships end to end, ensuring their product, operational and engagement needs are met. Collaborate with cross functional teams on product ranging, sizing, quantity planning and allocation based on partner requirements. Oversee the full product lifecycle, including ordering, budget management, delivery and replenishment, to ensure timely and seamless fulfilment. Act as the main point of contact for partners, managing day to day servicing, resolving operational issues and ensuring contractual commitments are fulfilled. Plan and execute partner activations and engagement initiatives to strengthen relationships and maximise brand value. Partner Acquisition & Engagement Identify, secure, and maintain the best current and next-generation partners, ensuring alignment with brand goals. Establish partnership calendars, frameworks and tracking mechanisms to ensure key athletes and partners delivers against agreed commitments and generate brand and/or commercial value. Track & Manage entitlement utilization vs. contractual entitlements to ensure we are maximizing benefits and driving ROI through our partnerships. Manage servicing of partners, athletes and corporate partnerships, balancing partner needs with brand requirements. Negotiate, maintain, and renew partner contracts in compliance with the Global Sports Marketing Policy and budget guidelines. Support SEA with global events and partner visits in case of being host market. Relationships & Servicing Deliver top-tier industry best service to partners while maintaining key industry relationships. Provide industry-leading partner activations to enhance brand and product awareness. Act as a liaison between brand partners and internal teams (Brand Activation, PR, Omni-Channel, and Sales). Partner Activation & Performance Management Deliver industry leading partner activations to drive awareness of our partnerships and brand/product heat. Develop, manage, and execute partner activation calendars in collaboration with internal teams and SEA, ensuring alignment with key brand moments. Manage Singapore partner seeding program, including product ordering, seeding lists, partner prioritization, and data tracking/reporting. Maximize brand partner amplification through campaign activities, facilitating publishing briefs and tracking ROI. Monitor entitlement utilization to optimize partnership benefits and ROI. Review the effectiveness of our brand partner activity via Partner publishing tracking, analysis & reporting for campaign activations. Ensure alignment across consumer-facing activations by collaborating with CtC, Brand Activations/Digital (including PR), and Omni-Channel Consumer Experience. Reporting & Budget Management Maintain and update partner profiles, including contract details, social media stats, and activation plans. Plan, manage and Monitor partner portfolio budget and ensure compliance with SEA hub and internal systems. Develop mid-term plans for increased efficiency. Submit seasonal orders and coordinate product supply processes for partner satisfaction. Deliver all brand partner reporting on time and in full (OTIF). Leadership & Compliance Provide clear vision and direction to internal teams and external partners with relevant objectives and KPIs. Establish a high-performance culture, fostering employee engagement and talent development. Support global events and partner visits when hosting the market. Ensure all sports marketing contract negotiations comply with global policies and local budget guidelines. Key Relationships: Local Brand & Channels SEA/ EM SpoMA & EIM, and BUs Legal Finance External Agencies Athletes, Influencers, federations, universities and clubs Knowledge, Skills, and Abilities : Significant knowledge of the full marketing mix (advertising, events, sponsorship, partner management) with a major brand or retailer (sporting goods industry preferred) Strong interpersonal skills (e.g., collaboration, creativity, confidence and facilitation) Strategy – ability to provide input to and implement strategy. Ability to network, influence and utilize internal and external resources. Strong business sense, analytical, influencing and presentation skills Marketing budget Management Motivates employees and creates a high performing environment. Pre-requisite Knowledge / Skills: Bachelors/university degree in the related field Minimum of 6 years equivalent professional experience, ideally in Sports Marketing and Influencer Marketing Advanced user of MS Office suite of products Fluent in written and spoken English is a must. AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR. COURAGE: Speak up when you see an opportunity; step up when you see a need.. OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through. INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things. TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset. INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards. RESPECT: Value all players. Display empathy, be inclusive and show dignity to all. At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage. – Culture Starts With People, It Starts With You – By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers. Job Title: Manager, Sports Marketing - Singapore TEAM: Brand Management & Communications Location: Singapore State: Sing Country/Region: SG Contract Type: Full time Number: 550969 Date: Oct 16, 2026 Apply now » Find similar jobs: Home Search Jobs