Director of Franchise Digital Strategy & AI Innovation

Job description

Job title: Director of Franchise Digital Strategy & AI Innovation Location: Morristown, NJ About the Job Sanofi is seeking a Senior Director of Franchise Digital Strategy & AI Innovation to lead precision marketing and content strategy across HCP and patient segments, driving measurable commercial impact within a dedicated franchise team. This role sits at the intersection of AI-powered innovation and customer-centric content strategy, serving as an embedded strategic partner to franchise leadership. The ideal candidate will leverage advanced AI/ML technologies to optimize segmentation, personalize engagement, and scale content strategies that accelerate franchise growth. Join the team protecting half a billion lives every year with next-gen science, mRNA innovation, and AI driven breakthroughs. In Vaccines, you’ll help advance prevention on a global scale - and shape the future of immunization. About Sanofi We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives. Main Responsibilities Precision Marketing Strategy: Develop and execute segment-specific marketing strategies using data-driven audience insights, predictive targeting, and AI-powered personalization to optimize HCP and patient engagement across all touchpoints. Content Strategy Across Segments: Lead the creation and governance of content strategies tailored to distinct customer segments, ensuring relevant, compliant, and high-impact messaging across channels and therapeutic areas. AI & ML Innovation: Champion the integration of AI/ML technologies — including recommendation engines, NLP-driven content optimization, and predictive analytics — to enhance marketing effectiveness and personalization at scale. Performance & Analytics: Define KPIs and measurement frameworks to track segmentation effectiveness, content performance, and ROI; deliver regular insights to franchise leadership. Cross-Functional Partnership: Collaborate with Commercial, Medical Affairs, Regulatory, and IT teams to align digital and content strategies with franchise business objectives. About You Bachelor's degree in Marketing, Business, Digital Strategy, Computer Science, or related field 10+ years of progressive experience in digital strategy or precision marketing, with at least 5 years in leadership roles 5+ years of experience in AI/ML implementation within marketing or content contexts 5+ years in healthcare, pharmaceutical, or life sciences industry Proven track record delivering measurable business results through segmentation and content strategy **MBA or advanced degree preferred** AI/ML applications: predictive analytics, NLP, recommendation engines, and personalization platforms Customer segmentation tools and audience analytics platforms Content management systems and digital asset management Marketing automation and CRM platforms (e.g., Veeva, Salesforce) Customer data platforms (CDPs) for precision targeting Omnichannel marketing strategy and execution Data analytics and business intelligence tools Healthcare regulatory compliance (FDA, EMA) Demonstrated success managing cross-functional teams within franchise or brand structures Track record of building high-performing digital and content strategy teams Experience presenting business performance and digital strategy outcomes to senior and C-level leadership Proven ability to influence and drive change across large, matrixed organizations Preferred Qualifications MBA or advanced degree in a relevant field Experience with pharmaceutical product launches and lifecycle management Background in management consulting or digital transformation with a growth focus Certification in project management (PMP) or agile methodologies Key Competencies Strategic Thinking:Translates franchise business objectives into actionable precision marketing roadmaps AI Innovation Leadership: Drives adoption of AI/ML solutions to scale personalization and content optimization Content Strategy: Develops segment-specific content frameworks that resonate across HCP and patient audiences Data-Driven Decision Making: Leverages analytics and segmentation insights to optimize targeting and measure impact Customer-Centricity: Deep understanding of HCP and patient behaviors within the franchise's therapeutic area Collaborative Leadership:Builds alignment across diverse stakeholders while maintaining focus on franchise goals Results Orientation: Relentless focus on measurable outcomes, ROI, and continuous performance improvement Agility & Adaptability: Pivots strategies quickly based on market signals, data insights, and business needs Why Choose Us Bring the miracles of science to life alongside a supportive, future-focused team. Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally. Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact. Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave. Work at the forefront of AI-driven research, smart manufacturing, and groundbreaking mRNA platforms that are redefining the future of immunology. Help protect half a billion people every year, contributing to one of the largest global vaccination efforts in healthcare. Sanofi US Services and its U.S. affiliates are Equal Opportunity employers committed to a culturally inclusive workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law. #GD-SP #LI-SP #vhd #LI-Hybrid Pursue progress, discover extraordinaryBetter is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people. Sanofi US endeavours to make our career center accessible to any and all users. If you are experiencing difficulty and need assistance applying online, please call 1-866-SANOFI2 (1-866-726-6342) or click here US and Puerto Rico Residents Only Sanofi Inc. and its U.S. affiliates are Equal Opportunity employers committed to a culturally inclusive workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law. North America Applicants Only The salary range for this position is: $178,500.00 - $257,833.33 All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs, and additional benefits informati