Marketing Manager

Job description

JOB DESCRIPTION:RESPONSIBILITIES:Four Main Responsibilities:Job Weighting% - Main Responsibilities 30% - Consumer insight exploration and translate business objective into brand objective and communication/media strategy to sustain brand growth and achieve business objectives. 30% - Leading brand team and be responsible for the brand activation through planning and full implementation of marketing programs. 30% - Managing both domestic and CBEC product portfolio and maximizing knowledge of current and future category trend, competition, consumer needs and trends in order to sharpen the brand communication. 10% - Monitoring, supervising and improving the team performance and stimulating the team to come up with practical and actionable programs. Major Responsibilities/Activities:· Consumer insight exploration and translate business objective into brand objective and communication strategy. · Maximizing knowledge of current and future category trend, competition, consumer needs and trends in order to sharpen the brand communication. · Implementing and activating marketing programs of assigned products. · Leading brand team to develop effective communication toolkit. · Developing and implementing new product launch activities, including: marketing plan, launch package, advertising and promotion plan. · Responsible for advertising, campaign to build brand preference. · Finding, selecting and cooperating with excellent agencies and stimulating them to deliver high quality performance. · Holding the subordinates accountable for their tasks and coaching them towards action. REQUIREMENTS: Industry experiences: · Bachelor degree in Marketing or related major, healthy care industry is preferred Position experiences: · Knowledge of the latest Marketing trends, tools and methodologies. · A sound understanding of product portfolio management, solid in experience in new product launch and brand management. · At least  7-8 years of experience in a Marketing position · At least 3 years of management experience Language Skills： · Excellent command of English (min. CET level 6) and Mandarin (speaking, reading, writing) Computer Skills: · Able to utilize computer programs such as notes, excel and powerpoint to compile, build and consolidate data. Other Special requirement: · Proactive and prompt response to market & competition environment. · Passionate, creative and innovative way of thinking. · Clear business sense. The base pay for this position is N/AIn specific locations, the pay range may vary from the range posted. JOB FAMILY:Product Management DIVISION:ANI International Nutrition LOCATION:China > Shanghai : 388 W. Nanjing Road, Ciros Plaza ADDITIONAL LOCATIONS: WORK SHIFT:Standard TRAVEL:Not specified MEDICAL SURVEILLANCE:Not Applicable SIGNIFICANT WORK ACTIVITIES:Not Applicable