Director, Product Marketing, Marketing Cloud Portfolio Messaging

Job description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Marketing & Communications Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce. The Salesforce Marketing Cloud Product Marketing team shapes how customers understand our products, our portfolio, and the future of marketing. The Narrative & Platform team works across the portfolio to connect individual products and innovations into a clear, differentiated story and bring it to life across our most important customer and internal moments. We are looking for an exceptional product marketer and storyteller to own portfolio messaging for Salesforce Marketing Cloud and bring that story to life across major launches, customer-facing keynotes, and internal kickoffs. You will translate Marketing Cloud strategy and product innovation into clear, compelling stories across keynotes, executive presentations, customer content, and web. A significant part of the role is leading narrative development for flagship events such as Dreamforce, Connections, and World Tours, as well as internal kickoff events and our most important product launches. This is a strategic and hands-on role for someone equally comfortable developing a messaging framework, shaping a keynote storyline, writing an executive script, or refining the final slide. What You'll Actually Be Doing Lead Marketing Cloud portfolio messaging and storytelling. Develop a clear, differentiated story that connects our products, innovation, and customer value across executive and customer-facing content. Support keynote and executive storytelling. Shape narratives for Dreamforce, Connections, World Tours, executive engagements, and major internal kickoff events, including presentation structure, scripting, demo integration, and speaker preparation. Lead messaging for major product launches. Partner with product marketing and Product Management to connect priority innovations and announcements to the broader Marketing Cloud story and translate complex capabilities into clear customer value. Drive high-impact storytelling across channels. Bring the portfolio narrative to life across First Call Decks, Strategic Innovation Conversations, web, and other priority content while leading cross-functional work across Product, Events, Creative, Communications, Sales, and executive stakeholders. You're Our Person If... 8+ years of experience in product marketing, product strategy, or a related marketing role, ideally within enterprise technology or software. Demonstrated experience developing positioning, messaging, and narratives for complex products or portfolios, and creating executive-level presentations, keynote content, or other high-visibility customer-facing storytelling. Demonstrated experience leading complex, cross-functional projects and partnering with senior stakeholders. Ability to travel domestically and internationally as needed for major events and customer engagements, and to thrive in fast-moving environments where priorities can shift and timelines are often fixed. Even Better If... Experience marketing enterprise marketing technology, CRM, AI, customer data, or digital experience products. Experience developing keynote or mainstage content for large customer, industry, or company events. Experience supporting major product launches spanning multiple products, teams, or announcements. Experience developing messaging for executive marketing audiences, including CMOs and other senior business leaders. Unleash Your Potential When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world. Accommodations If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form. Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options. Posting Statement Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education. In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.