Field Marketing Manager, Research Solutions – US East Region

Job description

As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide. We are the people who give possibilities purpose BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. Job DescriptionThe Field Marketing Manager, Research Solutions – US East Region is responsible for generating and accelerating demand across priority territories, accounts, and research customer segments in the Eastern United States. The role owns the East Region field activation plan across priority territories and accounts for Research Solutions, spanning research instruments, reagents, software, and workflow offerings, in alignment with US regional portfolio strategies and commercial priorities. Reporting to the Senior Field Marketing Leader, this role partners closely with East Region Sales Leadership, Sales, Field Applications, Regional Product Marketing, Marketing Operations, and other commercial teams. The Field Marketing Manager converts go-to-market strategy into local programs, events, account-based marketing initiatives, and sales activation that create opportunities, advance pipeline, and strengthen customer engagement. The role also provides frontline customer, competitive, and market feedback to improve regional strategies and execution. Key Responsibilities Territory & Account Activation Planning Own the East Region field activation plan, priorities, and activation calendar in alignment with US Research Solutions marketing strategies and sales objectives. Partner with Sales Leadership and Regional Product Marketing to identify priority territories, customer segments, named accounts, applications, and whitespace opportunities. Translate approved go-to-market strategies, value propositions, and commercial priorities into targeted territory programs and account-level actions. Use account, territory, pipeline, and engagement insights to allocate field marketing resources and recommend adjustments to local plans. Demand Generation & Pipeline Acceleration Lead local activation that creates and advances opportunities across research customers, including academic, biopharma, biotechnology, government, and translational research segments. Partner with Regional Product Marketing and Marketing Operations on audience acquisition and campaign execution, ensuring programs are aligned with East Region sales priorities. Partner with Sales to drive timely follow-up of marketing-qualified leads, local opportunity creation, account engagement, and opportunity progression Monitor program performance, MQL conversion, and influenced pipeline to identify gaps and corrective actions. Activate approved promotions and commercial programs in the field; capture customer response and competitive reaction for Regional Product Marketing and Sales Leadership. Events, Launches & Account-Based Marketing Lead execution of East Region events, workshops, webinars, roadshows, and local launch activities, including sales coordination, lead capture, and post-event follow-up. Execute product-launch activation plans in priority territories and accounts using approved positioning, claims, content, and sales tools. Partner with Sales to execute account-based marketing programs for named accounts, applying approved portfolio plays, offers, and value propositions. Coordinate local channel or distributor programs where applicable and monitor execution effectiveness. Measure event and program outcomes, including engagement, opportunity creation, pipeline influence, and return on investment. Sales Enablement & Customer Engagement Enable Sales to apply approved messaging, playbooks, battlecards, launch tools, and content in customer and account engagements. Partner with Field Applications and Sales to support customer workshops, workflow discussions, demonstrations, and other priority field programs. Identify field enablement gaps, customer objections, and local content needs; provide structured feedback to Regional Product Marketing and Marketing Operations. Partner with Sales and Field Applications to engage local customers and selected KOLs in regional programs, events, reference activities, and peer-to-peer education. Use approved marketing content in field programs and ensure execution aligns with brand, quality, regulatory, and claims requirements. Market Intelligence & Cross-Functional Execution Capture frontline customer needs, adoption barriers, competitive activity, wins and losses, and territory-level whitespace. Translate account, opportunity, and territory insights into actionable input for business reviews, launch assessments, and regional planning. Coordinate closely across Sales, Field Applications, Regional Product Marketing, and Marketing Operations to maintain clear priorities, ownership, and follow-through. Qualifications Bachelor's degree in life sciences, marketing, business, or a related discipline. 5+ years of sales, field marketing, field applications, commercial marketing, product marketing, or related commercial experience in the life sciences industry. Experience partnering with Sales to execute territory, account, campaign, event, or launch programs that generate demand and support pipeline growth. Strong understanding of life sciences research customers, laboratory workflows, and commercial buying processes. Ability to interpret CRM, pipeline, account, campaign, and market data and translate insights into focused field actions. Excellent communication, project management, and cross-functional collaboration skills, with the ability to influence in a matrixed organization. Experience in flow cytometry, cell analysis, or related research technologies strongly preferred. Experience with account-based marketing, digital campaign execution, and business intelligence tools preferred. Frequent travel within the East Region is expected for customer engagement, territory coverage, events, and sales collaboration. Core Competencies Territory and account activation planning Demand generation and pipeline acceleration Event, launch, and account-based marketing execution Sales partnership and field enablement Customer engagement and KOL activation CRM, campaign, and performance analytics Competitive intelligence and field insight capture Cross-functional execution and influence without authority At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibi