Sr. Lifecycle Marketing Manager, LinkedIn Marketing Solutions

Job description

LinkedIn and 3rd parties use essential and non-essential cookies to provide, secure, analyze and improve our Services, and to show you relevant ads (including professional and job ads ) on and off LinkedIn. Learn more in our Cookie Policy . Select Accept to consent or Reject to decline non-essential cookies for this use. You can update your choices at any time in your settings . Skip to main content Sr. Lifecycle Marketing Manager, LinkedIn Marketing Solutions LinkedIn Sunnyvale, CA Sr. Lifecycle Marketing Manager, LinkedIn Marketing Solutions LinkedIn Sunnyvale, CA 22 hours ago 38 applicants See who LinkedIn has hired for this role Save Report this job LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun – where everyone can succeed. Join us to transform the way the world works. Job Description At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. This role may be remote or hybrid. At LinkedIn, hybrid roles are performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. Remote roles are performed from the designated home work location upon time of hire, and any changes to this home work location requires a review of remote status and approval. We are seeking qualified candidates for the role of Sr. Lifecycle Marketing Manager as part of our LinkedIn Ads Growth Marketing team. This team is focused on helping businesses understand and unlock the value of LinkedIn Ads. In this role, you’ll define and implement strategies to grow and retain existing LinkedIn Ads customers via targeted Marketing campaigns through multiple Marketing channels. Responsibilities: Define and implement world class education, engagement and retention campaigns for LinkedIn Ads customers, leveraging multiple digital channels Design trigger-based campaigns that provide the right insights and recommendations to LinkedIn Ads customers at the right times, all at scale Partner with Sales and Sales Operations teams to align Marketing campaigns and messaging with Sales outreach to existing customers, including developing shared metrics and outcomes Develop and implement campaign strategy (objective, audience, message, channel etc.), including defining targeting, building campaign assets, and working with LinkedIn’s Marketing Operations team to launch in one or more channels. Measure and optimize Lifecycle Marketing impact by defining the KPIs, setting goals, and analyzing performance, in alignment with Sales team’s objectives Communicate program strategy and ongoing performance to Marketing and Sales stakeholders Qualifications Basic Qualifications: 7+ years of experience in Lifecycle Marketing, Customer Engagement, or related roles 7+ years of experience building and managing Marketing campaigns delivered via digital channels including email and LinkedIn Ads 3+ years of experience partnering with Sales and Sales Operations team to develop shared motions, messaging and metrics BA/BS Degree or equivalent experience Preferred Qualifications: Prior experience in the Ad Tech industry, with a deep understanding of digital advertising platforms and customer engagement strategies Proven track record of building and managing customer lifecycle campaigns across scalable digital channels, including email and LinkedIn Ads Familiarity with trigger-based campaign design, including audience segmentation, behavioral targeting, and lifecycle automation Experience working in fast-paced, cross-functional environments, with a focus on experimentation and continuous optimization Passion for customer education and retention, with a creative mindset for delivering value at scale Demonstrated success in collaborating with Sales and Sales Operations to align messaging, develop shared goals, and drive customer retention Strong communication skills, with experience presenting strategy and performance insights to senior stakeholders across Marketing, Product, and Sales High level of business acumen, with the ability to interpret strategic objectives and recommend cross-functional solutions that span multiple teams Suggested Skills: Communication Business Acumen Cross Functional Collaboration Campaign Design & Operations Influence for Impact LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $125,000 to $195,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor. The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits. Additional Information Equal Opportunity Statement We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful. If you need a Reasonable Accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us and describe the specific Accommodation requested for a disability-related limitation. 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However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information. San Francisco Fair Chance Ordinance ​ Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records. Pay Transparency Policy Statement ​ As a fed