Senior Director, Downstream Marketing - Hugo Product Management & US Region Marketing

Job description

We anticipate the application window for this opening will close on - 4 Nov 2026 Careers that change lives start here. Medtronic is a global leader in healthcare technology with a Mission to alleviate pain, restore health, and extend life. Our 95,000 employees work across more than 150 countries to put patients first — developing innovative medical technologies that improve the lives of 72+ million patients each year. Your unique talents will help shape the future of healthcare while building a career grounded in purpose, growth, and impact. A Day in the LifeOur Medtronic Surgical team is working to bring the benefits of minimally invasive surgery (MIS) to more people and places through a portfolio of robotic & digital solutions. Together, we are working to broaden options and expand access globally for hospitals, surgeons, & patients. At Medtronic, we bring bold ideas forward with speed and decisiveness to put patients first in everything we do. In-person exchanges are invaluable to our work. We’re working a minimum of 4 days a week onsite as part of our commitment to fostering a culture of professional growth and cross-functional collaboration as we work together to engineer the extraordinary.  ​ ​ Help shape the future of surgery! Join Medtronic’s global marketing team for robotic-assisted surgery and bring bold ideas to a rapidly growing, high-tech field where innovation has the power to change lives. Backed by Medtronic’s deep surgical expertise and extensive portfolio spanning open, laparoscopic, robotic, and digital surgery, you’ll help connect breakthrough technology with the needs of surgeons, health systems, and patients around the world. At the intersection of advanced robotics, precision instrumentation, intelligent software, and connected digital solutions, you’ll turn customer insights into compelling strategies, build markets, and accelerate adoption of the next generation of surgical care. Bring your curiosity, entrepreneurial spirit, and passion for impact—and build an extraordinary career helping expand access to minimally invasive surgery worldwide. The Senior Director, Downstream Marketing leads global product management for the Hugo robotic-assisted surgery system manufactured by Medtronic and directs the U.S. Region Marketing team responsible for Hugo. Establishes global Hugo product strategy and lifecycle priorities, translating customer, clinical, competitive, and business insights from markets worldwide into product requirements, positioning, launch plans, and lifecycle decisions. Partners with regional marketing teams to align global product priorities and resources with regional commercial needs. In the United States, leads Hugo marketing execution and sales support, including product launches, congress strategy, customer engagement, market development, sales enablement, and creation of sales collateral and other marketing content. Key ResponsibilitiesResponsibilities may include the following and other duties may be assigned. Directs the development of global market requirements, positioning, value propositions, messaging, and downstream product strategy for the Hugo system. Leads global Hugo product management across the product lifecycle, including worldwide customer and market research, competitive analysis, segmentation, portfolio and lifecycle planning, product launches, and identification of product or commercial opportunities. Represents customer and market needs from regions worldwide in global product planning and works closely with product development, engineering, operations, clinical, regulatory, quality, service, sales, and other partners on Hugo product plans, specifications, launch readiness, and lifecycle priorities. Partners with regional marketing teams and the RLM market development leader to incorporate regional insights into global Hugo product strategy and align global launch priorities, product messaging, and commercial resources with regional needs. Directs the U.S. Region Marketing team and sets priorities, plans, and measures for Hugo marketing and market development, aligning execution with business objectives and relevant global strategy. Leads U.S. launch planning and execution for Hugo, coordinating cross-functional readiness, positioning and messaging, field and customer engagement, and post-launch evaluation. Sets Hugo congress strategy for the United States, including priorities, objectives, planning, cross-functional coordination, customer engagement, and assessment of outcomes. Directs U.S. customer engagement and market development initiatives that build awareness, support appropriate adoption, address unmet needs, and strengthen relationships with clinicians, health systems, key opinion leaders, professional societies, and other relevant stakeholders. Provides strategic marketing and sales support to the U.S. sales organization, translating global Hugo product strategy into U.S. field priorities, launch resources, sales enablement, and customer-facing programs; gathers field feedback and uses it to inform global product plans and U.S. marketing execution. Oversees creation and maintenance of Hugo sales collateral and other marketing content for the U.S. commercial organization, ensuring materials support field needs, align with global product strategy and approved positioning and evidence, and are coordinated through applicable review processes. Partners with communications, digital, medical, clinical, regulatory, legal, market access, and other functions to develop and execute integrated, compliant U.S. marketing programs and customer engagement. Uses customer, market, competitive, and commercial performance data from markets worldwide to identify growth opportunities and refine global Hugo product strategy; evaluates U.S. marketing and sales-support programs to improve execution. Establishes objectives and performance measures for global Hugo product management and U.S. Region Marketing and sales support; manages budgets, resources, milestones, and priorities across these responsibilities. Leads, coaches, and develops team members responsible for global Hugo product management and U.S. Region Marketing, as well as matrixed partners, setting clear goals and accountability and fostering inclusion, collaboration, and talent development. Global travel approximately 40% Required Qualifications Bachelor’s degree with at least 15 years (13+ with a graduate degree) of relevant experience in downstream marketing, market development or similar with experience in the medical device space and 10+ years of people, program or project management experience. Preferred Qualifications Bachelor’s Degree in Marketing, Business, R&D or similar, MBA preferred 5+ Years of Director / Senior Director level experience Track record of driving results in downstream marketing capacities Demonstrated achievement of business goals Demonstrated ability to learn technical information and apply technical concepts Demonstrated ability to lead and work effectively in a matrix organization High level of financial acumen, forecasting and budget management Demonstrated experience in strategic planning Strong understanding of surgical robotics and product performance Strong analytical skills to analyze and complete financial/profitability analysis, project sales forecasts, and quantitative market segmentation models Highly effective verbal communication skills Demonstrated ability to effectively coach and lead others For Baccalaureate degrees earned outside of the United States, a degree that satisfies the requirements of 8 C.F.R. § 214.2(h)(4)(iii)(A) is required. Physical Job Requirements The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position. The physical demands described within the Resp