Senior Field Marketing Manager - DACH

Job description

Who we are At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to  hundreds of thousands of businesses  and empower millions of developers worldwide to craft personalized customer experiences. Our dedication to remote-first work , and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands. . Hiring and how we work We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions! Also, while we are a remote-first company, you may be asked to report in person on an ad-hoc basis for team gatherings, functional off-sites or customer meetings. . See yourself at Twilio Join the team as Twilio's next Senior Field Marketing Manager – DACH. About the job This position is needed to lead and execute the regional field marketing and event strategy across Germany, Austria, and Switzerland (DACH), accelerating pipeline conversion and driving measurable revenue growth across key target enterprise accounts. As Senior Field Marketing Manager, you will serve as the field marketing engine for Twilio’s DACH region. Working in lockstep with DACH Sales Leadership, you will design and deliver targeted 1st-party events, executive roundtables, technical workshops, and partner co-marketing activations. You will engage key decision-makers, open doors in strategic accounts, and accelerate deal velocity across core product lines, including WhatsApp for Business, Voice AI, and Conversations. Responsibilities In this role, you'll: • Partner closely with DACH First-Line Managers (FLMs) and Account Executives to align event programs directly with regional revenue targets and priority accounts across Strategic and New Business segments. • Design hyper-focused event experiences (e.g., C-level roundtables, founder dinners, technical deep-dive workshops, and roadshows) built to solve specific DACH enterprise pain points. • Lead end-to-end strategy, content localization, speaker sourcing, venue management, and execution for proprietary Twilio regional events across key DACH tech hubs (e.g., Munich, Berlin, Zurich, Frankfurt). • Own regional presence at strategic industry conferences and hyper-scaler co-marketing events (AWS, Meta, Google) in partnership with the Partner Marketing Manager. • Ensure every event touchpoint—from invitation copy and agenda design to post-event executive follow-up—is tailored to the nuances of DACH business culture and regional compliance/legal standards. • Establish strict lead and attendee follow-up SLAs with regional SDR and AE teams to convert event engagement into qualified pipeline and active deal velocity. • Develop targeted post-event content and micro-campaigns to enable Account Executives to maintain momentum with enterprise account teams. • Measure and report on event success through commercial metrics: target account penetration rate, pipeline created/influenced, deal velocity, and closed-won revenue. • Manage the apportioned regional field marketing budget and local vendor relationships to ensure optimal ROI and flawless execution. <p&