Senior Manager, HCP Marketing, US Congress Lead

Job description

Overview The Senior Manager, HCP Marketing, US Congress Lead will lead strategy and execution of Alnylam’s commercial presence at US congresses. This individual will lead the development of innovative and high-impact initiatives that support brand goals, close educational gaps, and elevate AMVUTTRA’s presence across key stakeholder groups. This role requires a collaborative, strategic marketer who can translate brand priorities into effective congress plans, align cross-functional partners, and support high-quality HCP education initiatives. Reporting to the Director of HCP Marketing, the Senior Manager will manage the planning and execution of Alnylam’s commercial presence at US medical congresses and related content development. This role will collaborate cross-functionally with Marketing, Medical, Legal, Compliance, field teams, and agency partners to ensure congress tactics are accurate, compliant, and aligned with brand strategy. This position is based in Cambridge, MA, with travel up to 40% for congresses and internal planning meetings. Key Responsibilities • Congress & Educational Presence: Define and execute congress education strategy, including symposia, product theaters, booth content, and congress sponsorships; ensure compliant development of all promotional materials. • Congress Execution: Provide on-site support and leadership during national and key regional congresses. Lead and oversee congress booth staff for scheduling, training, and certification. Organize post-event readouts to cross-functional leadership. • Congress Evaluation & Selection: Optimize AMVUTTRA’s congress sponsorship and attendance. Work with field colleagues to identify new congresses for the team to sponsor / attend and to re-evaluate spend across congresses from year to year. • Medical Associations: Support relationships with medical associations leadership to represent Alnylam and identify opportunities to collaborate on education for association members. • Field Team Content & Engagement: Develop and execute KOL-led education and training sessions for field teams to support internal clinical expertise and reinforce key messaging. • Cross-Functional Collaboration: Partner with Medical, Legal, Compliance, Marketing, and field teams to ensure all educational initiatives meet regulatory standards and strategic objectives. • Performance Tracking & Optimization: Establish metrics to evaluate effectiveness of congress attendance and activations; continuously refine strategy based on insights and performance data. • Budget, Vendor & Agency Management: Oversee external partners supporting content development, logistics, and execution across educational initiatives. • Therapeutic Area Expertise: Maintain deep understanding of disease area, HCP learning needs, and evolving industry best practices to inform education strategy. Qualifications • Bachelor’s degree required; advanced degree in business, life sciences, marketing, or a related field • 5+ years of relevant experience in pharmaceutical or biotech marketing, healthcare consulting, or healthcare agency work; experience with HCP marketing, medical congresses, or medical education preferred. • Demonstrated project management skills, including the ability to manage multiple workstreams, timelines, budgets, and partners in a dynamic, fast-paced environment. • Strong written and verbal communication skills, attention to detail, and ability to collaborate effectively with cross-functional teams and external partners. • Working knowledge of promotional review processes and compliance requirements in a highly regulated environment; prior congress planning or on-site execution experience strongly preferred. #LI-EW1 #LI-Hybrid The pay range below reflects the full-time ba