Marketing Manager, Obesity & Related Conditions

Job description

Career CategoryMarketingJob DescriptionJoin Amgen’s Mission of Serving PatientsAt Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do. Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. Amgen is advancing a broad and deep pipeline and portfolio of medicines to treat heart disease, obesity and obesity-related conditions, rare diseases, inflammatory conditions and cancer.  As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives. Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career. [Marketing Manager, Obesity & Related Conditions] What you will doPosition SummaryThis is an opportunity to lead marketing for a strategically important future obesity portfolio at a dynamic time in healthcare. We are looking for an experienced marketing leader who combines strong strategic thinking, leadership and execution with a patient-centric mindset, out-of-box thinking and bold ambition. The role will build a deep understanding of the Korean obesity treatment landscape, patient journey, HCP ecosystem, access environment including private pay model and competitive dynamics while translating Global and JAPAC direction into clear local strategic choices and executable plans. The Marketing Manager will lead the obesity marketing team and the cross-functional launch readiness team and partner closely with Medical, Value & Access, Regulatory, Finance, Corporate Affairs and other internal stakeholders. Key Responsibilities:Lead the Korea Obesity cross-functional brand team to deliver the strongest possible pre-launch and launch outcomes for patients and the business. Develop Korea-specific launch strategies aligned with Global and JAPAC direction, reflecting local disease landscape, patient journey, clinical practice, access environment, policy considerations and competitive dynamics. Develop annual Affiliate Brand Plans, including strategic imperatives, priority customer and consumer segments, positioning, KPIs, tactical roadmaps and marketing funding allocation; contributes robust assumptions to long-range planning. Manage annual budgeting and quarterly reforecasting for the portfolio; Manages approved marketing OPEX budgets to ensure appropriate allocation of resources and ensures execution of spend meets plan and financial/compliance controls. Generate and apply actionable customer, patient and market insights through primary research, field feedback, data analysis and expert engagement, ensuring insights lead to clear strategic choices and prioritized actions. Explore and define the local Go-to-Market model under the supervision of senior leadership team, including target customer segments, priority channels, field enablement needs, digital and omnichannel opportunities, and appropriate patient support or disease education approaches. Participate in relevant JAPAC and Global Brand Working Group discussions as appropriate, providing Korea market insights and sharing local learnings, innovations and best practices to support alignment with regional and global direction Collaborate to actively support the development and execution of market access strategies including private-pay model and market-shaping strategies through strong internal and external stakeholder collaboration, while supporting responsible treatment education and appropriate patient identification. Plan & execute approved disease awareness and external stakeholder engagement initiatives within applicable laws, regulations and Amgen policies, with a focus on improving the treatment landscape and patient outcomes. Build and lead a high-performing marketing team by attracting, developing and retaining talent, providing regular coaching and feedback, managing talent and MAP processes, supporting career development, addressing performance and role modelling Amgen’s Values and Leadership Attributes. Work closely with sales to translate strategy into clear field priorities, messages, customer engagement plans and launch execution requirements as the field model is developed. Demonstrate Amgen Values and Leadership Attributes by taking ownership, working cross-functionally, making evidence-based decisions and leading through ambiguity and change. Ensure all marketing activities, materials and stakeholder engagements comply with Amgen internal SOPs, Healthcare Compliance requirements, local laws and regulations. What we expect of youRequired qualifications and experience:8+ years of pharmaceutical marketing experience, with demonstrated ownership of brand strategy, tactical planning and cross-functional execution in South Korea. 2+ years of experience leading and developing a high-performing marketing team, or equivalent people-leadership scope. Demonstrated ability to navigate complexity, make tough strategic choices and rally a cross-functional team in a highly matrixed organization. Strong strategic and analytical marketing capability, including portfolio / brand planning, launch planning, segmentation, positioning, long-range assumptions, KPI design and performance optimization. Strong commercial and financial acumen, including marketing budget management, reforecasting and evidence-based investment decisions. Experience engaging effectively with senior leadership and regional / global teams Excellent leadership and influence skills, with a collaborative, team-oriented style and the ability to mobilize others without direct authority. Bachelor's degree in pharmacy, life sciences, business, marketing or a related field. MBA or other advanced degree is a plus. Preferred qualifications and experience:Experience in obesity, metabolic disease or related conditions, primary care or another high-volume therapeutic area. Experience in consumer healthcare and/or consumer, CRM, digital, omnichannel or direct-to-consumer marketing. Experience with market shaping, patient activation, private-market / self-pay models, reimbursement-linked marketing or new go-to-market approaches. Demonstrated experience coaching marketers, building strategic thinking depth and leading performance / development conversations. Strong knowledge of the Korean healthcare environment and associated reimbursement and regulatory requirements. Key Competencies:Inspires teams through vision and purpose Applies a whole company mindset Builds strong brand and portfolio foundations Makes strategic, insight-led choices Drives marketing innovation and omnichannel excellence Consumer- and patient-centric marketing leadership Stakeholder engagement and collaboration Drives accountability and execution excellence Manages complexity and ambiguity Leads through change and develops talent Compliance mindset What you can expect of usAs we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, we’ll support your journey every step of the way.In addition to the base salary, Amgen offers competitive and comprehensive Total Rewards Plans that are aligned with local industry standards. Apply now and make a lasting impact with the Amgen team.careers.amgen.com As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of ethical, committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. Together, we compete in the fight against serious disease.Amge