Senior Director, Content and Audience Strategy

Job description

Career CategoryMarketingJob DescriptionLiveWhat you will doLet’s do this. Let’s change the world. Amgen is seeking a Senior Director, Content and Audience Strategy to define and lead enterprise content and audience strategy across commercial and stakeholder engagement channels. This leader will translate complex business needs and transformation initiatives into scalable, personalized, and governance-compliant content solutions. The Senior Director will build and lead a high-performing content and audience strategy function, bringing together content strategy, audience analytics, production, taxonomy, metadata, governance, and stakeholder management. The role will partner with business and portfolio leads, digital product managers, and transformation stakeholders to turn business use cases into audience-driven content strategies and coordinated, multi-channel roadmaps. This leader will establish the standards, operating models, and governance frameworks needed to connect audience needs with content production capabilities, channel requirements, brand messaging, regulatory expectations, and measurable business outcomes. The role will also oversee content production strategy and external partner relationships, while guiding the integration and adoption of taxonomy, metadata, content management, and audience intelligence capabilities across the enterprise. The Senior Director will represent content and audience strategy in executive forums and transformation governance, creating clear decision materials, surfacing dependencies and risks, and helping teams sustain momentum through complex, multi-year change. Key ResponsibilitiesContent and Audience Strategy Lead a high-performing content and audience strategy function with strong capabilities in content strategy, audience analytics, and stakeholder management. Structure, hire, develop, and performance-manage the content and audience strategy team. Partner with business leads, portfolio leads, digital product managers, and transformation stakeholders to translate business use cases into audience-driven content strategies and multi-channel content roadmaps. Develop an integrated content architecture that connects audience needs, production and channel capabilities, brand messaging, regulatory requirements, and measurable business outcomes. Assess content operational maturity, production complexity, technology readiness, governance requirements, and transformation dependencies for content-driven initiatives. Set enterprise standards for audience segmentation, content strategy, and content governance. Content Production Leadership and Oversight Define production strategies and roadmaps aligned with content priorities and audience engagement plans. Establish reusable content standards, governance frameworks, and quality assurance processes that support brand consistency, regulatory compliance, and efficient medical and legal review. Partner with creative, marketing operations, medical, legal, compliance, privacy, brand, and digital teams to ensure content is brand-aligned, compliant, and production-ready. Oversee channel-specific content production requirements and templates for HCP, patient, customer, and internal stakeholder audiences. Manage relationships with external creative agencies, translation services, production vendors, and platform partners; establish service levels, quality standards, and cost benchmarks. Taxonomy and Metadata Leadership and Oversight Define the strategic direction for enterprise taxonomy frameworks that classify content, audiences, channels, and business domains in alignment with commercial strategy and transformation initiatives. Provide guidance on metadata standards and governance requirements, and oversee their implementation and maintenance across content systems. Guide the integration of taxonomy and metadata into content management systems, customer data platforms, and marketing automation tools, working with technology partners as needed. Monitor taxonomy and metadata quality through regular reviews and reporting, identify improvement opportunities, and hold the team accountable for continuous improvement. Lead and develop the taxonomy and metadata management team, ensuring it has the skills, tools, authority, and support to maintain enterprise standards and respond to evolving business needs. Transformation Adoption and Governance Drive enterprise adoption of content platforms, content management systems, taxonomy and metadata standards, and audience intelligence tools by communicating their value and setting clear expectations. Own and maintain the portfolio transformation roadmap, including dependencies, milestones, risks, and budget tracking. Represent content and audience strategy in governance forums with business leads, portfolio leads, digital product managers, and transformation stakeholders; surface decisions, escalate blockers, and document progress. Manage cross-pillar interdependencies and help teams anticipate upcoming needs and risks. Build and execute communication strategies that support enablement across groups, including role clarity, onboarding, and workflow integration. Coordinate with key partners to support delivery accountability and value realization. Track and report on planned milestones, and maintain the future-state strategic vision, milestones, workforce strategy inputs, and investment projections. Executive Communication Represent content strategy in executive forums, portfolio reviews, and transformation governance discussions. Guide the transformation narrative to sustain organizational momentum and leadership confidence. Create executive-ready decision materials that clearly communicate strategic options and business impact. Lead stakeholder readiness planning across business, technology, and measurement groups to support adoption of new ways of working. WinWhat we expect of youWe are all different, yet we all use our unique contributions to serve patients. The leader we seek is an experienced, audience-centric strategist who can connect content, data, technology, and business transformation. They bring the judgment to set enterprise direction, the ability to build and develop strong teams, and the influence to align senior stakeholders across a complex, matrixed organization. Basic QualificationsDoctorate degree and 5 years of experience in marketing technology, digital transformation, or enterprise program management; OR Master’s degree and 8 years of experience in marketing technology, digital transformation, or enterprise program management; OR Bachelor’s degree and 10 years of experience in marketing technology, digital transformation, or enterprise program management; OR Associate’s degree and 14 years of experience in marketing technology, digital transformation, or enterprise program management; OR High school diploma / GED and 16 years of experience in marketing technology, digital transformation, or enterprise program management. Preferred Qualifications12 or more years of progressive experience in marketing technology, digital transformation, or enterprise program management, including at least five years at the Senior Director level or above. Proven track record leading large-scale transformations within complex, matrixed organizations. Deep experience in organizational adoption for technology-driven transformations, including executive communications and stakeholder readiness. Demonstrated ability to translate business strategy into technology requirements, and technology considerations into business recommendations. Strong command of data strategy, taxonomy, metadata governance, and enterprise data management principles. Experience decomposing complex, cross-functional marketing initiatives into clear workstreams, content roadmaps, and operating models. Healthcare, biotech, or pharmaceutical industry experience, with an understanding of medical, legal, and regulatory review processes and HCP and patient engagement re