Group Product Manager - CNS

Job description

JOB DESCRIPTION:JOB DESCRIPTION JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES: • Independently handle brand management responsibility for allocated brands. Brand portfolio to include strategically important brands of the Division • Achieve top-line, market share and bottom-line targets for the brands assigned • Work effectively with creative agencies as partners, to develop differentiated and impactful brand campaigns • Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force • Analyze market conditions and forecast sales on a regular basis • Monitor ROI on brand strategies • Monitor competitor activities • Conduct research as per the brand need (analyze customer behavior, perception-attribute mapping, etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for new opportunities. • Develop and implement Annual Operating Plan for brand portfolio • Undertake fieldwork to capture insights • Effectively collaborate with sales team and cross functional stakeholders for buy-in of strategies to internal customers and ensure strong implementation of designed strategies • Actively drive engagement with sales team - conduct CSM and other sales meetings to drive excitement • Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force • Effectively coordinate with other functional areas within organization e.g. Medical, Training, Promo team, Supply Chain, Finance etc. • Lead Divisional initiatives which are of significant impact to the business / organization • Buddy to new brand managers in the team • Mentor/Guide to management trainees in the team JOB SPECIFICATIONS: Skill, Education, Experience Education: • Graduate in Science / Pharmacy • MBA/PGDBA in Sales and Marketing from top B school (tier 1 at least) Experience: • Pharmaceutical brand management experience of at least 5 years (preferably in MNC) as Brand manager/ Sr Brand Manager • Additional exposure of sales preferred • Exposure to managing Key Accounts / dealing with Key Opinion Leaders • Experience in managing new launches Skills: • Excellent Communication Skills • Functional & Technical Knowledge on therapy areas owned and other therapies in the division • Demonstrates creativity, innovation and drive for results • Ability to influence, lead and work with cross functional teams • Analytical skills and Good Financial Acumen • Strategic thinking, Problem solving and decision making skills • Planning and organizing skills for short term and long term. • Time management and multi-tasking skills The base pay for this position is N/AIn specific locations, the pay range may vary from the range posted. JOB FAMILY:Product Management DIVISION:EPD Established Pharma LOCATION:India > Mumbai : BKC Building ADDITIONAL LOCATIONS: WORK SHIFT:Standard TRAVEL:Yes, 25 % of the Time MEDICAL SURVEILLANCE:No SIGNIFICANT WORK ACTIVITIES:Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)