Manager, Shopper Marketing

Job description

Your Job Georgia-Pacific Consumer Business is seeking a Manager, Shopper Marketing (Walmart & Sam’s Club) to join the Integrated Media team. This role will develop and execute retailer-specific shopper marketing plans across Dixie®, Vanity Fair®, Brawny®, Sparkle®, Angel Soft®, and Quilted Northern®. The Manager will report to the Sr. Manager, Shopper Marketing (Walmart & Sam’s Club) and partner cross-functionally with Sales, Brand, Integrated Media, Ecommerce, Analytics, and agency to drive business results. What You Will Do Sam’s Club and Walmart Shopper Marketing Strategy & Planning Develop annual plans and priorities for Sam’s Club and support activation for Walmart. Translate integrated media strategies into actionable retailer-specific activation plans. Identify opportunities to improve shopper engagement, conversion, and category growth. Execute shopper plans for innovation, assortment changes and key customer initiatives. Retail Media & Activation Manage end-to-end execution of shopper marketing campaigns across retail search, onsite/offsite media, connected TV, promotions, and key retailer events. Coordinate execution across retail media partners, agencies, vendors, and internal stakeholders. Manage and optimize campaigns against established objectives, budgets, timelines, and KPIs. Identify and support testing of new audiences, ad formats, and retail media capabilities. Measurement, Reporting & Optimization Manage campaign measurement and reporting against established KPIs and business objectives. Consolidate retail media, ecommerce, and sales data to evaluate activation effectiveness. Develop experimentation plans leading into ongoing optimizations. Apply campaign learnings to improve future activation and investment decisions. Retail Partnerships & Cross-Functional Integration Manage working relationships with retail media partners, agencies, and internal stakeholders. Support Sr. Manager in Walmart and Sam’s Club planning and alignment discussions. Collaborate across Sales, Brand, Integrated Media, Ecommerce, Analytics, and agency teams Support integration of national and retail media programs to maximize business impact. Financial Stewardship & Investment Management Manage campaign-level budgets ensuring spend aligns with approved plans and priorities. Identify budget risks, efficiencies, and opportunities based on campaign performance. Develop business cases for incremental shopper marketing investments. Partner with the Sr. Manager, PEP, and Finance on investment tracking and reporting. Knowledge & Skills Needed Shopper Marketing: Strong understanding of retail media, ecommerce activation, and the evolving retail media landscape. Sam’s Club MAP and Walmart Connect knowledge preferred. Business Acumen: Ability to connect customer objectives, brand priorities, shopper insights, and investment decisions to business results. Analytical Skills: Ability to interpret retail media, ecommerce, and sales performance and translate data into actionable recommendations. Execution & Collaboration: Strong project management skills with the ability to coordinate multiple initiatives and influence across internal and external partners. Communication: Strong written, verbal, and presentation skills with the ability to clearly communicate plans, insights, and recommendations. Who You Are (Basic Qualifications) Bachelor’s Degree or higher. 4+ years of experience in shopper marketing, retail media, ecommerce marketing, digital media, customer marketing, brand management, marketing analytics, or related CPG marketing roles. Experience managing or supporting cross-functional initiatives. Demonstrated ability to manage multiple projects and stakeholders in a fast-paced environment. What Will Put You Ahead Direct experience working with Walmart and/or Sam’s Club and their retail media capabilities. Experience managing retail media or shopper marketing programs within a CPG organization. Knowledge of media measurement, attribution, and performance analytics. Experience managing customer marketing budgets and supporting annual planning. Demonstrated success driving results through retailer-specific activation and cross-functional collaboration. At Koch companies, we are entrepreneurs. This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions. Any compensation range provided for a role is an estimate determined by available market data. The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location. If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy. Hiring Philosophy All Koch companies value diversity of thought, perspectives, aptitudes, experiences, and backgrounds. We are Military Ready and Second Chance employers. Learn more about our hiring philosophy here . Who We Are As a Koch company and a leading manufacturer of bath tissue, paper towels, paper-based packaging, cellulose, specialty fibers, building products and much more, Georgia-Pacific works to meet evolving needs of customers worldwide with quality products. In addition to the products we make, we operate one of the largest recycling businesses. Our more than 30,000 employees in over 150 locations are empowered to innovate every day –to make everyday products even better. At Koch, employees are empowered to do what they do best to make life better. Learn how our business philosophy helps employees unleash their potential while creating value for themselves and the company. Our Benefits Our goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength - focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes - medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter. Additionally, everyone has individual work and personal needs. We seek to enable the best work environment that helps you and the business work together to produce superior results. Equal Opportunities Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify. Please click here for additional information. (For Illinois E-Verify information click here , aquí , or tu ). #LI-BDS Apply now Share Email Facebook X LinkedIn