Bengaluru Assistant Marketing Manager AI‑Native Business & Platforms Unit IND 560035

Job description

Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leading technology services and consulting company focused on building innovative solutions that address clients’ most complex digital transformation needs. Leveraging our holistic portfolio of capabilities in consulting, design, engineering, and operations, we help clients realize their boldest ambitions and build future-ready, sustainable businesses. With over 230,000 employees and business partners across 65 countries, we deliver on the promise of helping our customers, colleagues, and communities thrive in an ever-changing world. For additional information, visit us at www.wipro.com. Job Description About AI ‑ Native Business & Platforms Unit: Launched as a dedicated AI-Native Business & Platforms Unit to complement its services business and strengthen Wipro’s position in a “services as software” world, placing it at the forefront of innovation while delivering Consulting-led, AI-powered transformation for clients. Wipro’s strategic pivot with the AI-Native Business & Platforms Unit positions it for scalable growth, sharper competitiveness, and stronger Consulting-led, AI-driven client outcomes, building a solid foundation for sustained growth and innovation. J͏ob Summary: We are seeking a proactive and action-oriented professional who can ideate and drive integrated marketing programs and initiatives independently from concept to execution. This is an individual contributor role that is expected to work closely with the Chief Marketing Officer, AI‑Native Business and Platforms Unit and translate the unit's marketing strategy into high‑quality content, campaigns, and sales enablement that build brand credibility, influence pipeline and accelerate the adoption of Wipro's AI-native offerings. They will also have to work with business leaders, and stakeholders across service lines, accounts, strategic markets and functions, to enable outcomes, contribute to team objectives and business growth. Roles & Responsibilities: Plan and drive integrated marketing programs and initiatives independently from concept to execution, across digital, content, social, email, web, and event channels. Develop and manage marketing content including campaign assets, presentations, blogs, case studies, emails, and social media content, that bring the Unit’s narrative and go‑to‑market (GTM) priorities to market. Partner with stakeholders from service lines, accounts, strategic markets and functions to understand their priorities and translate them into impactful marketing programs and credible, grounded messaging that addresses client outcomes. Coordinate virtual and in-person events, webinars, roundtables, and customer engagement activities. Manage project plans, campaign trackers, timelines, and stakeholder communications to ensure timely execution. Monitor campaign performance, analyze results, generate insights, and recommend optimizations to improve outcomes. Leverage AI-enabled tools to enhance content creation, research, reporting, and marketing productivity. Collaborate with internal teams, agencies, partners, and vendors to support program delivery . Contribute to marketing innovation by identifying opportunities to improve processes, increase efficiency, and scale best practices. Experience & Skillset required: Strong communication, content development, and storytelling capabilities. Demonstrated ability in developing, publishing and managing B2B content for web and social media. Experience with marketing enterprise platforms, AI/data products, SaaS, and/or IT services; exposure to agentic or generative AI, preferred. Knowledge of digital marketing channels, marketing automation, and campaign execution. Ability to independently manage multiple projects and priorities. Demonstrated experience in campaign management, demand generation, digital marketing, event marketing, and/or account-based marketing, preferred. Strong stakeholder management and collaboration skills. Demonstrated experience in managing agencies, and senior stakeholders in a matrix organization. Analytical mindset with the ability to interpret marketing performance data and generate actionable insights. Practical fluency with generative AI tools for research, content creation, productivity, and reporting, is desirable. High-energy, self-driven professional with a learning mindset and strong attention to detail. MBA or a Master’s degree in Marketing/ Communications/ Journalism/ English, or a related field. 3–7 years of B2B technology marketing experience. Strong understanding of enterprise platforms, AI‑driven products, and modern B2B go‑to‑market models, is preferred. ͏ [[custJD]] Reinvent your world. We are building a modern Wipro. We are an end-to-end digital transformation partner with the boldest ambitions. To realize them, we need people inspired by reinvention. Of yourself, your career, and your skills. We want to see the constant evolution of our business and our industry. It has always been in our DNA - as the world around us changes, so do we. Join a business powered by purpose and a place that empowers you to design your own reinvention. Come to Wipro. Realize your ambitions. Applications from people with disabilities are explicitly welcome. Apply Now Start applying with LinkedIn Please wait... Information at a Glance Get Job Alerts Receive notifications when we have open roles and get other relevant career news ">Register > Join Us Explore open roles that match your interests and skills ">Search Jobs > If you encounter any suspicious mail, advertisements, or persons who offer jobs at Wipro, please email us at helpdesk.recruitment@wipro.com . Do not email your resume to this ID as it is not monitored for resumes and career applications. Any complaints or concerns regarding unethical/unfair hiring practices should be directed to our Ombuds Group at ombuds.person@wipro.com . We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, caste, creed, religion, gender, marital status, age, ethnic and national origin, gender identity, gender expression, sexual orientation, political orientation, disability status, protected veteran status, or any other characteristic protected by law. Wipro is committed to creating an accessible, supportive, and inclusive workplace. Reasonable accommodation will be provided to all applicants including persons with disabilities, throughout the recruitment and selection process. Accommodations must be communicated in advance of the application, where possible, and will be reviewed on an individual basis. Wipro provides equal opportunities to all and values diversity. Wipro.com Explore All Jobs Privacy policy Terms of use Fraud Awareness Wipro Locations Cookie Consent Manager Opens in a new tab. Opens in a new tab. Opens in a new tab. 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