GN-I&E- Comms and Media

Job description

Explore an Exciting Career at Accenture Are you an outcome-oriented problem solver interested in helping leading media, entertainment, sports, and gaming organizations navigate complex business and technology change? At Accenture Strategy & Consulting, you'll help shape industry-defining strategies, influence decisions for market leaders, and create lasting impact for clients, while building deep expertise solving some of the most complex and exciting challenges in media today. Practice: Media Industry with Communications & Media (C&M), S&C Global Network (GN) Areas of Work:, Media Supply Chain (Cloud & AI), Core Broadcast Technology & Operations, Distribution Strategy , Audience Data analytics, Rights & Royalty Management & Monetization, Platform and Revenue Diversification, Events & Experiential Media (including Sports & Gaming), Commerce Media & D2C Monetization Level: Manager Location: Gurgaon, Mumbai & Bangalore The Practice & Role: Accenture Strategy & Consulting's Media Practice focuses on solving our clients' most strategic business challenges. We help organisations develop strategies at the intersection of business and technology, unlock growth opportunities, create new business models, and design future-ready operating models that deliver measurable value. As a Manager within our Media Practice, you will combine media industry expertise with strong consulting capabilities to address complex challenges across traditional and emerging media ecosystems. You will apply strategic thinking, analytical rigour, and creative problem-solving to deliver transformative outcomes for some of the world's leading media organisations. Skills Required & Expected Responsibilities: Work with leading broadcasters, streaming platforms, sports organisations, gaming companies, and media businesses to address strategic priorities across cloud-based media supply chains, agentic AI, rights and royalty management, broadcast modernisation, sports and gaming convergence, and direct-to-consumer growth. We are particularly interested in candidates who can help clients harness cloud, data, generative AI, and agentic AI to transform operations, enhance workforce productivity, unlock new revenue opportunities, and deliver more personalised audience experiences. We are seeking professionals with expertise in one or more of the following domains to support the diverse needs of our global media clients. Industry- specific skills Media Supply Chain (Cloud, Agentic AI)Understanding of how media companies design and operate cloud-based content supply chains including content ingest, transcoding, media asset management, metadata enrichment, quality control, packaging, and multi-platform distribution Drive end-to-end transformation of media supply chain processes to improve speed, scalability and operational efficiency. Identify opportunities to apply cloud, automation and AI across content ingestion, production, distribution and archiving workflows. Design future-ready media operating models and technology roadmaps aligned with business priorities. Support the modernization and integration of content management, workflows, and distribution platforms. Demonstrate knowledge of cloud-native media supply chain architectures and infrastructures (AWS Media Services, Azure Media, GCP), workflow orchestration, AI-enabled automation, and microservices-based platforms that improve scalability, interoperability, and operational efficiency. "> ">undefined Rights and Royalty ManagementAssess complex content rights ecosystems across the media value chain including acquisition, licensing, territorial and format rights, distribution, and monetization. Design and enhance operating models, governance frameworks, and business processes to improve efficiency, compliance, and control. Apply commercial acumen to identify and unlock value from intellectual property across platforms, territories, and distribution channels. Demonstrate deep knowledge of AI-enabled rights platforms, next-generation distribution models, royalty operations, and evolving licensing frameworks shaped by emerging technologies and AI-generated content. "> ">undefined Core Broadcast Technology & OperationsUnderstanding of broadcast media operations — including linear TV scheduling and playout, transmission infrastructure, regulatory compliance (Ofcom, FCC), and audience measurement, and the evolution from traditional broadcasting to streaming and hybrid delivery models. Experience in modernization of broadcast operations including transitions from legacy infrastructure to IP-based, cloud-enabled and managed service models. Demonstrate knowledge on how broadcasters are building D2C streaming capabilities alongside linear channels, and how the economics of broadcasting are shifting as audiences fragment across platforms. Demonstrate knowledge of broadcast workflows across production, playout, transmission, ad insertion and master control. Ability to develop transformation roadmaps that balance operational continuity, technology modernization and business value. Apply expertise in Digital Asset Management (DAM), including managing and organizing digital media assets, metadata tagging, version control, and storage. Understanding of Content Delivery Networks (CDNs) and their role in delivering high-quality streaming experiences on a global scale. Sports/ GamingUnderstanding of the sports and live entertainment ecosystem, including media rights, ticketing, venue operations, sponsorships, athlete/talent economics, fan engagement,  and first-party data strategies, and how streaming, AI-driven personalization, and connected venue technologies are transforming distribution and direct-to-fan models. Demonstrate knowledge of the gaming ecosystem across console, PC, mobile, cloud, and esports, including game development, publishing, live-service monetization, creator economies, and player lifecycle management. Stay informed on emerging trends such as generative AI, cloud gaming, user-generated content ecosystems, and cross-media IP monetization. Ability to develop monetization strategies across media rights, sponsorships, subscriptions, advertising and digital commerce. Ability to leverage audience, player and engagement insights to improve content, platform, and commercial decision-making. Experience in designing differentiated experiences across live events, streaming, gaming, esports and second-screen platforms Media Commerce & D2C MonetizationUnderstand direct-to-consumer and commerce-led business models, including subscription management, platform strategy, shoppable media, loyalty programmes, digital merchandising, pricing, and personalisation. Apply knowledge of AI-driven engagement and audience intelligence to maximise customer lifetime value and diversify revenue streams. Demonstrate familiarity with evolving content formats, including interactive narratives, live streaming, podcasts, AR/VR,  and their application to audience engagement and monetization. Design audience-centric content and IP strategies informed by consumer behaviour, audience segmentation, and platform usage patterns. Analyse cross-platform consumption trends and audience migration across linear TV, CTV, streaming, and social video ecosystems. Design and scale D2C propositions that improve customer acquisition, engagement, retention, loyalty, and lifetime value. Identify and develop new revenue streams across subscriptions, advertising, bundling, marketplaces, ticketing, commerce, and merchandise. Optimise customer journeys across discovery, purchase, payment, servicing, and renewal to improve customer experience and commercial outcomes "> ">undefined Functional Skills:Should engaged in wide variety of projects ranging from multi-year major systems integration transformation deals to shorter more agile, strategic engagements and have a rapidly been expanding portfolio of hyper-growth clients and an increasing footprint with next-gen technology and indust