CRM Manager- Consumer

Job description

CRM Manager- Consumer Team description SumUp's Consumer Bank is building the next generation of an everyday financial product. The Consumer CRM team turns every new sign-up into an active, engaged customer by designing the journeys that guide people from onboarding through to their first transaction and beyond. As the business enters a major growth phase in 2027, you'll take ownership of this activation funnel, build the lifecycle comms that bring each new launch to life, and have a direct hand in lifting one of our most important conversion metrics. What you'll do • Build and launch event driven activation journeys that guide new customers through sign up, KYC, first fund and first transaction, across push, email, in app, WhatsApp and SMS • Write clear, on-brand campaign copy for every channel, from push notifications to email, supported by AI agents built for the job • Build audience segments, track daily performance and run A/B tests on copy, timing and channel • Partner with Product and GTM teams across six markets to ensure every new launch has its lifecycle communications ready for launch and tailored to each market. What you'll bring • Experience in CRM or lifecycle marketing ideally within fintech or another mobile-first product • Hands-on experience with a modern CRM platform such as Iterable, Braze or Customer.io • Comfort working across push, email and in-app messaging, with basic SQL for audience checks and reporting • Comfort designing and interpreting A/B tests to drive continuous improvement in customer engagement • Strong knowledge of segmentation and personalisation techniques, with the ability to tailor messaging for different customer groups • Track record of developing and executing retention and lifecycle marketing strategies for existing customers • Ability to collaborate closely with Product, Data, Localisatoin and Design teams to bring campaigns to life Why you should join SumUp 🌎 Opportunity to work with a truly global, multicultural team from our central London Bridge location, wrapped in historic charm and modern flair. This involves an office-first setup 🌈 Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced 🚀 Enrolment onto our Virtual Stock Option programme: you will own a stake in SumUp's future success 🏖 Generous time off: enjoy 28 days of paid leave, plus bank holidays and special leaves 📚 A dedicated annual L&D budget for attending conferences and/or advancing your career through further education 🏥 Health matters: private health insurance, including optical and dental 🚗 Life made easier: salary-sacrifice commuter benefits via Gogeta 💼 Financial security: retirement scheme (SumUp matches 7% when you contribute 5%) 🛡 Peace of mind: life insurance from MetLife for 2× your salary 🌴 Break4me: 1-month sabbatical after 3 years of service 🔗 Referral Bonus: earn additional rewards by referring talented individuals to join the SumUp team About SumUp Be empowered to do more that matters. At SumUp, we're on a mission to empower small businesses across the globe by providing simple and affordable tools that allow them to thrive. Today, over 4 million businesses in 39 markets rely on SumUp as their financial partner to manage payments, finance and customer relationships. Our commitment to small businesses is reflected in our diverse team of over 4,000 SumUppers from over 90 nationalities, united by global collaboration and an innovative mindset. Our core values lay the foundation for who we are and what we stand for, shaping our work culture and driving our success. We foster inclusivity and a continuous learning culture, providing a safe space for personal and professional growth. Our differen