Senior Director, Integrated Campaigns

Job description

Darktrace is a global leader in AI-driven cybersecurity, helping organizations stay ahead of evolving threats every day. Darktrace was built on a genuinely differentiated idea: that Adaptive AI could detect and respond to novel, real-time cyber threats. That approach matters more than ever in the era of AI.  Today, our customers depend on us to stay ahead. At Darktrace, we are energized by that responsibility.  We work across teams and rally around a shared goal. We own outcomes end to end - step in, step up and see things through without waiting to be asked.   We make decisions with urgency, say the hard thing, and hold each other to high standards with care and directness. We move first and learn fast anticipating where our customers are going next, continuously challenging ourselves. We invest in the skills, learning and opportunities that help people deliver at the level their roles demand, and reward the aptitude and curiosity to grow beyond them. Our Values: Own It | Win as One | Raise Our Bar | Move First. Learn Fast Job Description: Senior Director, Integrated Campaigns Location: NYC, Boston, Washington DC, Charlotte, Miami, Austin, Dallas or Chicago / Hybrid Company InformationAt Darktrace, we're on a mission to free the world of cyber disruption. Our AI-powered cybersecurity solutions help organizations defend themselves against the most sophisticated threats, securing thousands of customers globally. As Senior Director, Integrated Campaigns, you will lead the strategy, development, execution, and optimization of Darktrace's global campaign engine. This is a highly visible leadership role responsible for translating product and corporate messaging into integrated campaigns and programs that drive awareness, engagement, pipeline generation, customer expansion, and retention. You will partner closely with Product Marketing, Brand, Digital, Field Marketing, Partner Marketing, SDR, Sales, Customer Success, Marketing Operations, and Analytics to create campaigns that deliver measurable business outcomes. This role combines strategic thinking, creative storytelling, operational excellence, and commercial accountability. You will lead a Campaign Center of Excellence and help shape how Darktrace's AI-driven security story is brought to market across the customer lifecycle. Key Duties and ResponsibilitiesCampaign Strategy and Go-to-Market LeadershipDefine and execute Darktrace's integrated campaign strategy, translating product positioning, customer insights, and market dynamics into compelling campaign narratives and strategic priorities. Develop audience-centric campaign frameworks that resonate with both technical cybersecurity buyers, including CISOs, SOC leaders, and security practitioners, and executive business stakeholders. Establish campaign objectives, target audiences, offers, buyer journeys, channel strategies, and success metrics aligned to business goals. Own the global campaign calendar and prioritization framework, balancing brand awareness, pipeline generation, customer engagement, and commercial outcomes. Partner with Product Marketing to test messaging in market and incorporate campaign insights into future positioning and go-to-market strategies. Campaign and Program DevelopmentLead the design and execution of integrated campaigns from concept through launch, including audience strategy, program design, content requirements, activation plans, and measurement frameworks. Develop innovative programs that extend beyond traditional demand generation tactics, including executive engagement, account-based marketing, customer advocacy, community programs, content-led experiences, partner initiatives, and strategic events. Design connected buyer and customer journeys that align messaging, content, channels, and experiences across awareness, consideration, opportunity creation, expansion, cross-sell, upsell, and renewal motions. Lead enterprise account-based marketing strategy and execution in partnership with Sales, SDR, Field Marketing, and Partner teams. Establish repeatable campaign playbooks, operating procedures, and scalable frameworks that improve execution quality and speed to market. Campaign Execution and Cross-Functional OrchestrationOwn campaign delivery from planning through launch and in-market execution, ensuring alignment across timelines, resources, dependencies, quality standards, and stakeholder expectations. Partner with Brand and Creative teams to develop impactful campaign assets while maintaining consistency with Darktrace's brand identity and messaging standards. Collaborate with Performance Marketing to align paid media investments with campaign priorities and key market opportunities. Work closely with regional Field Marketing and Partner Marketing teams to adapt global campaign strategies for regional and partner-led execution. Align campaign activation with Sales, SDR, and Enablement teams to maximize conversion through coordinated follow-up motions, messaging, and feedback mechanisms. Manage campaign investment across programs, channels, agencies, vendors, and regions to maximize efficiency and business impact. Performance Management and Revenue ImpactEstablish clear performance goals and success metrics for all campaigns, including engagement, conversion, pipeline contribution, influenced revenue, ROI, and efficiency measures. Monitor campaign performance and make data-driven adjustments to audience targeting, messaging, channels, and program execution. Lead campaign reviews and business reporting, providing actionable insights and recommendations to Marketing leadership, Sales leaders, and executive stakeholders. Partner with Marketing Operations and Analytics teams to improve attribution, reporting methodologies, and measurement frameworks. Continuously evolve campaign architecture, planning processes, segmentation strategies, taxonomy standards, campaign tiers, and reporting models to improve visibility and effectiveness. Organizational Leadership and Team DevelopmentLead and evolve the Campaign Center of Excellence, establishing best practices, governance, planning frameworks, intake processes, and execution standards. Recruit, develop, and coach a high-performing team of campaign and program marketing professionals. Foster a culture of innovation, accountability, experimentation, and continuous improvement across the campaigns organization. Partner with Revenue Marketing leadership to shape annual planning, investment decisions, organizational priorities, and go-to-market strategy. Serve as a key marketing leader helping define how Darktrace's AI, platform, and cybersecurity narratives are activated in market. Experience and QualificationsExtensive experience leading integrated campaigns, demand generation, growth marketing, or revenue marketing organizations within cybersecurity, enterprise software, SaaS, or adjacent technology markets. Typically brings 10+ years of B2B marketing experience, including significant experience leading teams and driving measurable revenue outcomes. Proven track record owning campaigns end-to-end, including strategy development, program design, execution, optimization, and executive reporting. Demonstrated success building and scaling integrated campaign functions, operating models, campaign frameworks, or centers of excellence. Strong storytelling and messaging capabilities, with experience translating product positioning into compelling market-facing narratives and campaign strategies. Experience designing and executing full-funnel programs across awareness, demand generation, pipeline acceleration, customer expansion, and retention motions. Deep expertise in account-based marketing, audience segmentation, enterprise buying journeys, and Sales and Marketing alignment. Strong commercial and analytical acumen, with the ability to translate campaign performance data into business recommendations and investment decisions. Hands-on experience wi