Business Insights Analyst

Job description

Job Description: An exciting opportunity has arisen for a Senior Business Insights Analyst. This role will serve as a strategic analytics partner supporting commercial, marketing, and omnichannel decision-making across priority therapeutic areas. In this position, you will transform complex internal and external data into clear, actionable insights that help shape brand strategy, customer engagement, sales effectiveness, and overall business performance. Acting as a data translator, you will bridge business needs with analytics, data science, market research, and technology teams. You will also contribute to a data-driven culture, help ensure alignment with global analytics frameworks, and may mentor junior analysts while collaborating within the international BIA community. Primary ResponsibilitiesBring energy, knowledge, innovation, and collaboration to carry out the following: 1. Business & Commercial InsightsAnalyze current and historical performance data to identify trends, opportunities, and risks across brands, campaigns, customers, and channels. Provide fact-based recommendations to support marketing strategy, sales execution, forecasting, and omnichannel effectiveness. Translate complex analytics into clear narratives tailored to senior and non-technical stakeholders. Deliver ad-hoc analyses to support strategic and operational decision-making. 2. Performance Measurement & ReportingContribute to the design of dashboards and standard reports tracking KPIs related to brand performance, sales force effectiveness, and customer engagement. Ensure consistency, equity, and robustness of KPIs across therapeutic areas and functions. Monitor campaign, brand, and omnichannel performance, highlighting insights and opportunities. Continuously improve reporting processes in collaboration with IT, global teams, and external partners. 3. Advanced Analytics & SynthesisLeverage advanced analytics outputs, such as forecasting, segmentation, and spend optimization, to enrich insights and recommendations. Partner closely with Data Science teams to contribute to or interpret predictive models when relevant. Support business planning and forecasting accuracy through analytical input and scenario analysis. Identify and integrate new data sources, such as primary or secondary market research. Partner with IT, Data Stewards, and external providers to ensure data quality, integrity, and governance. Support compliant data usage in line with local and global policies, such as GDPR and market research standards. 4. Cross-Functional Collaboration & EnablementAct as a trusted analytics partner to Marketing, Sales, and DHH Capabilities Enablement teams. Collaborate within the global BIA community to share best practices and ensure strategic alignment. Contribute to data literacy initiatives and mentor junior analysts where applicable. Qualifications & ExperienceIn order to excel in this role, you will more than likely have: Master’s degree in Business, Economics, Statistics, Data Science, or a related field. 4–6 years in analytics or data analysis, with regulated industry experience preferred. Commercial, marketing, or sales support experience required; pharma/healthcare experience is a plus. Advanced skills with Excel, SQL, Tableau, and Power BI; Python/R knowledge is beneficial. Ability to interpret complex data, deliver actionable insights, and communicate effectively. Strong business acumen, strategic problem-solving skills, and storytelling ability. Collaborative team player with experience working across business and technical teams. Adaptability and willingness to learn new tools and approaches. Fluency in the local language and professional English for global collaboration. As a company, we are committed to keeping the patient at the very heart of all that we do and to finding solutions and treatments for some of the world’s most challenging healthcare needs. We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. We believe the fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. The applicable NCBA is CCNL Chimico-Farmaceutico, Classification ‘Quadro’, Level A3. The Primary Location for this posting is ITA - Lazio - Roma Where required by law, the compensation range for this role is provided below. The base salary range for the primary location of this position is: €45,300.00 - €77,000.00 This range reflects the Company's reasonable expectation of the base salary applicable to this role at the time of posting. This will be based on an individual’s experience, skills, effort, responsibilities, organization needs and compensation levels within their peer group. If applicable, employees may also be eligible for annual bonus and long-term incentives or other benefits. This role is part of a collective bargaining agreement / national collective labor agreement. Our Talent Acquisition team will provide further information to you, if applicable. Additional location(s): Please note the salary range above applies to the Primary Location of the position. Where a role has other listed locations, different compensation guidelines may apply. You may find the salary ranges and CBA information, as applicable, for additional locations below. If the salary range is not listed for the location you are applying to, our Talent Acquisition team will provide further information to you relevant to your location. Additional location(s) Compensation Information: Required Skills: Brand Strategy, Business Acumen, Business Analysis, Business Decisions, Business Planning, Cross-Functional Collaboration, Data Literacy, Data Science, Demand Management, Innovation, Interdisciplinary Collaboration, Marketing, Marketing Strategies, Performance Measurement, Requirements Management, Sales Force Effectiveness, Sourcing and Procurement, Spend Optimization, Stakeholder Relationship Management, Strategic PlanningPreferred Skills: Current Employees apply HERE Current Contingent Workers apply HERE Secondary Language(s) Job Description: Search Firm Representatives Please Read Carefully Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. Employee Status: Regular Relocation: Visa Sponsorship: Travel Requirements: Flexible Work Arrangements: Not Applicable Shift: Valid Driving LIcense: Hazardous Material(s): Job Posting End Date: 11/9/2026 *A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.