Los Angeles Sr_ Manager, Omnichannel Marketing (Limited Duration) CA

Job description

POSITION OVERVIEW At adidas, we never launch a product unless we consider it perfect. Our product creation teams combine consumer insight, creativity, and craftsmanship to deliver products and experiences that inspire athletes and consumers around the world. Bringing these products to life requires compelling storytelling and a consistent brand experience across every consumer touchpoint. As Senior Manager, Omnichannel Marketing (LTD), you will lead the development and execution of global retail and digital marketing strategies that connect brand campaigns, product priorities, and consumer experiences. You will translate business unit objectives into impactful marketing tools, seasonal activations, and retail concepts that drive brand awareness, consumer engagement, and commercial performance. You will partner closely with Brand Communications, Direct-to-Consumer (DTC), Digital, Retail, Wholesale, and local markets to ensure marketing initiatives are globally relevant, commercially effective, and consistently executed. Through strategic planning, creative collaboration, and operational excellence, you will strengthen the adidas brand experience across owned and wholesale consumer touchpoints. This role plays a critical part in connecting global brand direction with market execution. By developing scalable marketing solutions and elevating the presentation of key products, you will help create seamless consumer experiences that support business growth and reinforce adidas as a leading global sports brand. IMPORTANT NOTE: This is a Limited Duration position. Employment is intended for a defined period based on business needs. KEY RESPONSIBILITIES • Omnichannel Marketing Strategy: Develop and execute global retail and digital marketing strategies that translate business unit priorities into cohesive consumer experiences across owned and wholesale channels. • Global Campaign Activation: Partner with Brand Communications and DTC teams to extend global brand campaigns across retail and digital touchpoints, maximizing consumer reach, relevance, and engagement. • Marketing Tools & Initiatives: Lead the development of business unit-specific retail and digital marketing tools that complement global campaigns and align with established brand guidelines. • Brand Consistency: Ensure a cohesive adidas brand experience across owned retail and digital channels while maintaining brand presentation standards across wholesale environments. • Product Marketing Activation: Develop strategies that elevate key products across retail and digital channels, partnering with Digital, Retail Development, and Retail Training to support successful implementation. • Seasonal Marketing Content: Collaborate with Wholesale and DTC teams to develop seasonal business unit content and marketing toolkits that support consistent product storytelling across markets. • Traffic & Sales Generation: Create scalable marketing initiatives and tools that drive consumer traffic, strengthen product consideration, and support sales growth across retail and digital channels. • Brand Extensions & Activations: Develop innovative consumer engagement concepts and brand activations that build awareness, generate interest, and contribute to commercial performance. • In-Store Experience & Concepting: Lead seasonal in-store concept development for the category, ensuring alignment with global visual merchandising standards and space planning guidance. • Market Enablement: Partner with global sourcing and procurement teams to develop cost-effective, accessible, and scalable marketing solutions that markets and wholesale partners can implement efficiently. • Cross-Functional Collaboration: Align Brand Management, Creative Direction, Product Marketing, DTC, Digital, Retail, and Wholesale partners around integrated marketing priorities and execution plans. • Market Communication & Feedback: Support Brand Communications in global market meetings to communicate seasonal strategies, gather market insights, and identify opportunities to improve marketing effectiveness. • Agency & External Partner Management: Collaborate with creative agencies, external partners, and key accounts to develop marketing assets and activations that meet brand standards and business objectives. • Commercial & Operational Alignment: Partner with Finance, Controlling, and Procurement to balance creative ambition with commercial objectives, implementation feasibility, and market affordability. REQUIRED QUALIFICATIONS • Bachelor's degree in Marketing, Communications, Retail, Digital Marketing, or a related field. • Minimum of 6 years of relevant professional experience in marketing, retail, digital, brand management, or a related industry. • Demonstrated experience developing omnichannel marketing strategies and delivering retail or trade marketing campaigns. • Strong understanding of consumer messaging, brand positioning, and consistent brand execution across multiple channels. • Proven ability to collaborate with cross-functional stakeholders across Product Marketing, Brand Communications, Social, Digital, and Retail. • Strong strategic thinking and problem-solving capabilities with the ability to translate business objectives into actionable marketing plans. • Excellent interpersonal, communication, and presentation skills with the ability to influence stakeholders across functions. • Strong organizational and project management skills with the ability to manage multiple priorities and seasonal deliverables. • Fluency in written and spoken English. PREFERRED EXPERIENCE • Master's degree or MBA in Marketing, Business Administration, Communications, or a related discipline. • Experience developing and executing global or regional omnichannel marketing strategies within the sportswear, fashion, lifestyle, or consumer products industries. • Experience translating global brand campaigns into localized retail and digital marketing activations. • Familiarity with visual merchandising, retail space planning, and seasonal in-store concept development. • Experience working with wholesale partners, key accounts, creative agencies, and external production partners. • Understanding of retail consumer behavior, digital commerce, and marketing approaches that drive traffic, engagement, and conversion. • Experience developing scalable marketing toolkits and activation frameworks for international markets. • Strong interest in sports, fashion, entertainment, and emerging consumer trends. WORK ENVIRONMENT This position may be based in Los Angeles, California, or Portland, Oregon (preferred). The role follows the adidas hybrid work policy, requiring employees to work in the office Monday through Thursday, with the flexibility to work remotely on Fridays. In-office attendance may also be required on Fridays for collaborative activities, business meetings, or presentations. The role operates within a dynamic, collaborative, and globally connected marketing environment. It requires regular engagement with cross-functional teams, creative partners, and international markets to support seasonal planning, campaign development, and retail and digital marketing execution. Travel expectations will be determined by business needs. REPORTING STRUCTURE The Senior Manager, Omnichannel Marketing (LTD) operates within the Global Brand Marketing and business unit marketing organization, working closely with Brand Management, Brand Communications, Creative Direction, DTC, Digital, Retail, Wholesale, and other business unit marketing teams. The position maintains strong cross-functional relationships with local markets, Finance, Controlling, Procurement, creative agencies, external partners, and key accounts. The role provides strategic direction and coordination across marketing initiatives to support alignment between global priorities and market execution. COMPENSATION & BENEFITS The anticipated low and high end of the base pay range for this position is $119,600 - $135,27