Senior Campaign Manager (Temp Contract)

Job description

ABOUT PLEO Messy spend management is tricky business. And tedious processes are a lose-lose situation for all involved, not just finance. At Pleo, we're changing that. We build spend solutions that make managing money seamless, empowering, and surprisingly effective for finance teams and employees alike - with a vision to help all businesses ‘go beyond’. The word ‘Pleo’ actually means ‘more than you’d expect’, and living by that mantra has been the secret to our success over the last 10 years. Now, we’re at a pivotal moment in our journey; every move we make has a direct impact on our 40,000+ customers, our business, and our collective success. We need people who take pride in uncovering customer needs, who turn complex problems into simple solutions, challenge the way things are done (respectfully), and always aim high. With great ambitions driving us forward, we can’t say we’ve got this whole thing figured out. And frankly, that’s half the fun! What we can say is that we’re a driven, progressive, and, importantly, a kind bunch of 850+ people from over 100 nationalities, all committed to delivering the future of business spending, together. ABOUT THE ROLE We're looking for a Senior Integrated Campaign Manager, Brand & GTM to join our Integrated Marketing team at Pleo. In this role, you'll help architect, roll out, project manage, and drive the Go-To-Market (GTM) execution for our major 2027 brand marketing strategy and campaigns and be part of turning brand strategy, positioning, and creative concepts into operational GTM blueprints as we scale our multi-segment (SMB, Mid-Market, Enterprise) reach across 6 key European markets. If you're excited about high-visibility, full-funnel orchestration and balancing long-term brand equity building with full-funnel conversion, and are passionate about integrated brand and GTM marketing in high-growth B2B SaaS, then this is the opportunity for you! Please bear in mind this role is a temporary contract of 1 year. WHO YOU’LL BE WORKING WITH AND REPORTING TO You’ll report to our Director of Integrated Marketing and work closely with teams in Brand Marketing, Digital, Field/Events, Content, PR, Product Marketing (PMM), Marketing Ops, Data, and Sales/Growth channels. Our team is highly collaborative and dedicated to bridging top-of-funnel brand awareness with lower-funnel acquisition, ensuring every campaign moment translates into market salience, customer engagement, and measurable business impact. You’ll also have the chance to partner with teams across country teams, local market stakeholders, Sales Leadership, SDRs, and Field squads to ensure success. WHAT YOU’LL BE DOING As a Senior Campaign Manager, you will: - Integrated GTM Architecture & Strategic Planning: Translate the overarching 2027 brand strategy into actionable, full-funnel GTM campaign blueprints across SMB, Mid-Market, and Enterprise segments, architecting campaign flighting and distribution models across 6 European markets. - The "Master Brief" & Cross-Functional Squad Leadership: Own and author comprehensive Integrated Campaign Master Briefs, leading the operational rhythm of cross-functional squads to execute multi-channel strategies (OOH, Paid Social, VIP activations, Digital, ABM) on time and within scope. - Localization & Regional Adaptation: Partner with country teams and local market stakeholders to ensure master campaign frameworks balance global consistency with local relevance and execution precision. - Strategic Brand Partnership & Enablement: Serve as the strategic execution peer to the Brand Marketing Lead, while partnering with Sales Leadership, SDRs, and Field teams to equip customer-facing squads with the stories, tools, and campaign momentum needed to capitalize on campaign-generated intent. - Campaign Operations, Budget & ROI Accountability: Maintain and protect the integrated campaign master calendar, manage and allocate the multi-country integrated campaign budget, and partner with Marketing Ops, Data, and Brand Intelligence to track brand lift, consideration, pipeline growth, and closed-won impact. WHAT YOU BRING You’ll thrive in this role if you have: - A proven track record leading multi-million dollar, multi-country, full-funnel integrated campaigns in high-growth B2B SaaS or tech environments. - Deep experience taking high-level brand frameworks and translating them into multi-channel GTM blueprints across varied audience segments (SMB to Enterprise). - High proficiency in aligning cross-functional teams (Creative, Digital, PR, Ops, Sales) and holding squads accountable to tight deadlines and complex campaign launches. - Deep understanding of how to run campaigns across diverse European markets, with a clear perspective on modular campaign design and local adaptation. - Experience with tracking brand-to-pipeline performance metrics, campaign flighting dynamics, brand lift, consideration, and total ROI. - A background in integrat