Product Marketing Manager, AI Growth Enterprise Products

Job description

Meta’s Cross-Functional (XF) APAC Products team spots emerging trends that start in APAC, turns them into products we can monetize, and scales what works to the rest of the world. Working closely with local markets and our business teams, we define new ways to build, launch, and scale solutions from the APAC. Our current focus is on a portfolio of new AI products, led by AI-generated content (AIGC) products for businesses. We're looking for an experienced business product marketer to lead the go-to-market strategy for AIGC and AI B2B solutions for SMBs and enterprises. These are standalone products with no existing playbook, so the work is 0-to-1: naming, positioning and messaging, pricing and monetization, and go-to-market plans and activations, starting in APAC launch markets. You'll bring market and competitive insight, especially from the APAC region. You'll shape product strategy with the product team, and partner with teams across Meta. This role suits someone self-driven, curious about AI, and excited by APAC's distinct market trends.