Senior Growth Marketing Manager, Influencer Affiliates

Job description

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way. The community you will join: The Growth Marketing team at Airbnb is at the intersection of marketing, engineering and data science. Our work is imperative to driving the top line of the entire company. As Senior Manager Influencer Affiliates, you will play a critical role in scaling and managing a growing social and influencer marketing program within our team. The difference you will make: We are seeking a world-class strategist and operator to  grow and oversee the largest region  of our Influencer Affiliates program.  You will be responsible for end-to-end execution of this program within the larger growth channel strategy. You will collaborate closely with key stakeholders across Comms, Paid Media, Product, Engineering, Data Science, and Analytics to ensure that the program meets an exceptionally high bar for content delivery, quality, and ROI. The role will have both a strategic and operational component; we are looking for someone who excels in both areas and is willing to engage in hands-on work. You will be working directly with influencers as well as internal stakeholders at scale. In this role, you will: • Scale US & CA  program ROI, while managing a large group of influencers relationships at scale. This means everything from reviewing content to processing payments for their work. • Identify new influencer talent to recruit and onboard into the program. In consultation with Comms and local country teams, develop an editorial calendar and corresponding marketing briefs for both evergreen and one-time campaigns. • Innovate on additional strategies to drive growth and positive ROI. • Partner with Global and country media teams to develop and amplify influencer creative into other growth channels, starting with paid social. • Partner with Global Sr. Lead to innovate on new program tactics and channel capabilities to drive growth, piloting in region, then setting up for global deployment. • Own comprehensive weekly, and monthly reporting of all relevant program KPI, including monthly budget management • Present updates, findings and recommendations to leadership and cross-functional partners through decks and in-person presentations. Your expertise: We are seeking an exceptionally high performing strategist and tactical operator with the following skills and expertise: • 8+ years of influencer marketing experience within a consumer-facing, fast-paced ecommerce company or global consumer brand. • Strong relationship management with a proven track record of scaling and managing a scaled influencer marketing program. • Deep expertise in building and executing creative influencer and paid social strategies across Instagram, TikTok, YouTube and Pinterest, strong familiarity with platform functionality and best practices. • Superb verbal and written communication skills with a high degree of comfort interpreting results and communicating insights effectively to stakeholders. • Exceptional project management and organizational skills, with meticulous attention to detail. • A builder mindset: ability to navigate ambiguous problems and processes and see the path forward. • Strong fluency in financial metrics, with ability to create financial models and forecasts to drive analysis and go-forward business recommendations. • Familiarity with influencer tools like CreatorIQ, Impact, Sprinklr, etc. • Additional experience in social media marketing and affiliate marketing pluses. <span style="color: #000000; font-family: arial, helvetica, sans-s