Content and Digital Experience Manager, Digital Sales, Asia Pacific

Job description

About Us Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid. At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world. Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you. Job Description Team Summary The AP Digital Sales team is responsible for driving Visa's growth across digital-native clients, fintechs, issuers, payment platforms, and emerging payment ecosystems. The team partners with clients throughout their growth journey, helping them launch, scale, and optimize payment solutions using Visa's portfolio of products and services. The role works closely with Product, Marketing, BDRs, Sellers and regional stakeholders to bring innovative payment solutions to market. What a Content and Digital Experience Manager, Digital Sales, AP does at Visa: The Content and Digital Experience Manager develops customer-centric narratives, campaigns, and digital content that bring AP Digital Sales go-to-market priorities to life. Working with Product, Sales, Marketing, Sales Readiness, and regional stakeholders, this individual translates Visa's products, solution bundles, sales plays, and thought leadership into clear business stories that resonate with customers across Asia Pacific. The role combines content creation, storytelling, business acumen, analytical thinking, and digital innovation. The successful candidate will simplify complex product capabilities into relevant content and experiences that help customers understand Visa's solutions, enable sellers to engage buyers more effectively, and support customer acquisition, product adoption, and pipeline growth. Content Strategy & Customer Narrative Development Develop and execute content strategies aligned with AP Digital Sales priorities, go-to-market initiatives, solution bundles, and sales plays. Create persona-based, business challenge-led narratives tailored to different customer types, segments, markets, and stages of growth. Translate complex payments, risk, analytics, Visa Direct, and Value Added Services capabilities into clear customer value propositions and business outcomes. Create high-impact customer and seller-facing content, including sales plays, pitch decks, one-pagers, campaign messaging, case studies, customer success stories, webinars, thought leadership, and digital assets. Partner with Product, Marketing, Sales, and regional stakeholders to identify content opportunities and adapt messaging for local markets while maintaining a consistent Visa value proposition. Digital Experience Design & AI-Enabled Customer Engagement Design digital-first experiences that help AP Digital Sales scale engagement from one-to-one interactions to one-to-many and self-service models without compromising customer experience. Use AI, automation, content personalization, digital engagement platforms, and conversational technologies to create relevant and scalable customer journeys. Develop interactive content, solution discovery journeys, digital learning experiences, content hubs, and AI-enabled advisory experiences that help customers evaluate and adopt Visa solutions. Reduce reliance on seller-led education by enabling customers to access useful information through personalized digital channels. Improve digital experiences through customer feedback, behavioral insights, experimentation, and performance measurement. Implement digital-first customer experience, replicating innovation tour and product/solution showcase in a virtual, 1-to-many experiences. Leverage the stories and client experiences from innovation center into digital experiences in collaboration with Marketing and cross-functional product teams. Content Impact & Optimization Measure content effectiveness through engagement, campaign performance, pipeline influence, and seller adoption. Analyze customer behavior, content usage, and market feedback to identify opportunities for optimization and continuous improvement. Use data and insights to refine content strategies, strengthen customer messaging, and improve business outcomes. Support content governance and content management best practices to ensure relevance, consistency, and accessibility across AP Digital Sales. What Success Looks Like Creates compelling persona and business challenge-led narratives that simplify complex Visa solutions and increase customer engagement, understanding, and adoption. Delivers high-impact content, campaigns, and digital experiences that enable Digital Sales teams to engage customers more effectively and support pipeline generation and revenue growth. Successfully translates product capabilities, sales plays, and thought leadership into customer-centric stories that resonate across different customer segments, industries, and markets. Expands AP Digital Sales' ability to engage customers through digital-first and AI-enabled experiences, increasing reach and scale while maintaining a strong customer experience. Uses customer insights, engagement data, and market feedback to continuously improve content effectiveness, campaign performance, and business impact. Becomes a trusted partner to Product, Marketing, Sales Readiness, and Sales teams by helping bring strategic growth initiatives and go-to-market priorities to life through content and storytelling. Contributes to measurable improvements in customer engagement, content adoption, campaign effectiveness, pipeline influence, and seller productivity. Additional Information: Working location: This role is required to be onsite in the Singapore office five days a week Why this is important to Visa AP Digital Sales is a key growth engine for Visa, helping digital-native clients, fintechs, issuers, merchants, and emerging payment players discover, adopt, and grow with Visa's expanding portfolio of products and services. As Visa continues to bring new solutions, capabilities, and value-added services to market, customers increasingly expect relevant, personalized, and easy-to-consume content that clearly connects product capabilities to their business priorities. This role turns AP Digital Sales go-to-market priorities into compelling narratives, campaigns, and digital experiences that build awareness, support customer engagement, and encourage solution adoption. By combining content, technology, AI, and customer insights, the role also helps scale engagement beyond traditional one-to-one interactions, improve seller effectiveness, expand customer reach, and strengthen pipeline growth across Asia Pacific. Qualifications What you will need: 8 years of experience in content marketing, content strategy, digital marketing, product marketing, customer engagement, or related roles. Proven experience developing customer-facing content, campaigns, and thought leadership that support go-to-market priorities, customer acquisition, and business growth. Strong storytelling and communication skills, with the ability to translate complex products, solutions, and technical concepts into compelling customer-centric narratives. Experience partnering with cross-functional stakeholders across Product, Sales, Marketing, Customer Success, and regional teams to deliver content and engagement initiatives. Demonstrated ability to create and execute multi-channel content programs across digital, web, email, events, webinars, and sales enablement channels. Strong commercial acumen and understanding of how content, customer engagement, and digital experiences contribute to pipeline generation, solution adoption, and revenue outcomes. Experience using customer insights, engagement metrics, and performance data to optimiz