SVP, Product Marketing (Remote)

Job description

As a global leader in cybersecurity, CrowdStrike protects the people, processes and technologies that drive modern organizations. Since 2011, our mission hasn’t changed — we’re here to stop breaches, and we’ve redefined modern security with the world’s most advanced AI-native platform. We work on large scale distributed systems, processing almost 3 trillion events per day and this traffic is growing daily. Our customers span all industries, and they count on CrowdStrike to keep their businesses running, their communities safe and their lives moving forward. We're proud to work for a mission-driven company leveraging AI to transform the way we work. CrowdStrikers drive their careers through flexibility and autonomy while also being expected to contribute to a culture of responsible AI adoption, experimentation, and innovation. We use an AI-first mindset as a force multiplier to proactively and continuously accelerate execution, build expertise, uncover insights, and solve complex problems. We’re always looking to add talented CrowdStrikers to the team who have limitless passion, a relentless focus on innovation and a fanatical commitment to our customers, our community and each other. Ready to join a mission that matters? The future of cybersecurity starts with you. About the Role: Reporting to the Chief Marketing Officer, the Senior Vice President of Product Marketing is a member of CrowdStrike's Marketing Leadership Team and Senior Leadership Team. This executive will drive CrowdStrike's platform strategy and market leadership, strengthen the company's position across every cybersecurity category in which we compete, and accelerate growth by defining differentiated market narratives that shape customer perception and industry direction. CrowdStrike pioneered AI-native cybersecurity and has built one of the industry's most comprehensive, market-leading security platforms. As organizations consolidate point products in favor of unified platforms, Product Marketing sits at the center of CrowdStrike's growth strategy - defining the platform narrative, strengthening category leadership, influencing product strategy, working with industry influencers to help guide our market and product strategy, and accelerating new customer adoption and platform expansion across all relevant markets. The SVP of Product Marketing owns the global product marketing strategy for the Falcon platform, including positioning, messaging, and go-to-market strategy for the platform, products, and services; analyst relations; technical marketing; pricing and packaging; field enablement; and serves as a key stakeholder to guide market awareness and demand campaigns and initiatives. This leader will ensure CrowdStrike consistently defines the market conversation, shapes customer perception, reinforces category leadership, and equips every customer-facing team with differentiated narratives that accelerate growth. This role serves as the strategic bridge between Product, Engineering, Sales, Marketing, Customer Success, executive leadership, customers, partners, analysts, and investors. Beyond bringing products to market, this executive will influence the shaping of emerging categories, identify new growth opportunities, and help define where CrowdStrike leads next. The successful candidate is an accomplished cybersecurity executive with deep cybersecurity domain expertise, exceptional strategic thinking, the ability to think broadly at the platform/cross-portfolio and product category levels, and a proven ability to build and scale world-class product marketing organizations. They possess equal strengths in market strategy, technical depth, executive communication, and organizational leadership, with a demonstrated ability to translate complex technologies into differentiated customer value across technical and executive audiences. This leader will oversee a global organization of more than 50 product marketers, technical marketers, and analyst relations experts. They will foster a culture of excellence, innovation, accountability, and continuous improvement while serving as a trusted advisor to the executive leadership team on product strategy, competitive dynamics, customer needs, market trends, and long-term business growth. What You'll Do: Shape CrowdStrike's Platform Strategy and Market Narrative Own the strategic positioning of the Falcon platform and its portfolio of products and services, ensuring CrowdStrike defines the market conversation across every cybersecurity category in which we compete. Develop differentiated platform, product and services narratives that clearly articulate the value of platform consolidation, securing the agentic enterprise and AI-native cybersecurity, and the business outcomes customers achieve with CrowdStrike. Partner closely with executive leadership to influence corporate messaging, long-term platform strategy, and investment priorities while identifying opportunities to define new cybersecurity categories and strengthen CrowdStrike's leadership in existing markets. Own the evolution of CrowdStrike's strategic messaging framework, ensuring consistent storytelling across corporate marketing, executive communications, sales, investor communications, analyst relations, customer engagement, and industry events. Lead Global Go-to-Market Strategy Develop and execute global go-to-market strategies that accelerate product adoption, customer expansion, and long-term revenue growth across the Falcon platform. Partner closely with Product Management, Engineering, Sales, Marketing, Customer Success, and Services to align product strategy with commercial execution across launches, campaigns, enablement, customer communications, and demand generation. Lead pricing and packaging strategy in partnership with Product and Go-to-Market leadership to maximize customer value, simplify platform adoption, and strengthen competitive differentiation. Establish Product Marketing as the strategic center of CrowdStrike's go-to-market engine, ensuring every launch, campaign, and customer engagement reinforces the company's platform leadership. Lead AI Transformation Lead Product Marketing through the AI era, both externally in how CrowdStrike defines the market and internally in how the organization operates. Externally, shape CrowdStrike's leadership narrative around AI by partnering with Product and Engineering to communicate how organizations can securely adopt AI while leveraging AI to transform security operations. Ensure CrowdStrike's platform and product messaging continue to define the industry's understanding of how to solve problems and achieve outcomes at the intersection of AI and cybersecurity. Internally, transform the Product Marketing operating model by embedding AI throughout all product marketing and cross-team workflows, including but not limited to research, positioning, messaging development, content creation, enablement, and operational workflows. Build an AI-first organization that empowers teams to move faster, make better decisions, and focus more time on strategic, high-value work while maintaining the technical depth, quality, and credibility that define CrowdStrike. Champion experimentation, continuous learning, and operational innovation so Product Marketing becomes a model for how AI can elevate business performance across the company. Drive Industry Leadership and Market Influence Lead CrowdStrike's global analyst relations strategy, strengthening executive relationships across Gartner, Forrester, IDC, and other influential industry organizations. Partner with Product and Technology leadership to shape analyst engagement, influence market perception, and sustain leadership across major analyst evaluations. Develop compelling customer stories, thought leadership, executive content, and technical assets that reinforce CrowdStrike's position as the cybersecurity platform of choice. Represent CrowdStrike externally with customers, partner