Campaign Creative Lead, Commercial Client

Job description

ADVANCE YOUR CAREER. ADVANCE THE WORLD. At AMD, we believe technology has the power to solve the world’s most important challenges. From advancing healthcare and scientific discovery to powering AI and the technologies people rely on every day, innovation at AMD is shaping the future. Whether you’re designing next-gen processors, enabling AI breakthroughs, or bringing leading edge products to market, every role at AMD contributes to something bigger — technology that moves the world forward. Join us and, together, we’ll advance your career. THE ROLE AMD is looking for an experienced leader to serve as the dedicated Creative Lead for our Commercial Client business. As part of the AMD Brand + Creative team, reporting to the Director, Client/Gaming/Event Creative, you will be the primary creative partner to the Commercial Client marketing team and will shape the narratives, campaign ideas, and content systems that help enterprise, IT, technical, and business audiences understand AMD’s value across the consideration journey. You will translate segment strategy, product value, technical proof, and customer needs into clear, credible, and differentiated creative. Beyond leading individual campaigns and content programs, you will recommend creative frameworks that connect initiatives across the Commercial Client portfolio, ensuring that launches, demand programs, thought leadership, and always-on content reinforce one another. This role requires an AI-enabled storyteller with strong creative judgment, systems thinking, and fluency across modern production workflows, operating within AMD’s brand guidelines from concept exploration and visualization through traditional, hybrid, and generative image and video development. You will partner closely with Commercial Client marketing, product marketing, business teams, subject matter experts, social, web, PR, media, regional teams, and external agencies. Your work will help AMD build credibility, support demand, and become easier for commercial audiences to understand, trust, and choose. THE PERSON You are a strategic, collaborative creative leader with strong storytelling instincts and the ability to translate complex subjects into clear, engaging, and persuasive communications. With a strong understanding of commercial audiences, you recognize the importance of clarity, relevance, credible proof points, and compelling storytelling. You collaborate effectively with marketers and subject matter experts to identify the strongest narratives, validate supporting claims, and communicate technical and business value in meaningful ways. Comfortable developing both campaign-level concepts and modular content systems, you create work that addresses different audience needs, buying stages, and channels. You balance brand and demand generation objectives while ensuring creative work remains cohesive, distinctive, and strategically aligned. As an AI-enabled storyteller, you understand where generative approaches can improve speed, scale, and adaptability, while recognizing where human creativity, expertise, and judgment remain essential. You bring systems thinking and a commitment to quality, connecting multiple initiatives into a cohesive portfolio. You establish clear creative expectations and help teams and partners adopt new workflows without compromising accuracy, credibility, or creative excellence. KEY RESPONSIBILITIES • Serve as the dedicated creative leader and primary Brand + Creative partner for the Commercial Client marketing segment. • Develop an informed creative point of view based on Commercial Client audiences, business priorities, product strategy, and market context. • Lead creative development for Commercial Client campaigns, launches, and content programs from brief through execution. • Partner with segment and product marketing to strengthen briefs, clarify audience needs, and establish the narrative, proof points, and quality bar at the outset. • Recommend campaign and content architectures that connect Commercial Client initiatives across launches, brand, demand, thought leadership, and always-on programs. • Translate complex product value propositions, technical benefits, and business messaging into clear, compelling, multi-format creative. • Develop useful, proof-led storytelling for enterprise, IT, technical, and business audiences across the consideration journey. • Create modular content systems spanning video, web, social, customer stories, thought leadership, paid media, sales-supporting content, and launch materials. • Ensure that creative supports both brand-building and demand objectives while remaining coherent across the portfolio. • Lead agencies, freelancers, and production partners toward high standards of strategic clarity, accuracy, craft, and consistency. • Collaborate with subject matter experts and business partners to validate claims, technical representations, AI workflows/tools and audience relevance. • Demonstrated track record and ability to sell concepts to marketing and business partners. • Develop clear creative recommendations, influence stakeholders, and build alignment across marketing, business, technical, and executive audiences. • Collaborate with the Creative Technologist and other partners to incorporate AI-enabled workflows into concepting, visualization, image and video development, localization, adaptation, and versioning. • Define and uphold quality standards and creative guardrails for AI-enabled output, ensuring it is accurate, useful, credible, on-brand, and appropriate for the audience and channel. • Use audience insights, business priorities, and performance learnings to improve creative work and content systems over time. • Partner with the Consumer Client and Gaming Creative Leads to share standards, tools, and reusable approaches while maintaining Commercial Client specificity. • Present creative recommendations effectively and help drive alignment among marketing, business, technical, and creative stakeholders. PREFERRED EXPERIENCE • Significant creative leadership experience in-house, agency, or both. • Strong portfolio demonstrating storytelling for complex products, services, or technology categories. • Experience in B2B technology, enterprise, commercial, or highly technical industries. • Demonstrated ability to create content that balances clarity, credibility, and creative quality. • Experience designing or evolving creative workflows in AI-enabled or generative production environments. • Demonstrated ability to lead work across concepting, visualization, traditional and hybrid production, and scalable image and video generation. • Strong communication skills and ability to influence stakeholders. • Experience collaborating closely with product marketing, strategy teams, and technical stakeholders. • Experience leading work across video, digital, social, web, and campaign ecosystems. • Strong point of view on quality and guardrails in AI-enabled environments. • Strong producing, directing, design, or art direction background and excellent storytelling instincts; copywriting ability is a plus. • Global brand or matrixed organization experience is a plus. ACADEMIC CREDENTIALS • Bachelor’s degree preferred. This role is not eligible for visa sponsorship. #LI-HS1 Benefits offered are described:  AMD benefits at a glance . AMD does not accept unsolicited resumes from headhunters, recruitment agencies, or fee-based recruitment services. AMD and its subsidiaries are equal opportunity, inclusive employers and will consider all applicants without regard to age, ancestry, color, marital status, medical condition, mental or physical disability, national origin, race, religion, political and/or third-party affiliation, sex, pregnancy, sexual orientation, gender identity, military or veteran status, or any other characteristic protected by law.   We encourage applications from all qualified candidates and will accommodate applicants’ needs under the respective laws throughout all stages of the recruitment and selection process. AMD may use Artificial Intelligence to help screen, assess or select applicants for this position.  AMD’s “Responsible AI Policy” is available here. This posting is for an existing vacancy.