Industry Marketing Lead for CMT - ANZ

Job description

About Accenture Accenture is a leading solutions and services company that helps the world’s leading enterprises reinvent by building their digital core and unleashing the power of AI to create value at speed across the enterprise, bringing together the talent of our approximately 786,000 people, our proprietary assets and platforms, and deep ecosystem relationships. Our strategy is to be the reinvention partner of choice for our clients and to be the most client-focused, AI-enabled, great place to work in the world. Through our Reinvention Services we bring together our capabilities across strategy, consulting, technology, operations, Song and Industry X with our deep industry expertise to create and deliver solutions and services for our clients. Our purpose is to deliver on the promise of technology and human ingenuity, and we measure our success by the 360° value we create for all our stakeholders. Visit us at www.accenture.com. ROLE PURPOSE Help lead ANZ industry marketing, build APAC CMT authority, mobilise teams around shared opportunities and stay close enough to execution to make the work land. The RoleThe Industry Marketing Lead – ANZ is a dual-role position within Accenture’s APAC Industry Marketing team. You’ll help drive industry marketing across Australia and New Zealand while also serving as the team’s APAC specialist for the Communications, Media & Technology (CMT) sector, spanning communications, media, telecommunications, software & platforms, and high tech. In your ANZ market role, you’ll help bring Accenture’s industry expertise to life in ways that are relevant to local clients and business priorities. Working closely with Industry & Enterprise leaders, fellow Industry Marketing leads and specialist marketing teams, you’ll identify priority opportunities, shape compelling industry narratives, and activate campaigns, thought leadership and content in market. Collaboration is central to the role, with ANZ priorities shaped and delivered through a connected approach across industries, teams and marketing capabilities. In your APAC CMT industry specialist role, you’ll build deep knowledge of the sector and become a trusted advisor to colleagues across the region. You’ll stay close to industry trends, client priorities and market developments, connect with Accenture’s industry marketing networks globally and across APAC, North America and EMEA, and help translate the best of Accenture’s thinking and expertise into relevant opportunities across APAC markets. This is a senior player-coach role for someone comfortable moving between strategy and execution. You’ll set direction, influence senior stakeholders, mobilise cross-functional teams and draw on specialist marketing capabilities to deliver against shared priorities. You’ll be expected to take ownership of outcomes and help turn strategy into action. You’ll join a closely connected APAC Industry Marketing team that shares expertise, works collaboratively across markets and industries, and partners with specialist marketing teams to build a stronger and more distinctive industry presence across the region. What Success Looks Like ·    ANZ has clear industry priorities and focused marketing plans delivered within budget, with strong alignment and collaboration across the Industry Marketing team. ·    Global and regional industry thinking is translated into locally relevant activity that supports growth. ·    You are recognised as the CMT Industry Marketing specialist and trusted advisor across APAC. ·    Major campaigns, events and opportunities are delivered through effective collaboration across markets, industries and marketing teams. ·    Marketing activity strengthens market presence, supports growth and connects more directly to client conversations. ·    Strong partnerships are built across Industry & Enterprise, Client Relationship Marketing, ANZ marketers and the wider marketing organisation, creating a more connected and effective industry marketing community across APAC. ·    A strong and supportive APAC Industry Marketing team culture is built, with expertise, ideas and best practices shared openly across markets to help the whole region succeed. Core Accountabilities1. Industry Strategy & Planning·    Work with ANZ Industry & Enterprise leadership and fellow Industry Marketing leads on industry marketing planning and prioritisation. ·    Identify priority industries, buyer issues and growth opportunities. ·    Turn market insight into practical marketing plans and recommendations. ·    Represent ANZ priorities in APAC and global planning discussions. ·    Help focus resources on the opportunities most likely to drive impact. 2. Market Leadership & Activation·    Help lead industry marketing across ANZ, working collaboratively with Industry Marketing colleagues to bring a connected market approach. ·    Build strong relationships across Industry & Enterprise, Client Relationship Marketing, ANZ marketers and other stakeholders. ·    Feed into global campaigns and adapt APAC and global activity to local market priorities and opportunities. ·    Bring local client stories, proof points and perspectives into industry campaigns. ·    Ensure industry marketing activity is activated and used in-market. ·    Partner with Client Relationship Marketing to connect industry demand generation with named-account activity. ·    Share market insight, opportunities and learnings across the ANZ and APAC Industry Marketing team to strengthen collective impact. 3. APAC Communications, Media & Technology Industry Specialisation·    Be the APAC team’s trusted advisor and go-to expert on Communications, Media & Technology. ·    Build strong relationships with APAC and Global CMT leaders and stay close to industry priorities and emerging issues. ·    Provide guidance, expertise and industry context to Industry Marketing colleagues across the region. ·    Help market leads translate CMT trends, thought leadership and opportunities into locally relevant activity, without taking over local ownership or delivery. ·    Develop and curate industry insights, proof points and perspectives that can be shared and reused across APAC. ·    Connect colleagues with relevant experts, research and resources across Accenture’s global and regional industry network. ·    Represent the CMT industry perspective in APAC planning and prioritisation discussions. 4. Squad Leadership & Collaboration·    Lead or participate in cross-market and cross-industry squads focused on major opportunities, campaigns, events and industry priorities. ·    Act as Squad Lead where appropriate for opportunities centred in ANZ or requiring CMT industry expertise. ·    Bring together the right stakeholders, expertise and marketing capabilities to deliver outcomes. ·    Contribute industry expertise and market insight to squads led by other markets or Industry Marketing colleagues. ·    Share learnings, ideas and best practices across the ANZ and APAC team. 5. Campaigns, Content & Industry Influence·    Shape campaign strategy, messaging, content and activation plans. ·    Balance strategic leadership with hands-on contribution when needed. ·    Develop or refine briefs, narratives, executive messaging and campaign materials. ·    Help shape Accenture’s presence at industry events, forums and leadership engagements. ·    Brief speakers, identify opportunities and ensure a strong industry point of view. ·    Partner with Media Relations, Analyst Relations and Eminence teams to strengthen Accenture’s industry profile. 6. Commercial Impact·    Focus effort on the industries, opportunities and activities most likely to support growth. ·    Use data, market insight and stakeholder feedback to refine priorities. ·    Measure outcomes and share learnings across the team. ·    Bring an ownership mindset to both ANZ market priorities and the APAC CMT portfolio, while working collaboratively to deliver shared outcomes. What Sets You ApartIndu