Brand Manager

Job description

JOB DESCRIPTION:MAIN RESPONSIBILITIES Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising campaigns, and monitor sales performance to effectively market assigned products/services. Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify market opportunities for the product/service. Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas. Identify product/service changes to meet customer needs. Liaise with other areas of the organization (e.g., production, R&D) to implement these changes. Prepare sales forecasts and budgets. Monitor sales volume, revenues and costs against forecasts. Adapt plans to improve the sales performance of the product/service. Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are effective and appropriate for the target audience. REQUIREMENTS Experience: Minimum of 2 years in brand marketing within the pharmaceutical industry at ABM/BM level Proactive, diligent, and capable of enduring challenges, demonstrate strong capacity for deep and strategic thinking. The base pay for this position is N/AIn specific locations, the pay range may vary from the range posted. JOB FAMILY:Marketing Support DIVISION:EPD Established Pharma LOCATION:China > Shanghai : 388 W. Nanjing Road, Ciros Plaza ADDITIONAL LOCATIONS: WORK SHIFT:Standard TRAVEL:Not specified MEDICAL SURVEILLANCE:Not Applicable SIGNIFICANT WORK ACTIVITIES:Not Applicable