Omnichannel Marketing Manager

Job description

Job Location PRAGUE GENERAL OFFICE Job Description We are looking for an experienced Omnichannel Marketing Manager who is ready to lead shopper marketing and omnichannel development for the drugstore channel. You will connect consumer and shopper plans with retailer priorities, strengthen brand visibility at the point of purchase, and build impactful partnerships with retail customers. You will be responsible for the end-to-end planning, coordination, activation, and evaluation of integrated marketing campaigns across online and offline touchpoints. The role combines retailer partnership development, point-of-sale activation, e-commerce improvement, retail media, influencer support, and disciplined budget and ROI management. In this role you will work on: Retailer Partnerships and Omnichannel Development • Build drugstore marketing partnerships and turn shared priorities into joint marketing and business plans. • Develop the drugstore channel by connecting online and offline activity to improve brand visibility, shopper engagement, and conversion. • Maintain the annual shopper and consumer marketing plan aligned with retailer needs and internal brand priorities. • Lead retailer planning and performance meetings and update senior management on priorities, investment, results, risks, and next steps. Marketing Planning and Campaign Execution • Manage long-term and tactical campaigns across brands from cross-functional planning through execution, optimization, and evaluation, supporting other teams as needed. • Coordinate in-store activation with chains, franchises, and partners including product placement, displays, promotions, brand events, and promotional calendars. • Partner with retailer and internal media teams to coordinate the media mix, social, influencers, newsletters, CRM, loyalty, and local digital activity, including Meta Ads, Google Ads etc. Budget, Measurement and ROI • Own marketing budget planning and control, including monthly investment reviews and balanced support across planned activities. • Track campaign KPIs and analyze sales and marketing data to evaluate effectiveness and identify concrete next steps. Stakeholder and Project Leadership • Lead across functions partnering with Brand, Sales, Category, eCommerce, Media, Finance, agencies, and retailer teams. • Lead agencies and project partners through clear briefs, strong execution standards, timely feedback, and performance evaluation. Job Qualifications Apply if you have: • Relevant marketing experience ideally in customer or shopper marketing, trade marketing, channel development, FMCG, or drugstore retail. • Strong understanding of 360-degree marketing and how online, offline, retailer, and media channels work together within an integrated campaign. • End-to-end campaign management experience covering planning, coordination, execution, optimization, and performance evaluation. • A strong track record of retailer relationship building and the ability to turn shared priorities into joint marketing plans. • Knowledge of e-commerce, retail media, influencer activation, CRM, and loyalty marketing. • Strong analytical and commercial skills including campaign evaluation, KPI management, budget control, and data-based decision making. • Confident negotiation, stakeholder management, presentation, and project leadership skills. • Ability to lead across functions and influence partners without relying on direct authority. • Fluent Czech/Slovak and English. Technical Skills • Microsoft Office with strong Excel and PowerPoint skills. • Budget tracking, forecasting, campaign reporting, and performance evaluation tools. What We Offer: • Multicultural and international work environment. • Opportunity to shape the drugstore marketing agenda and develop strategic retailer partnerships. • Ownership of integrated campaigns across shopper marketing, e-commerce, retail media, and in-store activation. • High visibility and cross-functional collaboration with senior internal and external stakeholders. • Responsibility for meaningful marketing investments and business-driving campaigns. • Competitive salary and benefits program. • Flexible work arrangements. P&G is committed to fair pay, transparent compensation principles, and a diverse and inclusive workplace. The stated salary range applies to this role and is established using objective criteria, such as job scope, level, and relevant market benchmarks. The final offer within this range will be determined based on the candidate’s experience, skills, and qualifications. At P&G, salaries are based on a comprehensive evaluation process including relevant experience and qualifications credited within our salary ranges. Total rewards may include base salary, variable compensation (where applicable), and benefits. As part of our commitment to provide a superior employee experience, we offer a comprehensive and competitive Total Rewards package that contributes to employees feeling Valued and Rewarded. Compensation is reviewed regularly and may evolve based on performance, impact, role scope, and market range changes, in line with company policy and local regulations, with future earning potential extending beyond the posted range depending on impact. *Subject to applicable taxes If all of that sounds interesting, please apply by submitting your CV in English! Who We Are: We are Procter & Gamble, one of the largest FMCG companies in the world. You will have the opportunity to work with leading brands, take ownership from Day 1, and build the future of shopper and omnichannel marketing in a dynamic retail environment. At P&G #weseeequal We are an equal opportunity employer and value diversity at our company. At P&G we strive to build a culture where everyone feels welcome, included, and able to bring their full selves to work. We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process. Please click here if you require an accommodation during the application process. Please make sure to wait to hear back from us regarding your accommodation before proceeding with the online assessment, we thank you in advance for your patience. Job Schedule Full time Job Number R000161680 Job Segmentation Experienced Professionals Starting Pay / Salary Range 79,700.00 - 106,400.00 / month